{"id":31965,"date":"2025-08-05T06:56:47","date_gmt":"2025-08-05T06:56:47","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=31965"},"modified":"2025-08-05T06:56:54","modified_gmt":"2025-08-05T06:56:54","slug":"gsiqs-intelligent-sponsorship-measurement-at-scale-siq-live-crystal-platform","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/gsiqs-intelligent-sponsorship-measurement-at-scale-siq-live-crystal-platform\/","title":{"rendered":"GSIQ&#8217;s Intelligent Sponsorship Measurement at Scale: SIQ Live + Crystal Platform"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url();\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                \/\/ SHORTLISTED                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2025-shortlist\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Tech Breakthrough<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">GSIQ&#8217;s Intelligent Sponsorship Measurement at Scale: SIQ Live + Crystal Platform<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n                  <div class=\"hero__logos\">\n              <ul class=\"hero__logos__list\">\n                                        <li>\n                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1746453571-300x300.png\" alt=\"\" \/>\n                                                <\/li>\n                                <\/ul>\n          <\/div>\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>GSIQ is a global research and insights agency specialising in intelligence analysis across the international sports, sponsorship, and tourism industries \u2014 and where they converge. We\u2019re a client services agency, not a tech company, and develop proprietary tools, where needed, to deliver sharper, faster insight grounded in real-world experience. Our data-led solutions help rights holders, sponsors, venues, tourism boards, and governments navigate change, capture value, and drive sustainable growth.<\/p>\n<p>Sponsorship valuation has long struggled to measure exposure and media value in real time across fragmented, multi-channel environments. Existing tools often take a narrow, tech-first view \u2014 disconnected from the commercial realities of sponsorship.<\/p>\n<p>At GSIQ, we saw that the issue wasn\u2019t a lack of technology, but a lack of practical, expert-led application. Brands and rights holders needed more than a tool \u2014 they needed a system built for real-world decisions.<\/p>\n<p>GSIQ has developed two proprietary technologies \u2014 SIQ Live and Project Crystal \u2014 built to address long-standing challenges in sponsorship evaluation.<br \/>\n\u2705 SIQ Live<br \/>\nReal-time, second-by-second tracking of brand exposure across broadcast, online press, and social media \u2014 powered by advanced image recognition and guided by expert analysis.<br \/>\n\u2705 Project Crystal<br \/>\nA proprietary audience estimation and reporting system for both rated and unrated markets. Unlike sport-specific tools, it models audiences across all genres \u2014 from sport and entertainment to news \u2014 enabling sponsors to benchmark sport viewership within broader media trends and optimise value across platforms.<\/p>\n<p>Recognised as Best Newcomer at the FEVO Sport Industry Awards 2025 and a Nominated Finalist for Best Advisory Services at the SPIA Awards, GSIQ is already redefining benchmarks in intelligence and insight. To explore how our platform can support your organisation, we invite you to connect. Visit gsiq.com or email contact@gsiq.com<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/images -->\n<section class=\"images grad-map grad-map--1 grad-map--1--no-greyscale\">\n            <div class=\"images__image grad-map__item\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/1746814715.jpg);\"><\/div><\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquiry\">\n    <div\n      class=\"hero__image\"\n      style=\"\"\n    >\n        <div 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to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" style=\"border: 0;\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-02-14\/3bmqxk\" width=\"100%\" height=\"750\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n                  <script defer>\n      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                          <h2 class=\"h2 es-section__title\">Reach the Summit at Leaders Week<\/h2>\n                                    \n                                                                            <div class=\"es-section__text content-area\">\n                                            <p>The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week? <br><br> From tech launchpads to masterclasses, networking breakfasts to our brand new partner village, join over 3,000 executives from across the global sport business ecosystem at Leaders Week London.<\/p>\n                                        <\/div>\n                                    \n                                                                            <div class=\"es-section__cta\">\n                                            <a\n                                              href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/\"\n                                                                                            class=\"button\"\n                                            >\n                                                <span>EXPLORE LEADERS WEEK<\/span>\n                                            <\/a>\n                                        <\/div>\n                                    \n                                    <div class=\"margin-top-6\">\n                                        \n                                        \n                                                                            <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        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