{"id":32254,"date":"2025-08-12T16:08:02","date_gmt":"2025-08-12T16:08:06","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=32254"},"modified":"2026-10-12T11:50:23","modified_gmt":"2026-10-12T11:50:23","slug":"2026-agenda","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/2026-agenda\/","title":{"rendered":"2026 Agenda"},"content":{"rendered":"<!-- blocks\/hero-london-week -->\n<!-- inc\/comp\/hero-london-week -->\n<div\n    class=\"hlw theme-dark\"\n    role=\"region\"\n    aria-label=\"Hero carousel\"\n    data-autoplay=\"true\"\n    data-autoplay-interval=\"5\"\n>\n    <div class=\"hlw__track\" aria-live=\"polite\">\n                    <div\n                class=\"hlw__slide hlw__slide--active\"\n                role=\"group\"\n                aria-label=\"Slide 1 of 1\"\n                aria-hidden=\"false\"\n            >\n                <div class=\"hlw__content\">\n                    <div class=\"hlw__content__inner\">\n                                                    <div class=\"hlw__eyebrow\">\n                                                                    <span class=\"hlw__date\">October 2027<\/span>\n                                                                                                    <span class=\"hlw__location\">Stamford Bridge, London<\/span>\n                                                            <\/div>\n                        \n                                                    <h2 class=\"hlw__title\">What did the 2026 agenda entail?<\/h2>\n                        \n                                                    <div class=\"hlw__strapline\"><p>All-new formats. All-new venue. All-new thinking.<\/p>\n<\/div>\n                        \n                                                    <a\n                                href=\"#enquire\"\n                                class=\"hlw__cta es-button es-button--outline\"\n                                                            >\n                                <span>Enquire for 2027<\/span>\n                            <\/a>\n                                            <\/div>\n                <\/div>\n\n                <div class=\"hlw__image-wrap\">\n                                            <div\n                            class=\"hlw__image\"\n                            style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Website-Hero-Images-2-1024x768.png);\"\n                            role=\"img\"\n                            aria-label=\"\"\n                        ><\/div>\n                                    <\/div>\n            <\/div>\n            <\/div>\n\n    <\/div>\n\n\n<!-- blocks\/london-week-partners -->\n<!-- inc\/comp\/london-week-partners -->\n<div class=\"lwp theme-dark\" style=\"--color-lw-partners-bg:#231E57;--lwp-heading-color:#ffffff;--lwp-btn-text:#ffffff;--lwp-btn-border:#ffffff\">\n    <div class=\"lwp__content\">\n        <div class=\"lwp__content__inner\">\n                            <h2 class=\"lwp__heading\">In Partnership With<\/h2>\n            \n                            <a\n                    href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/partners\/\"\n                    class=\"lwp__cta es-button es-button--outline\"\n                                    >\n                    <span>See All Partners<\/span>\n                <\/a>\n                    <\/div>\n    <\/div>\n\n    <div class=\"lwp__logos-wrap\" data-autoscroll=\"false\" aria-label=\"Partner logos\">\n        <div class=\"lwp__logos-track\">\n                            <div class=\"lwp__logo\">\n                    <img decoding=\"async\"\n                        src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Deloitte-600x400-1-300x200.png\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                    \/>\n                <\/div>\n                            <div class=\"lwp__logo\">\n                    <img decoding=\"async\"\n                        src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/08\/LW-LDN-2026-Logos-38-1-300x159.png\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                    \/>\n                <\/div>\n                            <div class=\"lwp__logo\">\n                    <img decoding=\"async\"\n                        src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/pif-600x400-1-300x200.png\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                    \/>\n                <\/div>\n                            <div class=\"lwp__logo\">\n                    <img decoding=\"async\"\n                        src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Populous-600x400-1-300x200.png\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                    \/>\n                <\/div>\n                            <div class=\"lwp__logo\">\n                    <img decoding=\"async\"\n                        src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Zenzero-600x400-1-300x200.png\"\n                        alt=\"\"\n                        loading=\"lazy\"\n                    \/>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/div>\n\n\n<!-- blocks\/event-agenda-new -->\n\n    <section class=\"event-agenda-section-new es-section section-agenda theme-light section-padding-top section-padding-bottom\" id=\"2026-agenda\">\n        <div class=\"wrapper\">\n                                        <h2 class=\"h1\">EXPLORE THE 2026 AGENDA<\/h2>\n            \n            <div class=\"agenda-filters\">\n                                    <select name=\"filterWhatsOn\" class=\"es-form-input agenda-filter-select\" id=\"filterWhatsOn\">\n                        <option value=\"all\">What&#039;s On<\/option>\n                        <option value=\"all\">All<\/option>\n                                                    <option value=\"business-leadership-stage\">Business &amp; Leadership Stage<\/option>\n                                                    <option value=\"marketing-creative-stage\">Marketing &amp; Creative Stage<\/option>\n                                                    <option value=\"tech-innovation-stage\">Tech &amp; Innovation Stage<\/option>\n                                                    <option value=\"womens-sports-lounge\">Women&#039;s Sports Lounge<\/option>\n                                                    <option value=\"women-in-sport-breakfast\">Women In Sport Breakfast<\/option>\n                                                    <option value=\"culture-and-impact-forum\">Culture and Impact Forum<\/option>\n                                                    <option value=\"the-maximising-matchday-forum\">The Maximising Matchday Forum<\/option>\n                                                    <option value=\"the-fan-identity-forum\">The Fan Identity Forum<\/option>\n                                                    <option value=\"leaders-after-dark\">Leaders After Dark<\/option>\n                                                    <option value=\"masterclasses\">Masterclasses<\/option>\n                                                    <option value=\"invitation-only\">Invitation Only<\/option>\n                                            <\/select>\n                \n                                    <select name=\"filterTypeOfExperience\" class=\"es-form-input agenda-filter-select\" id=\"filterTypeOfExperience\">\n                        <option value=\"all\">Type of Experience<\/option>\n                        <option value=\"all\">All<\/option>\n                                                    <option value=\"presentation\">Presentation<\/option>\n                                                    <option value=\"in-conversation-with\">In Conversation With<\/option>\n                                                    <option value=\"panel\">Panel<\/option>\n                                                    <option value=\"networking-experience\">Networking Experience<\/option>\n                                                    <option value=\"masterclass\">Masterclass<\/option>\n                                                    <option value=\"forum\">Forum<\/option>\n                                                    <option value=\"game-show\">Game Show<\/option>\n                                                    <option value=\"showcase\">Showcase<\/option>\n                                            <\/select>\n                \n                                    <select name=\"filterTopic\" class=\"es-form-input agenda-filter-select\" id=\"filterTopic\">\n                        <option value=\"all\">Topic<\/option>\n                        <option value=\"all\">All<\/option>\n                                                    <option value=\"sponsorship\">Sponsorship<\/option>\n                                                    <option value=\"technology\">Technology<\/option>\n                                                    <option value=\"venues\">Venues<\/option>\n                                                    <option value=\"fanbases\">Fanbases<\/option>\n                                                    <option value=\"leadership\">Leadership<\/option>\n                                                    <option value=\"international-strategy\">International strategy<\/option>\n                                                    <option value=\"media-and-broadcast\">Media and broadcast<\/option>\n                                                    <option value=\"digital-content\">Digital content<\/option>\n                                                    <option value=\"investment\">Investment<\/option>\n                                                    <option value=\"marketing\">Marketing<\/option>\n                                            <\/select>\n                \n                <div class=\"agenda-search-wrapper\">\n                    <input type=\"text\" class=\"es-form-input agenda-search-input\" id=\"agendaSearch\" placeholder=\"Search agenda...\" autocomplete=\"off\">\n                    <svg class=\"agenda-search-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><path d=\"m21 21-4.3-4.3\"\/><\/svg>\n                    <button type=\"button\" class=\"agenda-search-clear\" aria-label=\"Clear search\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M18 6 6 18\"\/><path d=\"m6 6 12 12\"\/><\/svg>\n                    <\/button>\n                <\/div>\n            <\/div>\n\n                            <div class=\"es--separator es-date-border-separator\">\n                    <div class=\"es-label es-label--xxlg\">Wednesday 7 October 2026<\/div>\n                    <div class=\"border\"><\/div>\n                <\/div>\n                <div class=\"col-parent cards cards--w-gutter col-parent--inline-lg cards--agenda-item\">\n                    <!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__women-in-sport-breakfast es-filter-wo__invitation-only es-filter-toe__networking-experience es-filterable\"\n    data-search=\"women in sport breakfast returning with the collective-team for its seventh year tech &amp; innovation stage 8:30 10:00 women in sport breakfast invitation only networking experience\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-0\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Women In Sport Breakfast<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Invitation Only<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/THECOLLECTIVE.TEAM_.BLACK_.RGB_-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">8:30 &#8211; 10:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Women In Sport Breakfast<\/h4>\n                                                    <p class=\"agenda-card__desc\">Returning with The Collective-TEAM for its seventh year<\/p>\n                            <\/div>\n\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-0\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/THECOLLECTIVE.TEAM_.BLACK_.RGB_-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">8:30 &#8211; 10:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Women In Sport Breakfast<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Returning with The Collective-TEAM for its seventh year<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p>Returning with The Collective-TEAM for its seventh year, the Women in Sport Breakfast brings together the global community by offering a dedicated space where women and non-binary people can connect, build relationships, and feel comfortable at the start of the Summit. Reaching full capacity year after year, it has become a standout start to the Summit at Leaders Week.<\/p>\n<\/div>\n                    <\/div>\n\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Networking Experience<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__fanbases es-filter-tp__digital-content es-filter-tp__leadership es-filterable\"\n    data-search=\"the art of the story: pitches, publishing and podcasts how to craft narratives that connect with audiences and keep people tuning in business &amp; leadership stage 9:55 10:30 gary lineker co-founder, goalhanger; broadcaster &amp; former footballer iain macintosh chief executive officer, track radio business &amp; leadership stage in conversation with fanbases digital content leadership\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-1\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">9:55 &#8211; 10:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Art of the Story: Pitches, Publishing and Podcasts<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to craft narratives that connect with audiences and keep people tuning in<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/gary-lineker\/\" class=\"agenda-speaker__name-link\">Gary Lineker<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Founder, Goalhanger; Broadcaster &amp; Former Footballer<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/iain-mackintosh\/\" class=\"agenda-speaker__name-link\">Iain Macintosh<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Track Radio<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-1\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">9:55 &#8211; 10:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Art of the Story: Pitches, Publishing and Podcasts<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to craft narratives that connect with audiences and keep people tuning in<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Inside the rise of\u00a0Goalhanger\u00a0as a storytelling powerhouse, and what the success of hit podcasts The Rest is Football and The Rest is Entertainment reveals about changing audience habits and the demand for expert-led, personality-driven content.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">How the UK\u2019s most recognisable voices have mastered storytelling across formats, from live sport and broadcasting to publishing, TV and long form audio.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">The craft behind compelling stories: building audience connection, shaping narrative and why great storytelling sits at the heart of sport,\u00a0media\u00a0and entertainment.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Gary Lineker<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Founder, Goalhanger; Broadcaster &amp; Former Footballer<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Iain Macintosh<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Track Radio<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Leadership<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__in-conversation-with es-filterable\"\n    data-search=\"the darkness before the dawn: long liv golf? liv\u2019s new business model and what priorities are and how they\u2019re planning to spend their budgets marketing &amp; creative stage 9:55 10:30 scott o\u2019neil chief executive officer, liv golf ted goldthorpe partner and head of credit, bc partners marketing &amp; creative stage in conversation with\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-2\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">9:55 &#8211; 10:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The darkness before the dawn: Long LIV Golf?<\/h4>\n                                                    <p class=\"agenda-card__desc\">LIV\u2019s new business model and what priorities are and how they\u2019re planning to spend their budgets<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/scott-oneil\/\" class=\"agenda-speaker__name-link\">Scott O\u2019Neil<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, LIV Golf<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/ted-goldthorpe\/\" class=\"agenda-speaker__name-link\">Ted Goldthorpe<\/a>\n                            <span class=\"agenda-speaker__company\">Partner and Head of Credit, BC Partners<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-2\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">9:55 &#8211; 10:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The darkness before the dawn: Long LIV Golf?<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">LIV\u2019s new business model and what priorities are and how they\u2019re planning to spend their budgets<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">LIV 2.0: a new era for the global golf series<\/span><\/li>\n<li><span data-teams=\"true\">Leading through change and challenge<\/span><\/li>\n<li><span data-teams=\"true\">The new business model and what it means for players, fans, and investors<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Scott O\u2019Neil<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, LIV Golf<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ted Goldthorpe<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Partner and Head of Credit, BC Partners<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__panel es-filter-tp__investment es-filter-tp__fanbases es-filter-tp__international-strategy es-filterable\"\n    data-search=\"destination marketing: how f1 turned races into events how to build cultural relevance and generate economic returns, by bringing the field of play closer to cities marketing &amp; creative stage 10:45 11:15 louise young chief race promotion officer, f1 nira juanca alonso journalist, presenter &amp; head of content, ifema madrid ariane frank-meulenbelt vice president and member of the board, hungaroring sport marketing &amp; creative stage panel investment fanbases international strategy\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-3\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:45 &#8211; 11:15<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Destination Marketing: How F1 Turned Races Into Events<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to build cultural relevance and generate economic returns, by bringing the field of play closer to cities<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/louise-young\/\" class=\"agenda-speaker__name-link\">Louise Young<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Race Promotion Officer, F1<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/nira-juanca-alonso\/\" class=\"agenda-speaker__name-link\">Nira Juanca Alonso<\/a>\n                            <span class=\"agenda-speaker__company\">Journalist, Presenter &amp; Head of Content, IFEMA Madrid<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/ariane-frank-meulenbelt\/\" class=\"agenda-speaker__name-link\">Ariane Frank-Meulenbelt<\/a>\n                            <span class=\"agenda-speaker__company\">Vice President and Member of the Board, Hungaroring Sport<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-3\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:45 &#8211; 11:15<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Destination Marketing: How F1 Turned Races Into Events<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to build cultural relevance and generate economic returns, by bringing the field of play closer to cities<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"17\" data-aria-level=\"1\"><span data-contrast=\"auto\">Weaving major sports events through\u00a0cities,\u00a0making\u00a0an economic and cultural impact.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"18\" data-aria-level=\"1\"><span data-contrast=\"auto\">The\u00a0festivalisation\u00a0of sport and how\u00a0do\u00a0it in style: concerts, food, brand showcases.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"19\" data-aria-level=\"1\"><span data-contrast=\"auto\">Making\u00a0the long-term investment cases for national and regional brand-building.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Louise Young<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Race Promotion Officer, F1<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Nira Juanca Alonso<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Journalist, Presenter &amp; Head of Content, IFEMA Madrid<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ariane Frank-Meulenbelt<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Vice President and Member of the Board, Hungaroring Sport<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__in-conversation-with es-filter-tp__technology es-filter-tp__sponsorship es-filterable\"\n    data-search=\"the sportradar perspective: trend-spotting in a fast-moving sports, technology and data world the trends before they\u2019re trends in sports, technology and data tech &amp; innovation stage 10:45 11:05 adam azor executive vice president, global marketing tech &amp; innovation stage in conversation with technology sponsorship\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-4\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Sportradar-Master-Logo-PNG.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:45 &#8211; 11:05<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Sportradar Perspective: Trend-Spotting in a Fast-Moving Sports, Technology and Data World<\/h4>\n                                                    <p class=\"agenda-card__desc\">The trends before they\u2019re trends in sports, technology and data<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/adam-azor-2\/\" class=\"agenda-speaker__name-link\">Adam Azor<\/a>\n                            <span class=\"agenda-speaker__company\">Executive Vice President, Global Marketing<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-4\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Sportradar-Master-Logo-PNG.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:45 &#8211; 11:05<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Sportradar Perspective: Trend-Spotting in a Fast-Moving Sports, Technology and Data World<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">The trends before they\u2019re trends in sports, technology and data<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Exploring the major technology and data trends and how they impact fans<\/li>\n<li>How sports properties and broadcasters can build commercial value at a time of change<\/li>\n<li>Making sense of an increasingly complex fan and media environment<\/li>\n<\/ul>\n<p>Brought to you by Sportradar<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Adam Azor<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Executive Vice President, Global Marketing<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Sponsorship<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__panel es-filter-tp__investment es-filter-tp__venues es-filter-tp__fanbases es-filterable\"\n    data-search=\"the venue business: creating value beyond the game how the relationship between team owners and venue creators works to turn vision into value business &amp; leadership stage 11:30 12:00 tim leiweke chairman, entrepreneur equity partners (eep) francesca bodie president, venezia fc declan sharkey global director &amp; senior principal, populous business &amp; leadership stage panel investment venues fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-5\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Populous_logo.svg1_.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">11:30 &#8211; 12:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Venue Business: Creating Value Beyond the Game<\/h4>\n                                                    <p class=\"agenda-card__desc\">How the relationship between team owners and venue creators works to turn vision into value<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/tim-leiweke\/\" class=\"agenda-speaker__name-link\">Tim Leiweke<\/a>\n                            <span class=\"agenda-speaker__company\">Chairman, Entrepreneur Equity Partners (EEP)<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/francesca-bodie\/\" class=\"agenda-speaker__name-link\">Francesca Bodie<\/a>\n                            <span class=\"agenda-speaker__company\">President, Venezia FC<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/declan-sharkey\/\" class=\"agenda-speaker__name-link\">Declan Sharkey<\/a>\n                            <span class=\"agenda-speaker__company\">Global Director &amp; Senior Principal, Populous<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-5\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Populous_logo.svg1_.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">11:30 &#8211; 12:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Venue Business: Creating Value Beyond the Game<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How the relationship between team owners and venue creators works to turn vision into value<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"23\" data-aria-level=\"1\"><span data-contrast=\"auto\">Discover how owners, investors and operators are rethinking venues as year-round destinations that drive revenue and strengthen community connections.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"24\" data-aria-level=\"1\"><span data-contrast=\"auto\">Dissect the business case for venue investment: from increasing attendance to broadening income streams, while ensuring innovation stays balanced with tradition.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"25\" data-aria-level=\"1\"><span data-contrast=\"auto\">From design and technology to premium experiences and mixed-use development, exploring the innovations shaping the next generation of sporting infrastructure.<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tim Leiweke<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chairman, Entrepreneur Equity Partners (EEP)<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Francesca Bodie<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, Venezia FC<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Declan Sharkey<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Global Director &amp; Senior Principal, Populous<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Venues<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__panel es-filter-tp__investment es-filter-tp__marketing es-filterable\"\n    data-search=\"driving sports engagement in 2026: who\u2019s up, what\u2019s down and why the sports worth spending time and resource on in 2027 marketing &amp; creative stage 11:30 12:00 sarah hanks engagement manager, ey-parthenon simon mantell associate director - private equity, ey marketing &amp; creative stage panel investment marketing\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-6\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/09\/EY-2.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">11:30 &#8211; 12:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Driving Sports Engagement in 2026: Who\u2019s up, What\u2019s Down and Why<\/h4>\n                                                    <p class=\"agenda-card__desc\">The sports worth spending time and resource on in 2027<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Sarah Hanks<\/a>\n                            <span class=\"agenda-speaker__company\">Engagement Manager, EY-Parthenon<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/simon-mantell\/\" class=\"agenda-speaker__name-link\">Simon Mantell<\/a>\n                            <span class=\"agenda-speaker__company\">Associate Director &#8211; Private Equity, EY<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-6\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/09\/EY-2.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">11:30 &#8211; 12:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Driving Sports Engagement in 2026: Who\u2019s up, What\u2019s Down and Why<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">The sports worth spending time and resource on in 2027<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"26\" data-aria-level=\"1\"><span data-contrast=\"auto\">An exclusive first look at this year&#8217;s EY Sports Engagement Index.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"27\" data-aria-level=\"1\"><span data-contrast=\"auto\">Charting the sports rising,\u00a0falling\u00a0and catching the eye.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"28\" data-aria-level=\"1\"><span data-contrast=\"auto\">Spotting the sports worth investing in before anyone else does.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Sarah Hanks<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Engagement Manager, EY-Parthenon<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Simon Mantell<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Associate Director &#8211; Private Equity, EY<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Marketing<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__panel es-filter-tp__technology es-filter-tp__fanbases es-filterable\"\n    data-search=\"ultimate engagement: how to make sense of and enhance the customer life cycle how to adopt and maintain a unified and centralised data approach tech &amp; innovation stage 11:30 12:00 izzie greer regional sales director, salesforce rob pickering chief digital &amp; technology officer, tottenham hotspur fc tech &amp; innovation stage panel technology fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-7\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/01\/Salesforce_Corporate_Logo_RGB.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">11:30 &#8211; 12:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Ultimate Engagement: How to Make Sense of and Enhance the Customer Life Cycle<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to adopt and maintain a unified and centralised data approach<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/izzie-greer\/\" class=\"agenda-speaker__name-link\">Izzie Greer<\/a>\n                            <span class=\"agenda-speaker__company\">Regional Sales Director, Salesforce<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/rob-pickering\/\" class=\"agenda-speaker__name-link\">Rob Pickering<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Digital &amp; Technology Officer, Tottenham Hotspur FC<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-7\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/01\/Salesforce_Corporate_Logo_RGB.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">11:30 &#8211; 12:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Ultimate Engagement: How to Make Sense of and Enhance the Customer Life Cycle<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to adopt and maintain a unified and centralised data approach<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"29\" data-aria-level=\"1\"><span data-contrast=\"auto\">Adopting and\u00a0maintaining\u00a0a unified and centralized data approach.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"30\" data-aria-level=\"1\"><span data-contrast=\"auto\">Unlocking the potential of AI and CRM to serve global fanbases.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"31\" data-aria-level=\"1\"><span data-contrast=\"auto\">Innovation in\u00a0personalisation: what it takes to get to know every fan.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Brought to you by Salesforce<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Izzie Greer<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Regional Sales Director, Salesforce<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Rob Pickering<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Digital &amp; Technology Officer, Tottenham Hotspur FC<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__showcase es-filterable\"\n    data-search=\"piing \u2013 games for crowds discover how piing turns event downtime into high-energy, interactive experiences that get crowds involved  business &amp; leadership stage 12:00 12:15 business &amp; leadership stage showcase\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-8\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/piingGamesForCrowdsLargeBaseGrey.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">12:00 &#8211; 12:15<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Piing \u2013 Games for Crowds<\/h4>\n                                                    <p class=\"agenda-card__desc\">Discover how Piing turns event downtime into high-energy, interactive experiences that get crowds involved <\/p>\n                            <\/div>\n\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-8\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/piingGamesForCrowdsLargeBaseGrey.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">12:00 &#8211; 12:15<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Piing \u2013 Games for Crowds<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Discover how Piing turns event downtime into high-energy, interactive experiences that get crowds involved <\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Discover how Piing turns event downtime into high-energy, interactive experiences that get crowds involved &#8211; helping brands and rightsholders create more engaging fan experiences.<\/li>\n<li>Get ready to play along yourself and get an exclusive peek of Piing&#8217;s brand new stadium-sized game.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Showcase<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__international-strategy es-filter-tp__leadership es-filterable\"\n    data-search=\"kroenke sports &amp; entertainment: building a championship empire how winning organisations think, plan, act and review, across multiple different sporting disciplines business &amp; leadership stage 12:30 13:00 kevin demoff president, kroenke sports &amp; entertainment richard garlick chief executive officer, arsenal fc brad ruskin co-chair of sports group, proskauer business &amp; leadership stage in conversation with international strategy leadership\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-9\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">12:30 &#8211; 13:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Kroenke Sports &amp; Entertainment: Building a Championship Empire<\/h4>\n                                                    <p class=\"agenda-card__desc\">How winning organisations think, plan, act and review, across multiple different sporting disciplines<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/kevin-demoff\/\" class=\"agenda-speaker__name-link\">Kevin Demoff<\/a>\n                            <span class=\"agenda-speaker__company\">President, Kroenke Sports &amp; Entertainment<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/richard-garlick\/\" class=\"agenda-speaker__name-link\">Richard Garlick<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Arsenal FC<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Brad Ruskin<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Chair of Sports Group, Proskauer<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-9\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">12:30 &#8211; 13:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Kroenke Sports &amp; Entertainment: Building a Championship Empire<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How winning organisations think, plan, act and review, across multiple different sporting disciplines<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"32\" data-aria-level=\"1\"><span data-contrast=\"auto\">A rare joint appearance from Arsenal CEO Rich Garlick and KSE President of Teams &amp; Media Operations Kevin Demoff, offering an inside look at the Kroenke family\u2019s multi club model spanning eight teams across global sport, including Arsenal, Los Angeles Rams, Denver Nuggets, Colorado Avalanche, Colorado Rapids and Colorado Mammoth.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"33\" data-aria-level=\"1\"><span data-contrast=\"auto\">The anatomy of sustained success: from Arsenal\u2019s 2025\/26 Premier League title, the Rams\u2019 Super Bowl win, the Avalanche\u2019s Stanley\u00a0Cup\u00a0and the Nuggets\u2019 NBA title, the\u00a0Kroenkes\u00a0have won an unprecedented four championships across major leagues in four years.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"34\" data-aria-level=\"1\"><span data-contrast=\"auto\">How KSE has built one of the most valuable and successful ownership models in sport aligning long-term investment, leadership\u00a0continuity\u00a0and cross portfolio\u00a0expertise\u00a0to drive performance on and off the field.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Kevin Demoff<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, Kroenke Sports &amp; Entertainment<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Richard Garlick<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Arsenal FC<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Brad Ruskin<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Chair of Sports Group, Proskauer<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Leadership<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__in-conversation-with es-filterable\"\n    data-search=\"the authentic way to revitalise a sports brand the maths behind the content + talent + ip equation marketing &amp; creative stage 12:30 13:00 jamie salter founder &amp; executive chairman, authentic brands group mary bekhait global chief executive officer, ymu group marketing &amp; creative stage in conversation with\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-10\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">12:30 &#8211; 13:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Authentic way to revitalise a sports brand<\/h4>\n                                                    <p class=\"agenda-card__desc\">The maths behind the content + talent + IP equation<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jamie-salter\/\" class=\"agenda-speaker__name-link\">Jamie Salter<\/a>\n                            <span class=\"agenda-speaker__company\">Founder &amp; Executive Chairman, Authentic Brands Group<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Mary Bekhait<\/a>\n                            <span class=\"agenda-speaker__company\">Global Chief Executive Officer, YMU Group<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-10\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">12:30 &#8211; 13:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Authentic way to revitalise a sports brand<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">The maths behind the content + talent + IP equation<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">The maths behind the content + talent + IP equation<\/span><\/li>\n<li><span data-teams=\"true\">Building Brand Beckham (and Brand Shaq)<\/span><\/li>\n<li><span data-teams=\"true\">Cultural capital: finding the nexus between sport, culture, fashion and content to create value<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jamie Salter<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder &amp; Executive Chairman, Authentic Brands Group<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Mary Bekhait<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Global Chief Executive Officer, YMU Group<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__masterclasses es-filter-wo__invitation-only es-filter-toe__masterclass es-filter-tp__international-strategy es-filter-tp__leadership es-filter-tp__investment es-filterable\"\n    data-search=\"beyond the balance sheet: capital, liquidity and risk in the global sports ecosystem brought to you by ebury masterclass 13:00 14:30 jon don-carolis chief revenue officer, fulham fc francesco calvo president of business operations, aston villa fc zafeer ahmed chief revenue officer, ebury masterclasses invitation only masterclass international strategy leadership investment\">\n    <div class=\"card agenda-card masterclass-event\"\n        data-modal-id=\"eventAgendaModal2026-10-07-11\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Masterclasses<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Invitation Only<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Ebury_Logo_Blue@3x_RGB.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:00 &#8211; 14:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Beyond the Balance Sheet: Capital, Liquidity and Risk in the Global Sports Ecosystem<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by Ebury<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Jon Don-Carolis<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Revenue Officer, Fulham FC<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Francesco Calvo<\/a>\n                            <span class=\"agenda-speaker__company\">President of Business Operations, Aston Villa FC<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Zafeer Ahmed<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Revenue Officer, Ebury<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-11\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Ebury_Logo_Blue@3x_RGB.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:00 &#8211; 14:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Beyond the Balance Sheet: Capital, Liquidity and Risk in the Global Sports Ecosystem<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by Ebury<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><strong>The Evolution of Sports Finance:<\/strong> Navigating Global Capital Flows, Investments in Sport and Financial Risk Management<\/li>\n<li><strong>Frictionless Cross-Border Cash Flow &amp; FX:<\/strong> Eliminating international payment delays, optimising liquidity with working capital solutions and protecting margins from currency volatility.<\/li>\n<li><strong>Diversifying revenue &amp; streamlining cashflows:\u00a0<\/strong>How global sports clubs navigate the evolving sports finance ecosystem to capture new income streams and optimise their capital.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jon Don-Carolis<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Revenue Officer, Fulham FC<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Francesco Calvo<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President of Business Operations, Aston Villa FC<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Zafeer Ahmed<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Revenue Officer, Ebury<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Masterclass<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Leadership<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__masterclasses es-filter-wo__invitation-only es-filter-toe__masterclass es-filter-tp__venues es-filter-tp__technology es-filterable\"\n    data-search=\"beyond the car park: how better arrival experiences drive fan loyalty and revenue brought to you by justpark masterclass 13:00 14:30 juan soto executive director, parking and mobility, la clippers josh ambler fa event manager, the fa masterclasses invitation only masterclass venues technology\">\n    <div class=\"card agenda-card masterclass-event\"\n        data-modal-id=\"eventAgendaModal2026-10-07-12\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Masterclasses<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Invitation Only<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/JustPark_logo_RGB.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:00 &#8211; 14:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Beyond the Car Park: How Better Arrival Experiences Drive Fan Loyalty and Revenue<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by JustPark<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/juan-soto\/\" class=\"agenda-speaker__name-link\">Juan Soto<\/a>\n                            <span class=\"agenda-speaker__company\">Executive Director, Parking and Mobility, LA Clippers<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/josh-ambler\/\" class=\"agenda-speaker__name-link\">Josh Ambler<\/a>\n                            <span class=\"agenda-speaker__company\">FA Event Manager, The FA<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-12\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/JustPark_logo_RGB.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:00 &#8211; 14:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Beyond the Car Park: How Better Arrival Experiences Drive Fan Loyalty and Revenue<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by JustPark<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Why the journey to and from your venue has a direct impact on fan satisfaction, repeat attendance and revenue growth.<\/li>\n<li>How parking and transport decisions influence attendance, dwell time, spending and overall satisfaction, regardless of operational ownership.<\/li>\n<li>Real-world strategies to create a smoother fan journey and unlock new commercial opportunities.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Juan Soto<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Executive Director, Parking and Mobility, LA Clippers<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Josh Ambler<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">FA Event Manager, The FA<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Masterclass<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Venues<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__masterclasses es-filter-wo__invitation-only es-filter-toe__masterclass es-filter-tp__fanbases es-filter-tp__technology es-filterable\"\n    data-search=\"winning the fan: inside spurs&#039; digital transformation strategy brought to you by salesforce masterclass 13:00 14:30 izzie greer regional sales director, salesforce rob pickering chief digital &amp; technology officer, tottenham hotspur fc masterclasses invitation only masterclass fanbases technology\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-13\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Masterclasses<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Invitation Only<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Salesforce_Corporate_Logo_4C-2.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:00 &#8211; 14:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Winning the Fan: Inside Spurs&#039; Digital Transformation Strategy<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by Salesforce<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/izzie-greer\/\" class=\"agenda-speaker__name-link\">Izzie Greer<\/a>\n                            <span class=\"agenda-speaker__company\">Regional Sales Director, Salesforce<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/rob-pickering\/\" class=\"agenda-speaker__name-link\">Rob Pickering<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Digital &amp; Technology Officer, Tottenham Hotspur FC<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-13\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Salesforce_Corporate_Logo_4C-2.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:00 &#8211; 14:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Winning the Fan: Inside Spurs&#039; Digital Transformation Strategy<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by Salesforce<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Creating a Connected Fan Experience: Connecting marketing, service and engagement across every touchpoint.<\/li>\n<li>Data &amp; AI in Action: Using unified data and AI to better understand and serve global audiences in real time.<\/li>\n<li>Driving Digital Transformation: Modernising systems and infrastructure to improve efficiency, scalability and innovation.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Izzie Greer<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Regional Sales Director, Salesforce<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Rob Pickering<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Digital &amp; Technology Officer, Tottenham Hotspur FC<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Masterclass<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__masterclasses es-filter-wo__invitation-only es-filter-toe__masterclass es-filter-tp__fanbases es-filter-tp__digital-content es-filterable\"\n    data-search=\"athlete fandom on tiktok: from performance to cultural influence brought to you by tiktok masterclass 13:00 14:30 tim edwards global athletes partnerships lead, tiktok rollo goldstaub global head of sport, tiktok masterclasses invitation only masterclass fanbases digital content\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-14\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Masterclasses<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Invitation Only<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/TIKTOK_PRIMARY_LOGO_BLACK-1-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:00 &#8211; 14:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Athlete Fandom on TikTok: From Performance to Cultural Influence<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by TikTok<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Tim Edwards<\/a>\n                            <span class=\"agenda-speaker__company\">Global Athletes Partnerships Lead, TikTok<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Rollo Goldstaub<\/a>\n                            <span class=\"agenda-speaker__company\">Global Head of Sport, TikTok<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-14\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/TIKTOK_PRIMARY_LOGO_BLACK-1-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:00 &#8211; 14:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Athlete Fandom on TikTok: From Performance to Cultural Influence<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by TikTok<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p>In this session, TikTok will share never-before-seen data and insights on the athlete and sports content ecosystem on the platform, including key learnings from the 2026 FIFA World Cup.<\/p>\n<p><strong>Discussion will explore:<\/strong><\/p>\n<ul>\n<li>How athletes are building identity, influence and communities beyond sport.<\/li>\n<li>How TikTok enables deeper cultural connection between athletes and fans, with case studies from leading athletes.<\/li>\n<li>How athlete communities are creating new opportunities for brands, from engagement and affinity to monetization.<\/li>\n<\/ul>\n<p>In the room, you\u2019ll connect with TikTok\u2019s Athlete Partnerships team and global Sports leadership.<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tim Edwards<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Global Athletes Partnerships Lead, TikTok<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Rollo Goldstaub<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Global Head of Sport, TikTok<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Masterclass<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-toe__forum es-filterable\"\n    data-search=\"fertility in elite sport: from unspoken issue to shared action 13:15 14:15 louise johnson founder, fertility futures project and global chief executive officer, fuse alex newman independent female athlete health consultant kelly gordon executive lead, netballher jude hamer gb wheelchair basketball player forum\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-15\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:15 &#8211; 14:15<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Fertility in Elite Sport: From Unspoken Issue to Shared Action<\/h4>\n                                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/louise-johnson\/\" class=\"agenda-speaker__name-link\">Louise Johnson<\/a>\n                            <span class=\"agenda-speaker__company\">Founder, Fertility Futures Project and Global Chief Executive Officer, Fuse<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alex-newman\/\" class=\"agenda-speaker__name-link\">Alex Newman<\/a>\n                            <span class=\"agenda-speaker__company\">Independent Female Athlete Health Consultant<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/kelly-gordon\/\" class=\"agenda-speaker__name-link\">Kelly Gordon<\/a>\n                            <span class=\"agenda-speaker__company\">Executive Lead, NETBALLHer<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jude-hamer\/\" class=\"agenda-speaker__name-link\">Jude Hamer<\/a>\n                            <span class=\"agenda-speaker__company\">GB Wheelchair Basketball Player<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-15\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:15 &#8211; 14:15<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Fertility in Elite Sport: From Unspoken Issue to Shared Action<\/h4>\n                                                    <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">The Fertility Futures Project, a UK charity, shares findings from its research with elite female athletes and leaders across sport<\/span><\/li>\n<li><span data-teams=\"true\">What lived experiences reveal about fertility education, family planning and the cultural, financial and structural barriers facing athletes<br \/>\n<\/span><\/li>\n<li><span data-teams=\"true\">What governing bodies, sports organisations and industry leaders need to do to turn the conversation into meaningful, practical change<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Louise Johnson<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder, Fertility Futures Project and Global Chief Executive Officer, Fuse<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alex Newman<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Independent Female Athlete Health Consultant<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Kelly Gordon<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Executive Lead, NETBALLHer<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jude Hamer<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">GB Wheelchair Basketball Player<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Forum<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--12 card-wrapper es-filter-wo__womens-sports-lounge es-filter-toe__networking-experience es-filterable\"\n    data-search=\"women&#039;s sport lounge open throughout the two days of the summit, the lounge is a focal point for women\u2019s sport at leaders week london. \r\n\r\nan open-access destination for industry leaders to connect and exchange ideas, whilst exploring the challenges and innovations facing women\u2019s sport globally. \r\n all day women&#039;s sports lounge networking experience\">\n    <div class=\"card agenda-card agenda-card--featured agenda-card--full\"\n        data-modal-id=\"eventAgendaModal2026-10-07-16\">\n\n                    <!-- Featured (half \/ full) card layout \u2014 HLW-style split -->\n            <div class=\"agenda-card__content\">\n                <div class=\"agenda-card__featured-inner\">\n                    <div class=\"agenda-card__featured-header\">\n                        <div class=\"agenda-card__featured-top\">\n                                                            <div class=\"agenda-card__whats-on-pills\">\n                                                                            <span class=\"agenda-theme-badge\"\n                                                                                            style=\" --agenda-badge-border: #241f54;\"\n                                            >Women&#039;s Sports Lounge<\/span>\n                                                                                                        <\/div>\n                                                                                <\/div>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-body\">\n                                                    <h3 class=\"agenda-card__featured-title\">Women&#039;s Sport Lounge<\/h3>\n                                                                            <p class=\"agenda-card__featured-desc\">Open throughout the two days of the Summit, the lounge is a focal point for women\u2019s sport at Leaders Week London. \r\n\r\nAn open-access destination for industry leaders to connect and exchange ideas, whilst exploring the challenges and innovations facing women\u2019s sport globally. \r\n<\/p>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-footer\">\n                                                                            <a href=\"#eventAgendaModal2026-10-07-16\" class=\"agenda-card__featured-link\">See more info<\/a>\n                                            <\/div>\n                <\/div>\n            <\/div>\n\n                            <div class=\"agenda-card__image-wrap\">\n                    <div class=\"agenda-card__image\"\n                        style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/SW2_2901_foW4CYDH-scaled-1-1024x683.jpg');\"\n                        role=\"img\"\n                        aria-label=\"Women&#039;s Sport Lounge\">\n                    <\/div>\n                <\/div>\n            \n            <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-16\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Women&#039;s Sport Lounge<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Open throughout the two days of the Summit, the lounge is a focal point for women\u2019s sport at Leaders Week London. \r\n\r\nAn open-access destination for industry leaders to connect and exchange ideas, whilst exploring the challenges and innovations facing women\u2019s sport globally. \r\n<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><strong>Wednesday 12pm: Setting the Pace: Chelsea Women&#8217;s Next Chapter<br \/>\n<\/strong><strong>Hear from:<\/strong> Carly Telford, Commercial &amp; Relationships Manager, Chelsea FC Women &amp; Giulia Mazzia, Chief Revenue Officer, Chelsea FC WomenFrom sporting excellence and commercial growth to fan engagement and global ambition, hear how Chelsea Women continue to set the standard on and off the pitch.<\/li>\n<li><strong>Wednesday 3pm:<\/strong> <strong>Building with Purpose: The Bay FC Approach<\/strong><br \/>\n<strong>Hear from:<\/strong> Bernard Gutmann, President, Bay FC &amp; Paul Green, Chief Football Officer, Bay FCFrom culture and identity to sporting ambition and fan growth, hear how Bay FC is building one of the most ambitious new clubs in women&#8217;s sport and the lessons they&#8217;ve learned along the way.<\/li>\n<li><strong>Thursday 9.30am: Pedal Power: The race to drive women&#8217;s cycling forward<\/strong><\/li>\n<li><strong>Hear from:<\/strong> Dani Rowe, Olympic Gold Medallist &amp; Broadcaster, and Kate Veronneau, Director of Women&#8217;s Strategy, ZwiftFrom the rise of the Tour de France Femmes to the growing influence of athlete voices, hear how elite athletes are helping to drive visibility, fandom and growth across women&#8217;s sport.<\/li>\n<li><strong>Thursday 12pm: A CMO&#8217;s Perspective on Investing in Women&#8217;s Sport<\/strong><br \/>\n<strong>Hear from:<\/strong> Andrea Brimmer, Chief Marketing &amp; Public Relations Officer, Ally FinancialHear how one of the world&#8217;s leading marketers is using women&#8217;s sport to drive brand growth, fan engagement and business impact.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Networking Experience<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n                <\/div>\n\n                                                            <div class=\"es--separator center-label es-filterable\">\n                            <div class=\"es-section__label es-label es-label--md\">* Lunch Break *<\/div>\n                            <div class=\"border\"><\/div>\n                        <\/div>\n                    \n                <div class=\"col-parent col-parent--inline-lg cards cards--w-gutter cards--agenda-item\">\n                    <!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__panel es-filter-tp__international-strategy es-filter-tp__investment es-filterable\"\n    data-search=\"building a sporting superpower: pif as a leader in the global sports ecosystem brought to you by pif business &amp; leadership stage 14:30 15:00 alanoud althonayan head of sponsorships &amp; events, pif feras sheraiff head of mena sports investments, pif xavier campbell chief executive officer, radia marc archer senior director, sports strategy &amp; partnerships, qiddiya business &amp; leadership stage panel international strategy investment\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-17\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/PIF_Logo_Full_Colour.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">14:30 &#8211; 15:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Building a Sporting Superpower: PIF as a Leader in the Global Sports Ecosystem<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by PIF<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alanoud-althonayan-2\/\" class=\"agenda-speaker__name-link\">Alanoud Althonayan<\/a>\n                            <span class=\"agenda-speaker__company\">Head of Sponsorships &amp; Events, PIF<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/feras-sheraiff\/\" class=\"agenda-speaker__name-link\">Feras Sheraiff<\/a>\n                            <span class=\"agenda-speaker__company\">Head of MENA Sports Investments, PIF<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/xavier-campbell-2\/\" class=\"agenda-speaker__name-link\">Xavier Campbell<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, radia<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/marc-archer\/\" class=\"agenda-speaker__name-link\">Marc Archer<\/a>\n                            <span class=\"agenda-speaker__company\">Senior Director, Sports Strategy &amp; Partnerships, Qiddiya<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-17\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/PIF_Logo_Full_Colour.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 15:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Building a Sporting Superpower: PIF as a Leader in the Global Sports Ecosystem<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by PIF<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"47\" data-aria-level=\"1\"><span data-contrast=\"auto\">How Saudi Arabia is creating the physical foundations of a global sports powerhouse, with unprecedented investment in stadiums, training\u00a0centres, entertainment\u00a0districts\u00a0and event infrastructure designed to support elite competition and long-term industry growth.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"48\" data-aria-level=\"1\"><span data-contrast=\"auto\">From world-class venues and major destination developments to new facilities for athletes and fans, exploring the infrastructure strategies helping the Kingdom attract the biggest events, rights\u00a0holders\u00a0and commercial partners in global sport.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"49\" data-aria-level=\"1\"><span data-contrast=\"auto\">Looking ahead to the FIFA World Cup 2034, examining how today\u2019s investments support Vision 2030 and Saudi Arabia\u2019s emergence as a leading international sports hub: driving participation,\u00a0tourism\u00a0and economic development.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alanoud Althonayan<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Head of Sponsorships &amp; Events, PIF<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Feras Sheraiff<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Head of MENA Sports Investments, PIF<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Xavier Campbell<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, radia<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Marc Archer<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Director, Sports Strategy &amp; Partnerships, Qiddiya<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__in-conversation-with es-filter-tp__digital-content es-filterable\"\n    data-search=\"creating wonder: what cocomelon tells us about the future of kids\u2019 media tactics for engaging with young audiences, habits, preferences, and what to avoid marketing &amp; creative stage 14:30 15:00 ren\u00e9 rechtman co-founder &amp; chief executive officer, moonbug entertainment stu rowson founder, lucky socks media marketing &amp; creative stage in conversation with digital content\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-18\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">14:30 &#8211; 15:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Creating Wonder: What Cocomelon Tells us About the Future of Kids\u2019 Media<\/h4>\n                                                    <p class=\"agenda-card__desc\">Tactics for engaging with young audiences, habits, preferences, and what to avoid<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/rene-rechtman\/\" class=\"agenda-speaker__name-link\">Ren\u00e9 Rechtman<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Founder &amp; Chief Executive Officer, Moonbug Entertainment<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Stu Rowson<\/a>\n                            <span class=\"agenda-speaker__company\">Founder, Lucky Socks Media<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-18\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 15:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Creating Wonder: What Cocomelon Tells us About the Future of Kids\u2019 Media<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Tactics for engaging with young audiences, habits, preferences, and what to avoid<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"50\" data-aria-level=\"1\"><span data-contrast=\"auto\">An inside look at how\u00a0Moonbug\u00a0Entertainment, home to global hits like\u00a0CoComelon, builds stories that captivate the youngest audiences at scale.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"51\" data-aria-level=\"1\"><span data-contrast=\"auto\">The art and science behind crafting screen time\u00a0that\u2019s\u00a0safe, enriching and irresistibly engaging for kids.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"52\" data-aria-level=\"1\"><span data-contrast=\"auto\">How\u00a0Moonbug\u00a0is shaping the next generation of children\u2019s entertainment through data driven creativity, lovable\u00a0characters\u00a0and a global content strategy.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ren\u00e9 Rechtman<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Founder &amp; Chief Executive Officer, Moonbug Entertainment<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Stu Rowson<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder, Lucky Socks Media<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__in-conversation-with es-filter-tp__technology es-filter-tp__media-and-broadcast es-filterable\"\n    data-search=\"scalable streaming: supercharging the direct-to-consumer model what the latest trends in direct-to-consumer streaming mean for your business tech &amp; innovation stage 14:30 15:00 rick allen founder and chief executive officer, viewlift shay segev chief executive officer, dazn tech &amp; innovation stage in conversation with technology media and broadcast\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-19\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/VL_Logo_Black_DAZN.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">14:30 &#8211; 15:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Scalable streaming: Supercharging the direct-to-consumer model<\/h4>\n                                                    <p class=\"agenda-card__desc\">What the latest trends in direct-to-consumer streaming mean for your business<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/rick-allen\/\" class=\"agenda-speaker__name-link\">Rick Allen<\/a>\n                            <span class=\"agenda-speaker__company\">Founder and Chief Executive Officer, Viewlift<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/shay-segev-3\/\" class=\"agenda-speaker__name-link\">Shay Segev<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, DAZN<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-19\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/VL_Logo_Black_DAZN.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 15:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Scalable streaming: Supercharging the direct-to-consumer model<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">What the latest trends in direct-to-consumer streaming mean for your business<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"53\" data-aria-level=\"1\"><span data-contrast=\"auto\">An exclusive conversation unpacking the latest developments in sports streaming.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"54\" data-aria-level=\"1\"><span data-contrast=\"auto\">What sports properties need to know about building a successful streaming\u00a0product.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"55\" data-aria-level=\"1\"><span data-contrast=\"auto\">A question of geography: understanding ever-shifting market dynamics.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Brought to you by Viewlift<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Rick Allen<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder and Chief Executive Officer, Viewlift<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Shay Segev<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, DAZN<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Media and broadcast<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--8 card-wrapper es-filter-toe__forum es-filter-tp__fanbases es-filterable\"\n    data-search=\"the fan identity forum a future where every fan is known, owned and understood \u2013 and ai is at the door\r\nbrought to you by stadion and fusionauth forum 14:30 17:00 jerry newman chief marketing officer, brighton &amp; hove albion stephanie rogers chief marketing officer, san francisco 49ers teodora ivanova-limon chief business officer, wta russell stopford chief executive officer, stadion brian bell chief executive officer, fusionauth ed brafman director of digital products, chelsea fc andrew hatfield senior director, product and corporate marketing, fusionauth ralph rivera managing director, playmaker ventures group and senior advisor, euroleague forum fanbases\">\n    <div class=\"card agenda-card agenda-card--featured agenda-card--half\"\n        data-modal-id=\"eventAgendaModal2026-10-07-20\">\n\n                    <!-- Featured (half \/ full) card layout \u2014 HLW-style split -->\n            <div class=\"agenda-card__content\">\n                <div class=\"agenda-card__featured-inner\">\n                    <div class=\"agenda-card__featured-header\">\n                        <div class=\"agenda-card__featured-top\">\n                                                            <span class=\"agenda-theme-badge\"\n                                    >\n                                    Forum                                <\/span>\n                                                                                        <div class=\"agenda-card__logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Stadion-x-FusionAuth-logo-lock-up.png\" alt=\"Company logo\" loading=\"lazy\">\n                                <\/div>\n                                                    <\/div>\n                                                    <div class=\"agenda-card__time\">14:30 &#8211; 17:00<\/div>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-body\">\n                                                    <h3 class=\"agenda-card__featured-title\">The Fan Identity Forum<\/h3>\n                                                                            <p class=\"agenda-card__featured-desc\">A future where every fan is known, owned and understood \u2013 and AI is at the door\r\nBrought to you by Stadion and FusionAuth<\/p>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-footer\">\n                                                    <div class=\"agenda-speakers\">\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jerry-newman-2\/\" class=\"agenda-speaker__name-link\">Jerry Newman<\/a>\n                                        <span class=\"agenda-speaker__company\">Chief Marketing Officer, Brighton &amp; Hove Albion<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/stephanie-rogers\/\" class=\"agenda-speaker__name-link\">Stephanie Rogers<\/a>\n                                        <span class=\"agenda-speaker__company\">Chief Marketing Officer, San Francisco 49ers<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/teodora-ivanova-limon\/\" class=\"agenda-speaker__name-link\">Teodora Ivanova-Limon<\/a>\n                                        <span class=\"agenda-speaker__company\">Chief Business Officer, WTA<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"#\" class=\"agenda-speaker__name-link\">Russell Stopford<\/a>\n                                        <span class=\"agenda-speaker__company\">Chief Executive Officer, Stadion<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"#\" class=\"agenda-speaker__name-link\">Brian Bell<\/a>\n                                        <span class=\"agenda-speaker__company\">Chief Executive Officer, FusionAuth<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/ed-brafman\/\" class=\"agenda-speaker__name-link\">Ed Brafman<\/a>\n                                        <span class=\"agenda-speaker__company\">Director of Digital Products, Chelsea FC<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/andrew-hatfield\/\" class=\"agenda-speaker__name-link\">Andrew Hatfield<\/a>\n                                        <span class=\"agenda-speaker__company\">Senior Director, Product and Corporate Marketing, FusionAuth<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/ralph-rivera\/\" class=\"agenda-speaker__name-link\">Ralph Rivera<\/a>\n                                        <span class=\"agenda-speaker__company\">Managing Director, Playmaker Ventures Group and Senior Advisor, Euroleague<\/span>\n                                    <\/div>\n                                                            <\/div>\n                                                                            <a href=\"#eventAgendaModal2026-10-07-20\" class=\"agenda-card__featured-link\">See more info<\/a>\n                                            <\/div>\n                <\/div>\n            <\/div>\n\n                            <div class=\"agenda-card__image-wrap\">\n                    <div class=\"agenda-card__image\"\n                        style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/J1M_3558_tc5ORTji-1024x683.jpg');\"\n                        role=\"img\"\n                        aria-label=\"The Fan Identity Forum\">\n                    <\/div>\n                <\/div>\n            \n            <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-20\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Stadion-x-FusionAuth-logo-lock-up.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 17:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Fan Identity Forum<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">A future where every fan is known, owned and understood \u2013 and AI is at the door\r\nBrought to you by Stadion and FusionAuth<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p><strong>To register your interest in attending this forum, please <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/fan-identity-forum\/\">fill out the form here<\/a>.<\/strong><\/p>\n<p><span data-contrast=\"auto\">A future where every fan is known, owned and understood \u2013 and AI is at the door.<br \/>\n<\/span><i><span data-contrast=\"auto\">Brought to you by Stadion and FusionAuth<\/span><\/i><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p>2.30pm-2.45pm<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Welcome and scene-setting: Fan identity as the commercial battleground of the next decade<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Russell Stopford, CEO, Stadion<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Brian Bell, CEO, FusionAuth<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>2.45pm-3.15pm<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Agentic fandom: A new way for fans to find you and you to find fans<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"54\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">The golden opportunity of personalisation at scale<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"54\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">How AI-enabled ecosystems change the loyalty dynamic<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"54\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Building \u2013 and rebuilding \u2013 trust and loyalty on both sides<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Teodora Ivanova-Limon, Chief Business Officer, WTA<\/p>\n<p>Andrew Hatfield, Senior Director, Product and Corporate Marketing, FusionAuth<\/p>\n<p>Ralph Rivera, Managing Director, Playmaker Ventures Group and Senior Advisor, Euroleague<\/p>\n<p>3.15pm-3.45pm<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Facilitated roundtable discussion<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>3.45pm-4.10pm<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Networking break<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>4.10pm-4.40pm<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Owning the full fan relationship: the quest for the golden record<\/span><\/b><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"55\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Stitching together streaming, retail and ticketing \u2013 mapping every touchpoint<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"55\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">A single fan record: how to find clarity in a complex digital environment<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"55\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">The reality of building fan identities: what to avoid, what to do more of and when to do it<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">Jerry Newman, Chief Marketing Officer, Brighton &amp; Hove Albion<br \/>\nStephanie Rogers, Chief Marketing Officer, San Francisco 49ers<br \/>\nEd Brafman, Director of Digital Products, Chelsea FC<\/span><\/p>\n<p>4.40pm-5.00pm<span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Takeaways, wrap up and continued discussion<\/span><\/b><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Russell Stopford, CEO, Stadion<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Brian Bell, CEO, FusionAuth<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jerry Newman<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Marketing Officer, Brighton &amp; Hove Albion<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Stephanie Rogers<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Marketing Officer, San Francisco 49ers<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Teodora Ivanova-Limon<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Business Officer, WTA<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Russell Stopford<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Stadion<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Brian Bell<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, FusionAuth<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ed Brafman<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Director of Digital Products, Chelsea FC<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Andrew Hatfield<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Director, Product and Corporate Marketing, FusionAuth<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ralph Rivera<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Managing Director, Playmaker Ventures Group and Senior Advisor, Euroleague<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Forum<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__panel es-filter-tp__investment es-filterable\"\n    data-search=\"capital play: scale, strategy and the future of sports investment brought to you by deloitte business &amp; leadership stage 15:15 15:45 jasmine robinson managing partner, monarch collective amanda staveley chief executive officer, pcp capital partners alkit patel chief business officer, global sports group tim bridge lead partner, deloitte business &amp; leadership stage panel investment\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-21\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/05\/Deloitte_Logo-e1748967033468.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">15:15 &#8211; 15:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Capital Play: Scale, Strategy and the Future of Sports Investment<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by Deloitte<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jasmine-robinson\/\" class=\"agenda-speaker__name-link\">Jasmine Robinson<\/a>\n                            <span class=\"agenda-speaker__company\">Managing Partner, Monarch Collective<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/amanda-staveley\/\" class=\"agenda-speaker__name-link\">Amanda Staveley<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, PCP Capital Partners<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alkit-patel\/\" class=\"agenda-speaker__name-link\">Alkit Patel<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Business Officer, Global Sports Group<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Tim Bridge<\/a>\n                            <span class=\"agenda-speaker__company\">Lead Partner, Deloitte<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-21\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/05\/Deloitte_Logo-e1748967033468.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">15:15 &#8211; 15:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Capital Play: Scale, Strategy and the Future of Sports Investment<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by Deloitte<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"56\" data-aria-level=\"1\"><span data-contrast=\"auto\">How leading investors are assessing the current state of the sports industry from valuations and deal flow to emerging opportunities across leagues,\u00a0teams\u00a0and adjacent assets.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"57\" data-aria-level=\"1\"><span data-contrast=\"auto\">Inside the investment lifecycle: from successful entries and value creation strategies to high profile exits, and what defines a winning play in today\u2019s market.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"58\" data-aria-level=\"1\"><span data-contrast=\"auto\">The evolution of sport as an asset class, with perspectives on consolidation, multi club and multi league strategies, and how investors are navigating risk, scale and\u00a0long term\u00a0growth.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"58\" data-aria-level=\"1\"><span class=\"TextRun SCXW82229792 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW82229792 BCX8\">What\u00a0<\/span><span class=\"NormalTextRun SCXW82229792 BCX8\">you\u2019ll<\/span><span class=\"NormalTextRun SCXW82229792 BCX8\">\u00a0learn:\u00a0<\/span><\/span><span class=\"TextRun SCXW82229792 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82229792 BCX8\">Where the operators holding the purse strings think the smart money should be spent<\/span><\/span><span class=\"EOP Selected SCXW82229792 BCX8\" data-ccp-props=\"{&quot;335559739&quot;:40}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jasmine Robinson<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Managing Partner, Monarch Collective<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Amanda Staveley<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, PCP Capital Partners<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alkit Patel<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Business Officer, Global Sports Group<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tim Bridge<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Lead Partner, Deloitte<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__presentation es-filter-toe__in-conversation-with es-filter-tp__media-and-broadcast es-filterable\"\n    data-search=\"imagineering principles: disney licensing difference how to build a creative and cutting-edge licensing strategy, or be a better license marketing &amp; creative stage 15:15 15:45 claire terry senior vice president emea, disney consumer products tom scott founder, trippant marketing &amp; creative stage presentation in conversation with media and broadcast\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-22\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">15:15 &#8211; 15:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Imagineering Principles: Disney Licensing Difference<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to build a creative and cutting-edge licensing strategy, or be a better license<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/claire-terry\/\" class=\"agenda-speaker__name-link\">Claire Terry<\/a>\n                            <span class=\"agenda-speaker__company\">Senior Vice President EMEA, Disney Consumer Products<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Tom Scott<\/a>\n                            <span class=\"agenda-speaker__company\">Founder, Trippant<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-22\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">15:15 &#8211; 15:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Imagineering Principles: Disney Licensing Difference<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to build a creative and cutting-edge licensing strategy, or be a better license<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p>Building\u00a0brand relevancy through licensing:<\/p>\n<ul>\n<li>How Disney combines storytelling and partnerships to connect with audiences and drive relevancy<\/li>\n<li>From Selfridges and Primavera Sound to sport, food and experiential retail, how Disney takes its brands into unexpected territories and reaches new audiences<\/li>\n<li>Combining brand principles with creative freedom to influence globally<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Claire Terry<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Vice President EMEA, Disney Consumer Products<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tom Scott<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder, Trippant<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Media and broadcast<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__in-conversation-with es-filter-tp__international-strategy es-filterable\"\n    data-search=\"golazzo: how serie a&#039;s glittering past is helping shape its innovative future how a major european football league is thinking about and applying new, cutting-edge ideas tech &amp; innovation stage 15:15 15:45 michele ciccarese commercial and marketing director, lega serie a christian vieri serie a legend alex rasmussen chief revenue officer, como 1907 tech &amp; innovation stage in conversation with international strategy\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-23\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/SerieA_RGB-2-e1786436922110.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">15:15 &#8211; 15:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Golazzo: How Serie A&#039;s glittering past is helping shape its innovative future<\/h4>\n                                                    <p class=\"agenda-card__desc\">How a major European football league is thinking about and applying new, cutting-edge ideas<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/michele-ciccarese-2\/\" class=\"agenda-speaker__name-link\">Michele Ciccarese<\/a>\n                            <span class=\"agenda-speaker__company\">Commercial and Marketing Director, Lega Serie A<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/christian-vieri\/\" class=\"agenda-speaker__name-link\">Christian Vieri<\/a>\n                            <span class=\"agenda-speaker__company\">Serie A Legend<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alex-rasmussen\/\" class=\"agenda-speaker__name-link\">Alex Rasmussen<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Revenue Officer, Como 1907<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-23\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/SerieA_RGB-2-e1786436922110.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">15:15 &#8211; 15:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Golazzo: How Serie A&#039;s glittering past is helping shape its innovative future<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How a major European football league is thinking about and applying new, cutting-edge ideas<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"62\" data-aria-level=\"1\"><span data-contrast=\"auto\">Exploring a league-wide culture of innovation, from broadcast to internationalization.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"63\" data-aria-level=\"1\"><span data-contrast=\"auto\">Embracing change and how to enhance a\u00a0cutting edge\u00a0league product.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"64\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to bring along clubs,\u00a0partners\u00a0and players on the league\u2019s growth journey.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Brought to you by Serie A<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Michele Ciccarese<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Commercial and Marketing Director, Lega Serie A<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Christian Vieri<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Serie A Legend<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alex Rasmussen<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Revenue Officer, Como 1907<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__presentation es-filter-toe__panel es-filter-tp__technology es-filterable\"\n    data-search=\"50 million reasons: the expert guide to using ai the right way which \u2018secret\u2019 ai models are hiding in plain sight, and how to take advantage in ways others aren\u2019t  business &amp; leadership stage 16:00 16:30 michael bateman chief executive officer, zenzero michael jabbour ai innovation officer, microsoft barry mcneill chief executive officer, bloom sports partners alexandra willis chief digital officer, the fa business &amp; leadership stage presentation panel technology\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-24\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Zenzero-Orange-logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:00 &#8211; 16:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">50 Million Reasons: The Expert Guide to Using AI the Right Way<\/h4>\n                                                    <p class=\"agenda-card__desc\">Which \u2018secret\u2019 AI models are hiding in plain sight, and how to take advantage in ways others aren\u2019t <\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/michael-bateman\/\" class=\"agenda-speaker__name-link\">Michael Bateman<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Zenzero<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/michael-jabbour\/\" class=\"agenda-speaker__name-link\">Michael Jabbour<\/a>\n                            <span class=\"agenda-speaker__company\">AI Innovation Officer, Microsoft<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/barry-mcneill\/\" class=\"agenda-speaker__name-link\">Barry McNeill<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Bloom Sports Partners<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alexandra-willis\/\" class=\"agenda-speaker__name-link\">Alexandra Willis<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Digital Officer, The FA<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-24\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Zenzero-Orange-logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:00 &#8211; 16:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">50 Million Reasons: The Expert Guide to Using AI the Right Way<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Which \u2018secret\u2019 AI models are hiding in plain sight, and how to take advantage in ways others aren\u2019t <\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Why the most valuable data in your organisation may be the data you&#8217;re using least.<\/li>\n<li>A future where AI compresses months of work into days and changes how organisations make critical decisions.<\/li>\n<li>When intelligent systems move faster than people, what happens to governance, accountability and trust?<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Michael Bateman<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Zenzero<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Michael Jabbour<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">AI Innovation Officer, Microsoft<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Barry McNeill<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Bloom Sports Partners<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alexandra Willis<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Digital Officer, The FA<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__presentation es-filter-tp__marketing es-filterable\"\n    data-search=\"brick by brick: building new audiences through passions, creativity &amp; partnerships how to build and nurture a culture of innovation into your organisation marketing &amp; creative stage 16:00 16:30 julia goldin chief product &amp; marketing officer, the lego group marketing &amp; creative stage presentation marketing\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-25\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:00 &#8211; 16:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Brick by Brick: Building New Audiences Through Passions, Creativity &amp; Partnerships<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to build and nurture a culture of innovation into your organisation<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/julia-goldin\/\" class=\"agenda-speaker__name-link\">Julia Goldin<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Product &amp; Marketing Officer, The Lego Group<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-25\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:00 &#8211; 16:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Brick by Brick: Building New Audiences Through Passions, Creativity &amp; Partnerships<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to build and nurture a culture of innovation into your organisation<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"68\" data-aria-level=\"1\"><span data-contrast=\"auto\">How the LEGO Group combines creativity, innovation and the power of play to engage audiences beyond traditional toy categories<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"68\" data-aria-level=\"1\"><span data-contrast=\"auto\">From F1 to FIFA, to collaborations with the world\u2019s most influential entertainment brands, how LEGO creates culturally relevant partnerships and transforms fandom into participation<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"68\" data-aria-level=\"1\"><span data-contrast=\"auto\">A behind-the-scenes look at the creative mindset and culture fuelling innovation across one of the world\u2019s most loved brands<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Julia Goldin<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Product &amp; Marketing Officer, The Lego Group<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Marketing<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__in-conversation-with es-filterable\"\n    data-search=\"breaking the ice: inside the nhl and nhlpa&#039;s international powerplay how a us major league is thinking about and delivering its international strategy tech &amp; innovation stage 16:00 16:30 rob zepp chief international officer, nhlpa keith wachtel president, nhl business tech &amp; innovation stage in conversation with\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-26\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/hnl_nhlpa-4-scaled-e1790160148381.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:00 &#8211; 16:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Breaking the Ice: Inside the NHL and NHLPA&#039;s International Powerplay<\/h4>\n                                                    <p class=\"agenda-card__desc\">How a US major league is thinking about and delivering its international strategy<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/rob-zepp\/\" class=\"agenda-speaker__name-link\">Rob Zepp<\/a>\n                            <span class=\"agenda-speaker__company\">Chief International Officer, NHLPA<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/keith-wachtel\/\" class=\"agenda-speaker__name-link\">Keith Wachtel<\/a>\n                            <span class=\"agenda-speaker__company\">President, NHL Business<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-26\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/hnl_nhlpa-4-scaled-e1790160148381.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:00 &#8211; 16:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Breaking the Ice: Inside the NHL and NHLPA&#039;s International Powerplay<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How a US major league is thinking about and delivering its international strategy<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">How a joined-up approach is taking the league and its players to the world<\/span><\/li>\n<li><span data-teams=\"true\">From existing hockey culture to hometown heroes &#8211; the strategic importance of ice hockey\u2019s deep European roots<\/span><\/li>\n<li><span data-teams=\"true\">Taking an innovative approach to international market growth<\/span><\/li>\n<\/ul>\n<p><span data-teams=\"true\">Brought to you by NHL and the NHLPA<\/span><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Rob Zepp<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief International Officer, NHLPA<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Keith Wachtel<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, NHL Business<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filterable\"\n    data-search=\"the great debate: is sports\u2019 model broken or better than ever? business &amp; leadership stage 16:30 17:00 felix starck chief executive officer, baller league kathy carter managing partner, platino consortium business &amp; leadership stage\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-27\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:30 &#8211; 17:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Great Debate: Is Sports\u2019 Model Broken or Better than Ever?<\/h4>\n                                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Felix Starck<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Baller League<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/kathy-carter\/\" class=\"agenda-speaker__name-link\">Kathy Carter<\/a>\n                            <span class=\"agenda-speaker__company\">Managing Partner, Platino Consortium<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-27\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:30 &#8211; 17:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Great Debate: Is Sports\u2019 Model Broken or Better than Ever?<\/h4>\n                                                    <div class=\"agenda-modal-new__desc\"><ul>\n<li>A presidential-style debate sees two industry leaders opine on sports\u2019 biggest topics<\/li>\n<li>From rights valuations to the closing gap between sports and entertainment: what\u2019s working and what needs work?<\/li>\n<li>Listen in to the solutions, answers and ideas brought, and weigh into the discussion<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Felix Starck<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Baller League<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Kathy Carter<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Managing Partner, Platino Consortium<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__in-conversation-with es-filter-tp__marketing es-filterable\"\n    data-search=\"entrepreneurship in sports and entertainment: pairing the right concepts with access, commerce and capital how creative ip can be harnessed, honed and scaled for viewers and investors marketing &amp; creative stage 16:30 17:00 jamie cunningham founder &amp; executive director, 1tw nikhil bahel managing partner, elysian park ventures marketing &amp; creative stage in conversation with marketing\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-07-28\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/E1H-01.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:30 &#8211; 17:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Entrepreneurship in sports and entertainment: pairing the right concepts with access, commerce and capital<\/h4>\n                                                    <p class=\"agenda-card__desc\">How creative IP can be harnessed, honed and scaled for viewers and investors<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jamie-cunningham\/\" class=\"agenda-speaker__name-link\">Jamie Cunningham<\/a>\n                            <span class=\"agenda-speaker__company\">Founder &amp; Executive Director, 1TW<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/nikhil-bahel\/\" class=\"agenda-speaker__name-link\">Nikhil Bahel<\/a>\n                            <span class=\"agenda-speaker__company\">Managing Partner, Elysian Park Ventures<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-28\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/E1H-01.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:30 &#8211; 17:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Entrepreneurship in sports and entertainment: pairing the right concepts with access, commerce and capital<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How creative IP can be harnessed, honed and scaled for viewers and investors<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"71\" data-aria-level=\"1\"><span data-contrast=\"auto\">From live events to content and media, how to scale something new and different.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"71\" data-aria-level=\"1\"><span data-contrast=\"auto\">Building and shaping IP to meet the demands of modern consumers.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"71\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to shape your creative ideas to become attractive to investors.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jamie Cunningham<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder &amp; Executive Director, 1TW<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Nikhil Bahel<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Managing Partner, Elysian Park Ventures<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Marketing<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--12 card-wrapper es-filter-wo__leaders-after-dark es-filter-toe__networking-experience es-filterable\"\n    data-search=\"leaders after dark brought to you by legends, sportfive, arc 17:00 21:30 leaders after dark networking experience\">\n    <div class=\"card agenda-card agenda-card--featured agenda-card--full\"\n        data-modal-id=\"eventAgendaModal2026-10-07-29\">\n\n                    <!-- Featured (half \/ full) card layout \u2014 HLW-style split -->\n            <div class=\"agenda-card__content\">\n                <div class=\"agenda-card__featured-inner\">\n                    <div class=\"agenda-card__featured-header\">\n                        <div class=\"agenda-card__featured-top\">\n                                                            <div class=\"agenda-card__whats-on-pills\">\n                                                                            <span class=\"agenda-theme-badge\"\n                                                                                            style=\" --agenda-badge-border: #241f54;\"\n                                            >Leaders After Dark<\/span>\n                                                                                                        <\/div>\n                                                                                <\/div>\n                                                    <div class=\"agenda-card__time\">17:00 &#8211; 21:30<\/div>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-body\">\n                                                    <h3 class=\"agenda-card__featured-title\">Leaders After Dark<\/h3>\n                                                                            <p class=\"agenda-card__featured-desc\">Brought to you by Legends, Sportfive, ARC<\/p>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-footer\">\n                                                                            <a href=\"#eventAgendaModal2026-10-07-29\" class=\"agenda-card__featured-link\">See more info<\/a>\n                                            <\/div>\n                <\/div>\n            <\/div>\n\n                            <div class=\"agenda-card__image-wrap\">\n                    <div class=\"agenda-card__image\"\n                        style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/SW2_3921_MNzwCBtF-scaled-1-1024x683.jpg');\"\n                        role=\"img\"\n                        aria-label=\"Leaders After Dark\">\n                    <\/div>\n                <\/div>\n            \n            <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-07-29\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">17:00 &#8211; 21:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Leaders After Dark<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by Legends, Sportfive, ARC<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"74\" data-aria-level=\"1\"><span data-contrast=\"auto\">The evening of celebration,\u00a0networking\u00a0and connection across Stamford Bridge at the end of day 1 of the Summit.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"75\" data-aria-level=\"1\"><span data-contrast=\"auto\">Drinks in the village, from 17.00, followed by drinks, food and entertainment at the House of Legends and The Dugout.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Networking Experience<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n                <\/div>\n                                            <div class=\"es--separator es-date-border-separator\">\n                    <div class=\"es-label es-label--xxlg\">Thursday 8 October 2026<\/div>\n                    <div class=\"border\"><\/div>\n                <\/div>\n                <div class=\"col-parent cards cards--w-gutter col-parent--inline-lg cards--agenda-item\">\n                    <!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__panel es-filter-tp__leadership es-filter-tp__international-strategy es-filterable\"\n    data-search=\"unpacking the inbox: what\u2019s on the desk of a global ceo? where the top minds across global sport are looking now and for the next twenty years business &amp; leadership stage 9:30 10:00 paraag marathe chairman, leeds united football club cindy parlow cone president, us soccer jon oram partner and head of sports, davis polk llp business &amp; leadership stage panel leadership international strategy\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-0\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">9:30 &#8211; 10:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Unpacking the Inbox: What\u2019s on the Desk of a Global CEO?<\/h4>\n                                                    <p class=\"agenda-card__desc\">Where the top minds across global sport are looking now and for the next twenty years<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/paraag-marathe\/\" class=\"agenda-speaker__name-link\">Paraag Marathe<\/a>\n                            <span class=\"agenda-speaker__company\">Chairman, Leeds United Football Club<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/cindy-parlow-cone-2\/\" class=\"agenda-speaker__name-link\">Cindy Parlow Cone<\/a>\n                            <span class=\"agenda-speaker__company\">President, US Soccer<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jon-oram\/\" class=\"agenda-speaker__name-link\">Jon Oram<\/a>\n                            <span class=\"agenda-speaker__company\">Partner and Head of Sports, Davis Polk LLP<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-0\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">9:30 &#8211; 10:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Unpacking the Inbox: What\u2019s on the Desk of a Global CEO?<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Where the top minds across global sport are looking now and for the next twenty years<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"79\" data-aria-level=\"1\"><span data-contrast=\"auto\">Listen in as three sporting CEOs from across the world share common challenges, trends and predictions.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"80\" data-aria-level=\"1\"><span data-contrast=\"auto\">Where the big bets, and the big shorts, are being placed by\u00a0the decision\u00a0makers running the industry.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"81\" data-aria-level=\"1\"><span data-contrast=\"auto\">Behind the headlines: what they really think about the big issues, from AI to international dealmaking.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Paraag Marathe<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chairman, Leeds United Football Club<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Cindy Parlow Cone<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, US Soccer<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jon Oram<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Partner and Head of Sports, Davis Polk LLP<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Leadership<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__in-conversation-with es-filter-tp__investment es-filter-tp__fanbases es-filterable\"\n    data-search=\"from startups to stamford bridge: alexis ohanian on innovation, investment &amp; fandom how and where the sports industry can yet capitalise on innovation to succeed marketing &amp; creative stage 09:30 10:00 alexis ohanian owner, chelsea fc women; co-founder, reddit marketing &amp; creative stage in conversation with investment fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-1\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">09:30 &#8211; 10:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">From Startups to Stamford Bridge: Alexis Ohanian on Innovation, Investment &amp; Fandom<\/h4>\n                                                    <p class=\"agenda-card__desc\">How and where the sports industry can yet capitalise on innovation to succeed<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alexis-ohanian\/\" class=\"agenda-speaker__name-link\">Alexis Ohanian<\/a>\n                            <span class=\"agenda-speaker__company\">Owner, Chelsea FC Women; Co-Founder, Reddit<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-1\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">09:30 &#8211; 10:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">From Startups to Stamford Bridge: Alexis Ohanian on Innovation, Investment &amp; Fandom<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How and where the sports industry can yet capitalise on innovation to succeed<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Reddit Co-Founder Alexis Ohanian explores how entrepreneurial thinking can help\u202festablished\u202finstitutions innovate faster and remain relevant to changing consumer\u202fbehaviours<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">From investment to engagement, lessons on authenticity and creating meaningful connections with younger and different fans in an increasingly fragmented media landscape<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"21\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Why community is becoming sport\u2019s most\u202fvaluable asset, and what clubs can learn from the platforms, creators and digital-native brands that have mastered audience-building at scale<\/span><span data-contrast=\"auto\">\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alexis Ohanian<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Owner, Chelsea FC Women; Co-Founder, Reddit<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__international-strategy es-filter-tp__fanbases es-filter-tp__leadership es-filterable\"\n    data-search=\"the legacy game: what comes after the world cup? how to make the most of in-country mega events, and how the thinking\u2019s changed  business &amp; leadership stage 10:00 10:30 don garber commissioner, major league soccer todd kline president, commercial, chelsea fc business &amp; leadership stage in conversation with international strategy fanbases leadership\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-2\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:00 &#8211; 10:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Legacy Game: What Comes After the World Cup?<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to make the most of in-country mega events, and how the thinking\u2019s changed <\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/don-garber-4\/\" class=\"agenda-speaker__name-link\">Don Garber<\/a>\n                            <span class=\"agenda-speaker__company\">Commissioner, Major League Soccer<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/todd-kline\/\" class=\"agenda-speaker__name-link\">Todd Kline<\/a>\n                            <span class=\"agenda-speaker__company\">President, Commercial, Chelsea FC<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-2\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:00 &#8211; 10:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Legacy Game: What Comes After the World Cup?<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to make the most of in-country mega events, and how the thinking\u2019s changed <\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>An exclusive chance to eavesdrop on the post-World Cup war room, as MLS Commissioner Don Garber discusses league and legacy ambitions<\/li>\n<li>The next step for soccer in the States: 2027\u2019s schedule shift, how the media mechanics have evolved, and the role of ownership\u00a0expertise\u00a0from outside the MLS \u2013 and outside of soccer<\/li>\n<li>MLS from 1994 to today: the role of innovation,\u00a0investment\u00a0and long-term vision in creating enduring sporting empires<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Don Garber<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Commissioner, Major League Soccer<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Todd Kline<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, Commercial, Chelsea FC<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Leadership<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__presentation es-filter-tp__digital-content es-filterable\"\n    data-search=\"creating olympic magic: the art of gold standard storytelling new tactics for storytelling and building compelling, authentic content around athletes marketing &amp; creative stage 10:00 10:30 molly solomon executive producer &amp; president, nbc olympics &amp; paralympics production richard ayers founder, rematch marketing &amp; creative stage presentation digital content\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-3\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:00 &#8211; 10:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Creating Olympic Magic: The Art of Gold Standard Storytelling<\/h4>\n                                                    <p class=\"agenda-card__desc\">New tactics for storytelling and building compelling, authentic content around athletes<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/molly-solomon\/\" class=\"agenda-speaker__name-link\">Molly Solomon<\/a>\n                            <span class=\"agenda-speaker__company\">Executive Producer &amp; President, NBC Olympics &amp; Paralympics Production<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Richard Ayers<\/a>\n                            <span class=\"agenda-speaker__company\">Founder, Rematch<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-3\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:00 &#8211; 10:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Creating Olympic Magic: The Art of Gold Standard Storytelling<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">New tactics for storytelling and building compelling, authentic content around athletes<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"85\" data-aria-level=\"1\"><span data-contrast=\"auto\">What\u00a0the next era of athlete profiling will\u00a0look\u00a0like.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"86\" data-aria-level=\"1\"><span data-contrast=\"auto\">Working cross-platform: developing content strands that travel.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"87\" data-aria-level=\"1\"><span data-contrast=\"auto\">Blending in brand partners and celebrities: driving engagement and emotion.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Molly Solomon<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Executive Producer &amp; President, NBC Olympics &amp; Paralympics Production<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Richard Ayers<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder, Rematch<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filterable\"\n    data-search=\"inside the solheim cup: driving the next chapter of golf\u2019s growth brought to you by img tech &amp; innovation stage 10:00 10:30 jill lederer vice president, golf, img andre le masurier senior director, global head of brand &amp; creative, skyscanner sally wood senior vice president, head of golf content, img tech &amp; innovation stage\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-4\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/IMG-Secondary-Logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:00 &#8211; 10:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Inside the Solheim Cup: Driving the Next Chapter of Golf\u2019s Growth<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by IMG<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jill-lederer\/\" class=\"agenda-speaker__name-link\">Jill Lederer<\/a>\n                            <span class=\"agenda-speaker__company\">Vice President, Golf, IMG<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/andre-la-masurier\/\" class=\"agenda-speaker__name-link\">Andre Le Masurier<\/a>\n                            <span class=\"agenda-speaker__company\">Senior Director, Global Head of Brand &amp; Creative, Skyscanner<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/sally-wood\/\" class=\"agenda-speaker__name-link\">Sally Wood<\/a>\n                            <span class=\"agenda-speaker__company\">Senior Vice President, Head of Golf Content, IMG<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-4\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/IMG-Secondary-Logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:00 &#8211; 10:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Inside the Solheim Cup: Driving the Next Chapter of Golf\u2019s Growth<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by IMG<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>What it takes to grow one of the standout events in women\u2019s golf \u2013 event delivery, commercial strategy and fan engagement<\/li>\n<li>Unlocking commercial and brand partnership opportunities, through world-class production and joined-up thinking<\/li>\n<li>Working with brand partners to engage audiences and deepen collaborative relationships<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jill Lederer<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Vice President, Golf, IMG<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Andre Le Masurier<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Director, Global Head of Brand &amp; Creative, Skyscanner<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Sally Wood<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Vice President, Head of Golf Content, IMG<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--8 card-wrapper es-filter-wo__culture-and-impact-forum es-filter-toe__forum es-filterable\"\n    data-search=\"the culture &amp; impact forum click for the agenda 10:00 12:30 sharlene john head of dei, talent, onboarding and employer branding, selfridges ashley fosberg chief impact and fan engagement officer, seattle sounders fc and seattle reign fc jo major level equals liam parmenter level equals culture and impact forum forum\">\n    <div class=\"card agenda-card agenda-card--featured agenda-card--half\"\n        data-modal-id=\"eventAgendaModal2026-10-08-5\">\n\n                    <!-- Featured (half \/ full) card layout \u2014 HLW-style split -->\n            <div class=\"agenda-card__content\">\n                <div class=\"agenda-card__featured-inner\">\n                    <div class=\"agenda-card__featured-header\">\n                        <div class=\"agenda-card__featured-top\">\n                                                            <div class=\"agenda-card__whats-on-pills\">\n                                                                            <span class=\"agenda-theme-badge\"\n                                                                                            style=\" --agenda-badge-border: #241f54;\"\n                                            >Culture and Impact Forum<\/span>\n                                                                                                        <\/div>\n                                                                                <\/div>\n                                                    <div class=\"agenda-card__time\">10:00 &#8211; 12:30<\/div>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-body\">\n                                                    <h3 class=\"agenda-card__featured-title\">The Culture &amp; Impact Forum<\/h3>\n                                                                            <p class=\"agenda-card__featured-desc\">Click for the agenda<\/p>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-footer\">\n                                                    <div class=\"agenda-speakers\">\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/sharlene-john\/\" class=\"agenda-speaker__name-link\">Sharlene John<\/a>\n                                        <span class=\"agenda-speaker__company\">Head Of DEI, Talent, Onboarding and Employer Branding, Selfridges<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/ashley-fosberg\/\" class=\"agenda-speaker__name-link\">Ashley Fosberg<\/a>\n                                        <span class=\"agenda-speaker__company\">Chief Impact and Fan Engagement Officer, Seattle Sounders FC and Seattle Reign FC<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"#\" class=\"agenda-speaker__name-link\">Jo Major<\/a>\n                                        <span class=\"agenda-speaker__company\">Level Equals<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"#\" class=\"agenda-speaker__name-link\">Liam Parmenter<\/a>\n                                        <span class=\"agenda-speaker__company\">Level Equals<\/span>\n                                    <\/div>\n                                                            <\/div>\n                                                                            <a href=\"#eventAgendaModal2026-10-08-5\" class=\"agenda-card__featured-link\">See more info<\/a>\n                                            <\/div>\n                <\/div>\n            <\/div>\n\n                            <div class=\"agenda-card__image-wrap\">\n                    <div class=\"agenda-card__image\"\n                        style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/J2M_6836_MQKsTiHD-2-scaled-1-1024x681.jpg');\"\n                        role=\"img\"\n                        aria-label=\"The Culture &amp; Impact Forum\">\n                    <\/div>\n                <\/div>\n            \n            <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-5\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:00 &#8211; 12:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Culture &amp; Impact Forum<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Click for the agenda<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p>To register your interest in attending this forum, please<strong> <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/culture-forum-sign-up\/\">fill out the form here<\/a><\/strong>.<\/p>\n<p><span data-contrast=\"auto\">For years, progress has often been driven by specialist teams, EDI\u00a0leads\u00a0and influential leaders. But as\u00a0organisations\u00a0face increasing complexity, workforce change, technological disruption and greater scrutiny, a new opportunity is\u00a0emerging.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">How do you move from individual energy and advocacy to\u00a0organisation-wide accountability and impact, to unlock true commercial benefits and momentum?<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">10.00 \u2013 10.10 &#8211; <\/span><b><span data-contrast=\"auto\">Welcome<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">10.10 \u2013 10.40<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"none\">From Silos to Success: Setting the Strategy &amp; Driving Organisational Impact<\/span><\/b><span data-contrast=\"none\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Embedding cultural change and impact into strategy, governance and commercial decision-making.<\/span> <span data-contrast=\"none\">Culture and impact no longer sits solely within HR, People or EDI functions. The most effective organisations are gaining a commercial advantage by embedding impact across leadership, business priorities and each and every team.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"37\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">How leaders create shared ownership across an organisation<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"37\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Embedding culture into strategy and decision-making<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"37\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Building strategy and operational excellence that outlasts individual champions<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Sharlene John , Head Of DEI, Talent, Onboarding and Employer Branding, Selfridges<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Moderator: Shona Crooks, Head of DEI, Management Futures<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">10.40-11.10 &#8211; <\/span><b><span data-contrast=\"auto\">Facilitated roundtable discussion<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">11.10 \u2013 11.30 &#8211; <\/span><b><span data-contrast=\"auto\">Networking break<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">11.30 \u2013 12.00<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"none\">Building Cultural Currency: How Global Sports Businesses are Driving Relevancy and Fandom<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"none\">Through short presentations and discussion, this session will explore how organisations across different sectors and markets are creating commercial momentum<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">How cultural inclusivity can drive fandom<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\">Successful global stories on cultural leadership and storytelling<\/span><span data-ccp-props=\"{&quot;134233279&quot;:false,&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"13\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\">Reframing the narrative and driving impact<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">Ashley Fosberg, Chief Impact and Fan Engagement Officer, Seattle Sounders FC and Seattle Reign FC<\/span><br \/>\n<span data-contrast=\"none\">Moderator:\u00a0 Amar Singh, Senior Vice-President, Content &amp; Creative, MKTG<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p>12:00 &#8211; 12:30<br \/>\n<strong>Why Inclusion Is a Commercial Conversation: 10 Ways to Influence Decisions, Investment and Action<\/strong><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">Jo Major, Level Equals<br \/>\nLiam Parmenter, Level Equals<\/span><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Sharlene John<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Head Of DEI, Talent, Onboarding and Employer Branding, Selfridges<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ashley Fosberg<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Impact and Fan Engagement Officer, Seattle Sounders FC and Seattle Reign FC<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jo Major<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Level Equals<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Liam Parmenter<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Level Equals<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Forum<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__showcase es-filterable\"\n    data-search=\"piing \u2013 games for crowds discover how piing turns event downtime into high-energy, interactive experiences that get crowds involved business &amp; leadership stage 10:35 10:45 business &amp; leadership stage showcase\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-6\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/piingGamesForCrowdsLargeBaseGrey.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:35 &#8211; 10:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Piing \u2013 Games for Crowds<\/h4>\n                                                    <p class=\"agenda-card__desc\">Discover how Piing turns event downtime into high-energy, interactive experiences that get crowds involved<\/p>\n                            <\/div>\n\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-6\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/piingGamesForCrowdsLargeBaseGrey.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:35 &#8211; 10:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Piing \u2013 Games for Crowds<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Discover how Piing turns event downtime into high-energy, interactive experiences that get crowds involved<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Discover how Piing turns event downtime into high-energy, interactive experiences that get crowds involved &#8211; helping brands and rightsholders create more engaging fan experiences.<\/li>\n<li>Get ready to play along yourself and get an exclusive peek of Piing&#8217;s brand new stadium-sized game.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Showcase<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__fanbases es-filter-tp__leadership es-filter-tp__international-strategy es-filterable\"\n    data-search=\"across the atlantic: jessica berman and nikki doucet in conversation how to build, scale and execute around rapid-growth sporting properties in an unpredictable market business &amp; leadership stage 10:45 11:15 jessica berman commissioner, nwsl nikki doucet chief executive officer, wsl sally bolton former chief executive officer, all england lawn tennis club business &amp; leadership stage in conversation with fanbases leadership international strategy\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-7\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:45 &#8211; 11:15<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Across the Atlantic: Jessica Berman and Nikki Doucet in Conversation<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to build, scale and execute around rapid-growth sporting properties in an unpredictable market<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jessica-berman\/\" class=\"agenda-speaker__name-link\">Jessica Berman<\/a>\n                            <span class=\"agenda-speaker__company\">Commissioner, NWSL<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/nikki-doucet-2\/\" class=\"agenda-speaker__name-link\">Nikki Doucet<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, WSL<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/sally-bolton-2\/\" class=\"agenda-speaker__name-link\">Sally Bolton<\/a>\n                            <span class=\"agenda-speaker__company\">Former Chief Executive Officer, All England Lawn Tennis Club<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-7\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:45 &#8211; 11:15<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Across the Atlantic: Jessica Berman and Nikki Doucet in Conversation<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to build, scale and execute around rapid-growth sporting properties in an unpredictable market<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"95\" data-aria-level=\"1\"><span data-contrast=\"auto\">A landmark, first-ever joint conversation between NWSL Commissioner Jessica Berman and WSL CEO Nikki Doucet, bringing together the leaders of the world\u2019s two most influential women\u2019s football leagues.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"96\" data-aria-level=\"1\"><span data-contrast=\"auto\">The priorities shaping each league\u2019s next chapter, from NWSL expansion and infrastructure investment to the WSL\u2019s rebrand and new era of independent, commercially focused governance.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"97\" data-aria-level=\"1\"><span data-contrast=\"auto\">How two distinct models are driving growth at scale, and the shared ambition to build the most competitive,\u00a0investable\u00a0and globally relevant leagues in women\u2019s football.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jessica Berman<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Commissioner, NWSL<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Nikki Doucet<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, WSL<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Sally Bolton<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Former Chief Executive Officer, All England Lawn Tennis Club<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Leadership<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__panel es-filter-tp__digital-content es-filterable\"\n    data-search=\"how to make celebrity cameos work for you how to maximise your time with celebrity or athlete endorsers marketing &amp; creative stage 10:45 11:15 dave benett entertainment correspondent, getty images amanda wight former director of international marketing and celebrity management, united states tennis association stephanie rogers chief marketing officer, san francisco 49ers marketing &amp; creative stage panel digital content\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-8\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:45 &#8211; 11:15<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">How To Make Celebrity Cameos Work For You<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to maximise your time with celebrity or athlete endorsers<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/dave-benett\/\" class=\"agenda-speaker__name-link\">Dave Benett<\/a>\n                            <span class=\"agenda-speaker__company\">Entertainment Correspondent, Getty Images<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/amanda-wight\/\" class=\"agenda-speaker__name-link\">Amanda Wight<\/a>\n                            <span class=\"agenda-speaker__company\">Former Director of International Marketing and Celebrity Management, United States Tennis Association<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/stephanie-rogers\/\" class=\"agenda-speaker__name-link\">Stephanie Rogers<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Marketing Officer, San Francisco 49ers<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-8\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:45 &#8211; 11:15<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">How To Make Celebrity Cameos Work For You<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to maximise your time with celebrity or athlete endorsers<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"98\" data-aria-level=\"1\"><span data-contrast=\"auto\">On-location\u00a0and in\u00a0content: how celebrities can help build cultural relevance and crossover appeal.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"99\" data-aria-level=\"1\"><span data-contrast=\"auto\">Creating content and building storylines around famous faces.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"100\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fashion,\u00a0music\u00a0and entertainment tie-ins, using star power to draw in brands and audiences.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Dave Benett<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Entertainment Correspondent, Getty Images<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Amanda Wight<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Former Director of International Marketing and Celebrity Management, United States Tennis Association<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Stephanie Rogers<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Marketing Officer, San Francisco 49ers<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__panel es-filter-tp__technology es-filter-tp__fanbases es-filterable\"\n    data-search=\"beyond the turnstile: creating the connected fan experience new tactics for how to drive fan revenue and loyalty tech &amp; innovation stage 10:45 11:15 britton stackhouse president, north america, fortress matt day senior director, digital marketing, atlanta hawks aaron duckmanton chief revenue officer, everton fc tech &amp; innovation stage panel technology fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-9\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Fortress-Final-Logos-02.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">10:45 &#8211; 11:15<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Beyond the Turnstile: Creating the Connected Fan Experience<\/h4>\n                                                    <p class=\"agenda-card__desc\">New tactics for how to drive fan revenue and loyalty<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/britton-stackhouse\/\" class=\"agenda-speaker__name-link\">Britton Stackhouse<\/a>\n                            <span class=\"agenda-speaker__company\">President, North America, Fortress<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/matt-day\/\" class=\"agenda-speaker__name-link\">Matt Day<\/a>\n                            <span class=\"agenda-speaker__company\">Senior Director, Digital Marketing, Atlanta Hawks<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/aaron-duckmanton\/\" class=\"agenda-speaker__name-link\">Aaron Duckmanton<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Revenue Officer, Everton FC<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-9\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Fortress-Final-Logos-02.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">10:45 &#8211; 11:15<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Beyond the Turnstile: Creating the Connected Fan Experience<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">New tactics for how to drive fan revenue and loyalty<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p><span data-teams=\"true\">&#8211; Creating seamless, real-time activations across the entire fan journey inside and outside the venue<br \/>\n&#8211; Harnessing data and technology to deliver more relevant, personalised fan experiences<br \/>\n&#8211; Turning every interaction into an opportunity to deepen engagement, build lasting loyalty and drive incremental revenue<\/span><\/p>\n<p><strong><i>Brought to you by Fortress<\/i><\/strong><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Britton Stackhouse<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, North America, Fortress<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Matt Day<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Director, Digital Marketing, Atlanta Hawks<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Aaron Duckmanton<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Revenue Officer, Everton FC<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filterable\"\n    data-search=\"the 50\/50 play: rewriting the brand investment playbook what compels brands to make long standing financial commitments when returns aren\u2019t instant business &amp; leadership stage 11:30 12:00 andrea brimmer chief marketing &amp; pr officer, ally financial juliet slot experienced chief commercial officer business &amp; leadership stage in conversation with\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-10\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">11:30 &#8211; 12:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The 50\/50 Play: Rewriting the Brand Investment Playbook<\/h4>\n                                                    <p class=\"agenda-card__desc\">What compels brands to make long standing financial commitments when returns aren\u2019t instant<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/andrea-brimmer\/\" class=\"agenda-speaker__name-link\">Andrea Brimmer<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Marketing &amp; PR Officer, Ally Financial<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Juliet Slot<\/a>\n                            <span class=\"agenda-speaker__company\">Experienced Chief Commercial Officer<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-10\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">11:30 &#8211; 12:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The 50\/50 Play: Rewriting the Brand Investment Playbook<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">What compels brands to make long standing financial commitments when returns aren\u2019t instant<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>A conversation with Ally Chief Marketing and PR Officer Andrea Brimmer on the brand\u2019s industry\u2011defining commitment to women\u2019s sports, including its landmark 50\/50 media investment pledge \u2013 achieved a full year ahead of schedule<\/li>\n<li>Inside the strategy behind Ally\u2019s approach: how purpose\u2011driven marketing, bold partnerships and consistent investment are helping to reshape visibility and commercial equity in women\u2019s sport<\/li>\n<li>A personal reflection on Brimmer\u2019s career journey as one of the most influential voices in sports marketing, and the leadership principles driving change across brands, leagues and audiences<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Andrea Brimmer<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Marketing &amp; PR Officer, Ally Financial<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Juliet Slot<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Experienced Chief Commercial Officer<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__presentation es-filter-tp__sponsorship es-filterable\"\n    data-search=\"who\u2019s watching women\u2019s sport: fans of the flag, or fans of the football? key research insights that will help shape your sponsorship and activation approach for the fifa women&#039;s world cup marketing &amp; creative stage 11:30 12:00 peter kent director of research services, gwi marketing &amp; creative stage presentation sponsorship\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-11\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/GWI-Logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">11:30 &#8211; 12:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Who\u2019s Watching Women\u2019s Sport: Fans of the Flag, or Fans of the Football?<\/h4>\n                                                    <p class=\"agenda-card__desc\">Key research insights that will help shape your sponsorship and activation approach for the Fifa Women&#039;s World Cup<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/peter-kent\/\" class=\"agenda-speaker__name-link\">Peter Kent<\/a>\n                            <span class=\"agenda-speaker__company\">Director of Research Services, GWI<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-11\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/GWI-Logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">11:30 &#8211; 12:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Who\u2019s Watching Women\u2019s Sport: Fans of the Flag, or Fans of the Football?<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Key research insights that will help shape your sponsorship and activation approach for the Fifa Women&#039;s World Cup<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p><span data-teams=\"true\">&#8211; What\u2019s driving patriotism in women\u2019s football ahead of the biggest Fifa Women\u2019s World Cup yet<br \/>\n&#8211; Sponsor cut-through: why and how women\u2019s football is particularly effective<br \/>\n&#8211; Where patriotism meets sponsorship attribution, and how brands should be leaning in<\/span><\/p>\n<p><span data-teams=\"true\"><strong><i>Brought to you by GWI<\/i><\/strong><br \/>\n<\/span><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Peter Kent<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Director of Research Services, GWI<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Sponsorship<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__panel es-filter-tp__fanbases es-filterable\"\n    data-search=\"the wimbledon way: refining and reframing a best-in-class premium guest experience where the premium guest experience goes next tech &amp; innovation stage 11:30 12:00 richard atkinson interim chief executive, all england lawn tennis club charlie buck chief executive officer, lyvera tech &amp; innovation stage panel fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-12\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Lyvera_Logo_RGB_.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">11:30 &#8211; 12:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Wimbledon Way: Refining and reframing a best-in-class premium guest experience<\/h4>\n                                                    <p class=\"agenda-card__desc\">Where the premium guest experience goes next<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/richard-atkinson\/\" class=\"agenda-speaker__name-link\">Richard Atkinson<\/a>\n                            <span class=\"agenda-speaker__company\">Interim Chief Executive, All England Lawn Tennis Club<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/charlie-buck-2\/\" class=\"agenda-speaker__name-link\">Charlie Buck<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Lyvera<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-12\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/Lyvera_Logo_RGB_.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">11:30 &#8211; 12:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Wimbledon Way: Refining and reframing a best-in-class premium guest experience<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Where the premium guest experience goes next<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Creating a range of tiered experiences to meet B2C and B2B needs \u2013 from ultra-premium to premium-informal<\/li>\n<li>How the All England Lawn Tennis Club, Keith Prowse and Levy are continuously enhancing the experience<\/li>\n<li>How the premium experience proposition will grow as the AELTC expands<\/li>\n<\/ul>\n<p><em>Brought to you by Lyvera<\/em><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Richard Atkinson<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Interim Chief Executive, All England Lawn Tennis Club<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Charlie Buck<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Lyvera<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__international-strategy es-filter-tp__investment es-filter-tp__venues es-filterable\"\n    data-search=\"reigniting portland: building a global epicenter for women\u2019s sports how team owners approach far reaching plans to develop and enhance the cities they operate in business &amp; leadership stage 12:30 13:00 lisa bhathal merage co-owner, portland thorns &amp; fire alex bhathal co-owner, portland thorns &amp; fire business &amp; leadership stage in conversation with international strategy investment venues\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-13\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">12:30 &#8211; 13:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Reigniting Portland: Building a Global Epicenter for Women\u2019s Sports<\/h4>\n                                                    <p class=\"agenda-card__desc\">How team owners approach far reaching plans to develop and enhance the cities they operate in<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/lisa-bhathal-merage\/\" class=\"agenda-speaker__name-link\">Lisa Bhathal Merage<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Owner, Portland Thorns &amp; Fire<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alex-bhathal\/\" class=\"agenda-speaker__name-link\">Alex Bhathal<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Owner, Portland Thorns &amp; Fire<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-13\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">12:30 &#8211; 13:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Reigniting Portland: Building a Global Epicenter for Women\u2019s Sports<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How team owners approach far reaching plans to develop and enhance the cities they operate in<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"104\" data-aria-level=\"1\"><span data-contrast=\"auto\">An exclusive conversation featuring RAJ Sports\u2019 Alex Bhathal and Lisa Bhathal Merage, the brother and sister ownership team behind the NWSL\u2019s Portland Thorns and WNBA\u2019s Portland Fire.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"105\" data-aria-level=\"1\"><span data-contrast=\"auto\">Inside the ambitions to\u00a0establish, and cement, Portland\u2019s status as a global epicenter for women\u2019s sports through investment and community engagement.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"106\" data-aria-level=\"1\"><span data-contrast=\"auto\">From the development of a first-of-its-kind facility to wider aims for the city, hear how RAJ Sports are\u00a0bringing to\u00a0life a unified vision across both franchises.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Lisa Bhathal Merage<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Owner, Portland Thorns &amp; Fire<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alex Bhathal<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Owner, Portland Thorns &amp; Fire<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >International strategy<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Venues<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__presentation es-filterable\"\n    data-search=\"global growth, local playbook: how to expand a sports business model around the world how to operate effectively working across markets, cultures and commercial structures marketing &amp; creative stage 12:30 13:00 fara leff chief operating officer, klutch sports group andrew feinberg head of global partnerships, klutch sports group marketing &amp; creative stage presentation\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-14\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Klutch_Full-GLD-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">12:30 &#8211; 13:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Global Growth, Local Playbook: How to Expand a Sports Business Model Around the World<\/h4>\n                                                    <p class=\"agenda-card__desc\">How to operate effectively working across markets, cultures and commercial structures<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/fara-leff\/\" class=\"agenda-speaker__name-link\">Fara Leff<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Operating Officer, KLUTCH Sports Group<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/andrew-feinberg\/\" class=\"agenda-speaker__name-link\">Andrew Feinberg<\/a>\n                            <span class=\"agenda-speaker__company\">Head of Global Partnerships, KLUTCH Sports Group<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-14\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Klutch_Full-GLD-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">12:30 &#8211; 13:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Global Growth, Local Playbook: How to Expand a Sports Business Model Around the World<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How to operate effectively working across markets, cultures and commercial structures<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">How to operate effectively working across markets, cultures and commercial structures<\/span><\/li>\n<li><span data-teams=\"true\">Identifying what translates and adapting to local market realities<\/span><\/li>\n<li><span data-teams=\"true\">As US sponsorship and commercial strategies evolve, what to export and what to leave at home<\/span><\/li>\n<\/ul>\n<p><span data-teams=\"true\">Brought to you by KLUTCH Sports Group<\/span><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Fara Leff<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Operating Officer, KLUTCH Sports Group<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Andrew Feinberg<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Head of Global Partnerships, KLUTCH Sports Group<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__panel es-filter-tp__fanbases es-filter-tp__digital-content es-filter-tp__technology es-filterable\"\n    data-search=\" lessons from the track: a lap around nascar&#039;s bold transformation where and how ai is being applied in a major sports league tech &amp; innovation stage 12:30 13:00 david nugent co-founder and chief executive officer, next league tim clark executive vice president and chief brand officer, nascar tech &amp; innovation stage panel fanbases digital content technology\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-15\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/next-league-logo-3.svg\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">12:30 &#8211; 13:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\"> Lessons from the track: a lap around NASCAR&#039;s bold transformation<\/h4>\n                                                    <p class=\"agenda-card__desc\">Where and how AI is being applied in a major sports league<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/dave-nugent\/\" class=\"agenda-speaker__name-link\">David Nugent<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Founder and Chief Executive Officer, Next League<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/tim-clark\/\" class=\"agenda-speaker__name-link\">Tim Clark<\/a>\n                            <span class=\"agenda-speaker__company\">Executive Vice President and Chief Brand Officer, NASCAR<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-15\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/next-league-logo-3.svg\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">12:30 &#8211; 13:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\"> Lessons from the track: a lap around NASCAR&#039;s bold transformation<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Where and how AI is being applied in a major sports league<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"110\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tweaking,\u00a0iterating\u00a0and evolving the on-track product and off-track experience.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"111\" data-aria-level=\"1\"><span data-contrast=\"auto\">How blending innovation and creativity is propelling NASCAR\u2019s brand forwards.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"112\" data-aria-level=\"1\"><span data-contrast=\"auto\">Banking on AI to enhance content creation and deepen fan relationships.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>Brought to you by Next League<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">David Nugent<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Founder and Chief Executive Officer, Next League<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tim Clark<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Executive Vice President and Chief Brand Officer, NASCAR<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__masterclasses es-filter-wo__invitation-only es-filter-toe__masterclass es-filter-tp__technology es-filter-tp__sponsorship es-filter-tp__digital-content es-filterable\"\n    data-search=\"beyond the broadcast: unlocking new revenue and fan engagement through ai-powered video brought to you by avanade and reuters imagen masterclass 13:00 14:30 tony hinkley chief technology officer, avanade tom blake commercial director, reuters imagen peter van dam chief broadcasting officer, saudi pro league masterclasses invitation only masterclass technology sponsorship digital content\">\n    <div class=\"card agenda-card masterclass-event\"\n        data-modal-id=\"eventAgendaModal2026-10-08-16\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Masterclasses<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Invitation Only<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/LW-LDN-2026-Logos-17-e1787046137898.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:00 &#8211; 14:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Beyond the Broadcast: Unlocking New Revenue and Fan Engagement Through AI-Powered Video<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by Avanade and Reuters Imagen<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Tony Hinkley<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Technology Officer, Avanade<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Tom Blake<\/a>\n                            <span class=\"agenda-speaker__company\">Commercial Director, Reuters Imagen<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Peter Van Dam<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Broadcasting Officer, Saudi Pro League<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-16\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/LW-LDN-2026-Logos-17-e1787046137898.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:00 &#8211; 14:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Beyond the Broadcast: Unlocking New Revenue and Fan Engagement Through AI-Powered Video<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by Avanade and Reuters Imagen<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"113\" data-aria-level=\"1\"><span data-contrast=\"auto\">Turn video media into revenue-generating assets through AI-powered search, personalisation and content creation.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"114\" data-aria-level=\"1\"><span data-contrast=\"auto\">Deliver greater value for sponsors and fans with smarter content discovery,\u00a0recommendations\u00a0and activation opportunities.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"115\" data-aria-level=\"1\"><span data-contrast=\"auto\">Scale content output without scaling headcount by automating workflows,\u00a0localisation\u00a0and highlight creation.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tony Hinkley<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Technology Officer, Avanade<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tom Blake<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Commercial Director, Reuters Imagen<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Peter Van Dam<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Broadcasting Officer, Saudi Pro League<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Masterclass<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Sponsorship<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__masterclasses es-filter-wo__invitation-only es-filter-toe__masterclass es-filter-tp__investment es-filterable\"\n    data-search=\"fuelling the sports economy: understanding the movement of money behind the game brought to you by ifx masterclass 13:00 14:30 steve dawson coo &amp; cfo, matchroom sports &amp; chairman of world snooker rob mitchell commercial director, afc bournemouth chris long head of partnerships, sela masterclasses invitation only masterclass investment\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-17\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Masterclasses<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\" --agenda-badge-border: #241f54;\"\n                                >Invitation Only<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/IFX-logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:00 &#8211; 14:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Fuelling the Sports Economy: Understanding the Movement of Money Behind the Game<\/h4>\n                                                    <p class=\"agenda-card__desc\">Brought to you by IFX<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Steve Dawson<\/a>\n                            <span class=\"agenda-speaker__company\">COO &amp; CFO, Matchroom Sports &amp; Chairman of World Snooker<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Rob Mitchell<\/a>\n                            <span class=\"agenda-speaker__company\">Commercial Director, AFC Bournemouth<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Chris Long<\/a>\n                            <span class=\"agenda-speaker__company\">Head of Partnerships, Sela<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-17\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/IFX-logo.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:00 &#8211; 14:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Fuelling the Sports Economy: Understanding the Movement of Money Behind the Game<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Brought to you by IFX<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Exploring the financial ecosystem that powers clubs, leagues, brands, broadcasters, and suppliers<\/li>\n<li>The operational realities of managing money across markets, currencies, and stakeholders<\/li>\n<li>How better financial infrastructure can support innovation, growth, and stronger commercial outcomes<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Steve Dawson<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">COO &amp; CFO, Matchroom Sports &amp; Chairman of World Snooker<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Rob Mitchell<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Commercial Director, AFC Bournemouth<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Chris Long<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Head of Partnerships, Sela<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Masterclass<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Investment<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filterable\"\n    data-search=\"the undervalued economy: what sport isn&#039;t measuring and what it&#039;s costing the case for a new measurement framework to capture value that flows throughout sports properties tech &amp; innovation stage 13:10 13:35 alex teasdale executive director women&#039;s rugby, england rugby kerstin lutz chief executive officer, mercury 13 tammy parlour chief executive officer, women&#039;s sport trust tech &amp; innovation stage\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-18\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:10 &#8211; 13:35<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The Undervalued Economy: What Sport Isn&#039;t Measuring And What It&#039;s Costing<\/h4>\n                                                    <p class=\"agenda-card__desc\">The case for a new measurement framework to capture value that flows throughout sports properties<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/alex-teasdale\/\" class=\"agenda-speaker__name-link\">Alex Teasdale<\/a>\n                            <span class=\"agenda-speaker__company\">Executive Director Women&#039;s Rugby, England Rugby<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/kerstin-lutz-2\/\" class=\"agenda-speaker__name-link\">Kerstin Lutz<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Mercury 13<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Tammy Parlour<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Women&#039;s Sport Trust<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-18\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:10 &#8211; 13:35<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Undervalued Economy: What Sport Isn&#039;t Measuring And What It&#039;s Costing<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">The case for a new measurement framework to capture value that flows throughout sports properties<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>The Women&#8217;s Sport Trust present exclusive proprietary research and their new report exploring &#8216;The Undervalued Economy&#8217;, examining the gap between the value women\u2019s sport creates across an organisation and the value captured by traditional commercial measures.<\/li>\n<li>Is sport is making investment decisions based on incomplete information? What changes when organisations start measuring it differently and who captures the advantage first?<\/li>\n<li>Hear the case for organisational and structural change required to effectively measure the value of women&#8217;s sport.<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alex Teasdale<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Executive Director Women&#039;s Rugby, England Rugby<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Kerstin Lutz<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Mercury 13<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tammy Parlour<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Women&#039;s Sport Trust<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filterable\"\n    data-search=\"live podcast recording: &#039;the gym session\u2019 with charlie copsey and fleur east marketing &amp; creative stage 13:15 14:00 charlie copsey co-founder, grow your movement; founder, underground fan club fleur east co-founder, grow your movement; presenter and singer tabby stoecker olympic gold medalist, skeleton marketing &amp; creative stage\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-19\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">13:15 &#8211; 14:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Live Podcast recording: &#039;The Gym Session\u2019 with Charlie Copsey and Fleur East<\/h4>\n                                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/charlie-copsey-3\/\" class=\"agenda-speaker__name-link\">Charlie Copsey<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Founder, Grow Your Movement; Founder, Underground Fan Club<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/fleur-east\/\" class=\"agenda-speaker__name-link\">Fleur East<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Founder, Grow Your Movement; Presenter and Singer<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/tabby-stoecker\/\" class=\"agenda-speaker__name-link\">Tabby Stoecker<\/a>\n                            <span class=\"agenda-speaker__company\">Olympic gold medalist, Skeleton<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-19\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">13:15 &#8211; 14:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Live Podcast recording: &#039;The Gym Session\u2019 with Charlie Copsey and Fleur East<\/h4>\n                                                    <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">Join Charlie Copsey and Fleur East, Co-Founders of Grow Your Movement, the community platform for women to learn, connect and grow, for a special recording of their podcast, &#8216;The Gym Session\u2019<\/span><\/li>\n<li><span data-teams=\"true\">They&#8217;ll be talking about their mission for the business and will be joined by a very special guest from the world of sport, discussing their own growth journey<\/span><\/li>\n<li><span data-teams=\"true\">Failures, setbacks, wins, when fear has got in the way and how to find the confidence to perform at the highest level<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Charlie Copsey<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Founder, Grow Your Movement; Founder, Underground Fan Club<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Fleur East<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Founder, Grow Your Movement; Presenter and Singer<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Tabby Stoecker<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Olympic gold medalist, Skeleton<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n            <\/div>\n<\/div>\n                <\/div>\n\n                                                            <div class=\"es--separator center-label es-filterable\">\n                            <div class=\"es-section__label es-label es-label--md\">* Lunch Break *<\/div>\n                            <div class=\"border\"><\/div>\n                        <\/div>\n                    \n                <div class=\"col-parent col-parent--inline-lg cards cards--w-gutter cards--agenda-item\">\n                    <!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--12 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__panel es-filterable\"\n    data-search=\"nba europe: a &#039;now and forever&#039; bet on global expansion who, what, and how much goes into building a new global powerhouse from the studs up business &amp; leadership stage 14:30 15:00 george aivazoglou managing director, europe and middle east, nba brandon snow operating partner, chief commercial officer, redbird capital partners hannah brown director of growth strategy, brentford fc business &amp; leadership stage panel\">\n    <div class=\"card agenda-card agenda-card--featured agenda-card--full\"\n        data-modal-id=\"eventAgendaModal2026-10-08-20\">\n\n                    <!-- Featured (half \/ full) card layout \u2014 HLW-style split -->\n            <div class=\"agenda-card__content\">\n                <div class=\"agenda-card__featured-inner\">\n                    <div class=\"agenda-card__featured-header\">\n                        <div class=\"agenda-card__featured-top\">\n                                                            <div class=\"agenda-card__whats-on-pills\">\n                                                                            <span class=\"agenda-theme-badge\"\n                                                                                            style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                            >Business &amp; Leadership Stage<\/span>\n                                                                                                        <\/div>\n                                                                                <\/div>\n                                                    <div class=\"agenda-card__time\">14:30 &#8211; 15:00<\/div>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-body\">\n                                                    <h3 class=\"agenda-card__featured-title\">NBA Europe: A &#039;now and forever&#039; bet on global expansion<\/h3>\n                                                                            <p class=\"agenda-card__featured-desc\">Who, what, and how much goes into building a new global powerhouse from the studs up<\/p>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-footer\">\n                                                    <div class=\"agenda-speakers\">\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/george-aivazoglou\/\" class=\"agenda-speaker__name-link\">George Aivazoglou<\/a>\n                                        <span class=\"agenda-speaker__company\">Managing Director, Europe and Middle East, NBA<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/brandon-snow-2\/\" class=\"agenda-speaker__name-link\">Brandon Snow<\/a>\n                                        <span class=\"agenda-speaker__company\">Operating Partner, Chief Commercial Officer, RedBird Capital Partners<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"#\" class=\"agenda-speaker__name-link\">Hannah Brown<\/a>\n                                        <span class=\"agenda-speaker__company\">Director of Growth Strategy, Brentford FC<\/span>\n                                    <\/div>\n                                                            <\/div>\n                                                                            <a href=\"#eventAgendaModal2026-10-08-20\" class=\"agenda-card__featured-link\">See more info<\/a>\n                                            <\/div>\n                <\/div>\n            <\/div>\n\n                            <div class=\"agenda-card__image-wrap\">\n                    <div class=\"agenda-card__image\"\n                        style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/08\/GettyImages-2296956779-2-1024x667.jpg');\"\n                        role=\"img\"\n                        aria-label=\"NBA Europe: A &#039;now and forever&#039; bet on global expansion\">\n                    <\/div>\n                <\/div>\n            \n            <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-20\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 15:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">NBA Europe: A &#039;now and forever&#039; bet on global expansion<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Who, what, and how much goes into building a new global powerhouse from the studs up<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>A live update on the NBA&#8217;s industry-shifting plans to launch a new league in Europe in 2027 in the hours after momentous discussions at Euroleague.<\/li>\n<li>The investment case for franchisees; where is the value, how will it be built, grown and realized?<\/li>\n<li>Inside the league&#8217;s plans for &#8216;one of the largest marketing campaigns of any consumer brand, period.&#8217;<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">George Aivazoglou<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Managing Director, Europe and Middle East, NBA<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Brandon Snow<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Operating Partner, Chief Commercial Officer, RedBird Capital Partners<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Hannah Brown<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Director of Growth Strategy, Brentford FC<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__presentation es-filter-tp__marketing es-filterable\"\n    data-search=\"the 5 fatal flaws in sports marketing (and the commercial playbook required to win) where modern sports marketing traps lie - and how to avoid them marketing &amp; creative stage 14:30 15:00 jonathan mccallum senior vice president, managing director, europe, george p. johnson marketing &amp; creative stage presentation marketing\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-21\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/09\/GPJ-SportsLogo_LightBackgrounds_Horizontal.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">14:30 &#8211; 15:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">The 5 Fatal Flaws in Sports Marketing (And the Commercial Playbook Required to Win)<\/h4>\n                                                    <p class=\"agenda-card__desc\">Where modern sports marketing traps lie &#8211; and how to avoid them<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jonathan-mccallum\/\" class=\"agenda-speaker__name-link\">Jonathan McCallum<\/a>\n                            <span class=\"agenda-speaker__company\">Senior Vice President, Managing Director, Europe, George P. Johnson<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-21\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/09\/GPJ-SportsLogo_LightBackgrounds_Horizontal.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 15:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The 5 Fatal Flaws in Sports Marketing (And the Commercial Playbook Required to Win)<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Where modern sports marketing traps lie &#8211; and how to avoid them<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">Why viewing sports marketing through a strategic lens is a non-negotiable<\/span><\/li>\n<li><span data-teams=\"true\">An agency reality check: why playtime is over and sports marketers need to go to work<\/span><\/li>\n<li><span data-teams=\"true\">How to position sport as the ultimate vehicle for business storytelling<\/span><\/li>\n<\/ul>\n<p>Brought to you by George P. Johnson<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jonathan McCallum<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Vice President, Managing Director, Europe, George P. Johnson<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Marketing<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__presentation es-filterable\"\n    data-search=\"ai in sport: what&#039;s working, what isn&#039;t and what comes next an honest read on where ai in sport actually is tech &amp; innovation stage 14:30 15:00 richard felton-thomas operations and science lead, humain sport tech &amp; innovation stage presentation\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-22\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">14:30 &#8211; 15:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">AI in Sport: What&#039;s Working, What Isn&#039;t and What Comes Next<\/h4>\n                                                    <p class=\"agenda-card__desc\">An honest read on where AI in sport actually is<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/richard-felton-thomas\/\" class=\"agenda-speaker__name-link\">Richard Felton-Thomas<\/a>\n                            <span class=\"agenda-speaker__company\">Operations and Science Lead, HUMAIN Sport<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-22\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 15:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">AI in Sport: What&#039;s Working, What Isn&#039;t and What Comes Next<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">An honest read on where AI in sport actually is<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">Why computer vision and remote assessment have changed what&#8217;s possible<\/span><\/li>\n<li><span data-teams=\"true\">The major pinchpoints: fragmentation, lack of a joined up approach and governance as an afterthought<\/span><\/li>\n<li>Making sense of the move from products to platforms to infrastructure<\/li>\n<\/ul>\n<p><span data-teams=\"true\">Brought to you by Humain<\/span><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Richard Felton-Thomas<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Operations and Science Lead, HUMAIN Sport<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--8 card-wrapper es-filter-wo__the-maximising-matchday-forum es-filter-toe__forum es-filterable\"\n    data-search=\"the maximising matchday forum how your people and technology can create more impactful fan experiences at your venue.\r\nbrought to you by humanforce forum 14:30 17:00 eve crotty-joyce technology manager, ascot racecourse ed fallon group head of people operations, absolute taste andrew williams chief customer officer, humanforce chris bryant managing director, uk &amp; ireland 2028 limited the maximising matchday forum forum\">\n    <div class=\"card agenda-card agenda-card--featured agenda-card--half\"\n        data-modal-id=\"eventAgendaModal2026-10-08-23\">\n\n                    <!-- Featured (half \/ full) card layout \u2014 HLW-style split -->\n            <div class=\"agenda-card__content\">\n                <div class=\"agenda-card__featured-inner\">\n                    <div class=\"agenda-card__featured-header\">\n                        <div class=\"agenda-card__featured-top\">\n                                                            <div class=\"agenda-card__whats-on-pills\">\n                                                                            <span class=\"agenda-theme-badge\"\n                                                                                            style=\" --agenda-badge-border: #241f54;\"\n                                            >The Maximising Matchday Forum<\/span>\n                                                                                                        <\/div>\n                                                                                        <div class=\"agenda-card__logo\">\n                                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Humanforce-LogoOnly-CMYK-Blue-scaled.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                                <\/div>\n                                                    <\/div>\n                                                    <div class=\"agenda-card__time\">14:30 &#8211; 17:00<\/div>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-body\">\n                                                    <h3 class=\"agenda-card__featured-title\">The Maximising Matchday Forum<\/h3>\n                                                                            <p class=\"agenda-card__featured-desc\">How your people and technology can create more impactful fan experiences at your venue.\r\nBrought to you by Humanforce<\/p>\n                                            <\/div>\n                    <div class=\"agenda-card__featured-footer\">\n                                                    <div class=\"agenda-speakers\">\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/eve-crotty-joyce\/\" class=\"agenda-speaker__name-link\">Eve Crotty-Joyce<\/a>\n                                        <span class=\"agenda-speaker__company\">Technology Manager, Ascot Racecourse<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/ed-fallon\/\" class=\"agenda-speaker__name-link\">Ed Fallon<\/a>\n                                        <span class=\"agenda-speaker__company\">Group Head of People Operations, Absolute Taste<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/andrew-williams\/\" class=\"agenda-speaker__name-link\">Andrew Williams<\/a>\n                                        <span class=\"agenda-speaker__company\">Chief Customer Officer, Humanforce<\/span>\n                                    <\/div>\n                                                                    <div class=\"agenda-speaker\">\n                                        <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/chris-bryant\/\" class=\"agenda-speaker__name-link\">Chris Bryant<\/a>\n                                        <span class=\"agenda-speaker__company\">Managing Director, UK &amp; Ireland 2028 Limited<\/span>\n                                    <\/div>\n                                                            <\/div>\n                                                                            <a href=\"#eventAgendaModal2026-10-08-23\" class=\"agenda-card__featured-link\">See more info<\/a>\n                                            <\/div>\n                <\/div>\n            <\/div>\n\n                            <div class=\"agenda-card__image-wrap\">\n                    <div class=\"agenda-card__image\"\n                        style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/10\/54441270975_b610bd780c_o-1-1024x683.jpg');\"\n                        role=\"img\"\n                        aria-label=\"The Maximising Matchday Forum\">\n                    <\/div>\n                <\/div>\n            \n            <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-23\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/Humanforce-LogoOnly-CMYK-Blue-scaled.jpg\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">14:30 &#8211; 17:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">The Maximising Matchday Forum<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How your people and technology can create more impactful fan experiences at your venue.\r\nBrought to you by Humanforce<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p><strong>To register your interest in attending this forum, please<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/maximising-matchday-forum\/\"> fill out the form here<\/a>.<\/strong><\/p>\n<p>How your people and technology can create more impactful fan experiences at your venue.<br \/>\n<em>Brought to you by Humanforce<\/em><\/p>\n<p><span data-contrast=\"auto\">2.30pm \u2013 3.00pm\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">The Front Line of Fan Engagement: Mobilising and Maintaining Your Event Workforce<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to attract, train and keep the people keeping your venue running<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Building and transmitting a guest-first, positive culture with your team\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"10\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Volunteers, short-term and event day staffing: who\u2019s on your team and how to get them up to speed<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Eve Crotty-Joyce, Technology Manager, Ascot Racecourse<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ed Fallon, Group Head of People Operations, Absolute Taste<\/span><span data-contrast=\"auto\">\u202f\u202f<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">3.00pm &#8211; 3.30pm<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Facilitated roundtable discussion<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">3.30pm &#8211; 4.00pm<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Networking break<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">4.00pm &#8211; 4.30pm<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Venue technology: How Automation and AI are Enhancing Operations and Experience<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"57\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">How to build in new tech solutions to benefit customers and staff<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"57\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Responding to live challenges on matchday: where and how tech can point out solutions<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0a7\" data-font=\"Wingdings\" data-listid=\"57\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Wingdings&quot;,&quot;469769242&quot;:[9642],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0a7&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Testing and learning in a relentless live event season; what to switch on and when<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Andrew Williams, Chief Customer Officer, Humanforce<\/span><\/p>\n<p><span data-teams=\"true\">Chris Bryant, Managing Director, UK &amp; Ireland 2028 Limited<\/span><\/p>\n<p><span data-contrast=\"auto\">4.30pm &#8211; 5.00pm<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\"><br \/>\n<\/span><b><span data-contrast=\"auto\">Discussion and takeaways<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Eve Crotty-Joyce<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Technology Manager, Ascot Racecourse<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ed Fallon<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Group Head of People Operations, Absolute Taste<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Andrew Williams<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Customer Officer, Humanforce<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Chris Bryant<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Managing Director, UK &amp; Ireland 2028 Limited<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Forum<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__technology es-filterable\"\n    data-search=\"forging fintech partnerships: inside chelsea and circle&#039;s storytelling strategy how wide-ranging partnerships are formed at the highest level of sport business &amp; leadership stage 15:15 15:45 todd kline president, commercial, chelsea fc kash razzaghi chief commercial officer, circle business &amp; leadership stage in conversation with technology\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-24\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">15:15 &#8211; 15:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Forging Fintech Partnerships: Inside Chelsea and Circle&#039;s Storytelling Strategy<\/h4>\n                                                    <p class=\"agenda-card__desc\">How wide-ranging partnerships are formed at the highest level of sport<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/todd-kline\/\" class=\"agenda-speaker__name-link\">Todd Kline<\/a>\n                            <span class=\"agenda-speaker__company\">President, Commercial, Chelsea FC<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/kash-razzaghi\/\" class=\"agenda-speaker__name-link\">Kash Razzaghi<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Commercial Officer, Circle<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-24\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">15:15 &#8211; 15:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Forging Fintech Partnerships: Inside Chelsea and Circle&#039;s Storytelling Strategy<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How wide-ranging partnerships are formed at the highest level of sport<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\"> The growing role of major football clubs as impactful storytelling platforms<\/span><\/li>\n<li><span data-teams=\"true\">How fintech and sport can work together to land messages, drive awareness and educate<\/span><\/li>\n<li><span data-teams=\"true\">Establishing shared objectives and measurable business outcomes: how globally recognised brands align and collaborate<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Todd Kline<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, Commercial, Chelsea FC<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Kash Razzaghi<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Commercial Officer, Circle<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Technology<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__panel es-filterable\"\n    data-search=\"promoting physical activity: participation and community-building at scale practical ways to build and nurture communities around purpose-led participation marketing &amp; creative stage 15:15 15:45 shaima saleh alhusseini managing director, saudi sports for all federation jeanette wong chief operating officer and group cfo, london marathon events elizabeth duggan chief executive officer, parkrun marketing &amp; creative stage panel\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-25\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                                    <div class=\"agenda-card__logo\">\n                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/SFA-Logo-Vertical-Orange-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                    <\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">15:15 &#8211; 15:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Promoting Physical Activity: Participation and Community-Building at Scale<\/h4>\n                                                    <p class=\"agenda-card__desc\">Practical ways to build and nurture communities around purpose-led participation<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/shaima-al-husseini\/\" class=\"agenda-speaker__name-link\">Shaima Saleh AlHusseini<\/a>\n                            <span class=\"agenda-speaker__company\">Managing Director, Saudi Sports for All Federation<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/jeanette-wong\/\" class=\"agenda-speaker__name-link\">Jeanette Wong<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Operating Officer and Group CFO, London Marathon Events<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/elizabeth-duggan\/\" class=\"agenda-speaker__name-link\">Elizabeth Duggan<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Parkrun<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-25\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                        <div class=\"agenda-modal-new__logo\">\n                    <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2023\/09\/SFA-Logo-Vertical-Orange-scaled.png\" alt=\"Company logo\" loading=\"lazy\">\n                <\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__time\">15:15 &#8211; 15:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Promoting Physical Activity: Participation and Community-Building at Scale<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">Practical ways to build and nurture communities around purpose-led participation<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><p><span data-teams=\"true\">&#8211; Mission, purpose and community &#8211; sport as a lifestyle choice<br \/>\n&#8211; Where major events meet mass participation &#8211; creating and strengthening the link<br \/>\n&#8211; How to develop commercial strategies to wrap around communities and participants<br \/>\n<\/span><\/p>\n<p><strong>Brought to you by Saudi Sports for All Federation<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Shaima Saleh AlHusseini<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Managing Director, Saudi Sports for All Federation<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Jeanette Wong<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Operating Officer and Group CFO, London Marathon Events<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Elizabeth Duggan<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Parkrun<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__panel es-filter-tp__fanbases es-filterable\"\n    data-search=\"start-up to scale-up: how to build a dynamic new sports property how start-up sports leagues are thinking about brands, media strategy and fan engagement tech &amp; innovation stage 15:15 15:45 rosie spaulding founding president, lovb pro connor lim co-founder and chief executive officer, international dance league steve zacks chief executive officer, laver cup tech &amp; innovation stage panel fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-26\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">15:15 &#8211; 15:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Start-up to scale-up: How to build a dynamic new sports property<\/h4>\n                                                    <p class=\"agenda-card__desc\">How start-up sports leagues are thinking about brands, media strategy and fan engagement<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/rosie-spaulding\/\" class=\"agenda-speaker__name-link\">Rosie Spaulding<\/a>\n                            <span class=\"agenda-speaker__company\">Founding President, LOVB Pro<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/connor-lim\/\" class=\"agenda-speaker__name-link\">Connor Lim<\/a>\n                            <span class=\"agenda-speaker__company\">Co-Founder and Chief Executive Officer, International Dance League<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/steve-zacks\/\" class=\"agenda-speaker__name-link\">Steve Zacks<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Executive Officer, Laver Cup<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-26\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">15:15 &#8211; 15:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Start-up to scale-up: How to build a dynamic new sports property<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How start-up sports leagues are thinking about brands, media strategy and fan engagement<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li><span data-teams=\"true\">How the Laver Cup, LOVB and the International Dance League turned ambition into reality<\/span><\/li>\n<li><span data-teams=\"true\">What it takes to build real credibility with fans, brands and broadcasters<\/span><\/li>\n<li><span data-teams=\"true\">Defining and deploying the commercial model: franchises, media strategy and investor relations<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Rosie Spaulding<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founding President, LOVB Pro<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Connor Lim<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Co-Founder and Chief Executive Officer, International Dance League<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Steve Zacks<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Executive Officer, Laver Cup<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Panel<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__digital-content es-filter-tp__media-and-broadcast es-filter-tp__fanbases es-filterable\"\n    data-search=\"streaming the future: a new era for live sports rights how the face and fascia of the rights model truly look as new players transform the game business &amp; leadership stage 16:00 16:30 brandon riegg vice president, nonfiction series &amp; sports, netflix adam kelly president, img ashling o\u2019connor head of media, entertainment &amp; sports practice emea, spencer stuart business &amp; leadership stage in conversation with digital content media and broadcast fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-27\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:00 &#8211; 16:30<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Streaming the Future: A New Era for Live Sports Rights<\/h4>\n                                                    <p class=\"agenda-card__desc\">How the face and fascia of the rights model truly look as new players transform the game<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/brandon-riegg-2\/\" class=\"agenda-speaker__name-link\">Brandon Riegg<\/a>\n                            <span class=\"agenda-speaker__company\">Vice President, Nonfiction Series &amp; Sports, Netflix<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/adam-kelly\/\" class=\"agenda-speaker__name-link\">Adam Kelly<\/a>\n                            <span class=\"agenda-speaker__company\">President, IMG<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/ashling-oconnor\/\" class=\"agenda-speaker__name-link\">Ashling O\u2019Connor<\/a>\n                            <span class=\"agenda-speaker__company\">Head of Media, Entertainment &amp; Sports Practice EMEA, Spencer Stuart<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-27\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:00 &#8211; 16:30<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Streaming the Future: A New Era for Live Sports Rights<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How the face and fascia of the rights model truly look as new players transform the game<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"122\" data-aria-level=\"1\"><span data-contrast=\"auto\">A front-row look at the shifting dynamics of live sports rights, with insights from IMG\u2019s global negotiations and Netflix\u2019s entry into live content.<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"122\" data-aria-level=\"1\"><span data-contrast=\"auto\">The role of storytelling,\u00a0interactivity\u00a0and platform-native formats in enhancing live sports experiences.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"122\" data-aria-level=\"1\"><span data-contrast=\"auto\">How platforms are reshaping the value of premium rights and what it means for leagues,\u00a0federations\u00a0and\u00a0fans.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Brandon Riegg<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Vice President, Nonfiction Series &amp; Sports, Netflix<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Adam Kelly<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">President, IMG<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Ashling O\u2019Connor<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Head of Media, Entertainment &amp; Sports Practice EMEA, Spencer Stuart<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Digital content<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Media and broadcast<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__marketing-creative-stage es-filter-toe__game-show es-filter-tp__marketing es-filter-tp__sponsorship es-filterable\"\n    data-search=\"sponsorship room 101: what brands hate about sports marketing an inside, honest appraisal of what brands with marketing budgets to spend in sport want more of and less of marketing &amp; creative stage 16:00 16:45 louise bach global sponsorship director, carlsberg giovanna bressane gomes dirt is good vice president &amp; head of fabric cleaning, unilever kirsty spickett chief marketing officer, zilch gary bansor head of uefa euro 2028 sponsorship, bt group marketing &amp; creative stage game show marketing sponsorship\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-28\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #1dcbd7; --agenda-badge-border: #241f54;\"\n                                >Marketing &amp; Creative Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:00 &#8211; 16:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Sponsorship Room 101: What Brands Hate About Sports Marketing<\/h4>\n                                                    <p class=\"agenda-card__desc\">An inside, honest appraisal of what brands with marketing budgets to spend in sport want more of and less of<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/louise-bach-3\/\" class=\"agenda-speaker__name-link\">Louise Bach<\/a>\n                            <span class=\"agenda-speaker__company\">Global Sponsorship Director, Carlsberg<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/giovanna-bressane-gomes\/\" class=\"agenda-speaker__name-link\">Giovanna Bressane Gomes<\/a>\n                            <span class=\"agenda-speaker__company\">Dirt Is Good Vice President &amp; Head of Fabric Cleaning, Unilever<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/kirsty-spickett\/\" class=\"agenda-speaker__name-link\">Kirsty Spickett<\/a>\n                            <span class=\"agenda-speaker__company\">Chief Marketing Officer, Zilch<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/gary-bansor\/\" class=\"agenda-speaker__name-link\">Gary Bansor<\/a>\n                            <span class=\"agenda-speaker__company\">Head of UEFA Euro 2028 Sponsorship, BT Group<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-28\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:00 &#8211; 16:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Sponsorship Room 101: What Brands Hate About Sports Marketing<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">An inside, honest appraisal of what brands with marketing budgets to spend in sport want more of and less of<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"125\" data-aria-level=\"1\"><span data-contrast=\"auto\">Four major brands and their representatives tell us what they would be rid of in the sports marketing world.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"126\" data-aria-level=\"1\"><span data-contrast=\"auto\">Revealed: the pet peeves brand leaders come across when\u00a0they\u2019re\u00a0working in sports, to understand what to avoid.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"127\" data-aria-level=\"1\"><span data-contrast=\"auto\">Each guest brings their own item, makes their case, and you as the audience decide which is consigned to Room 101.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Louise Bach<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Global Sponsorship Director, Carlsberg<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Giovanna Bressane Gomes<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Dirt Is Good Vice President &amp; Head of Fabric Cleaning, Unilever<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Kirsty Spickett<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Chief Marketing Officer, Zilch<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Gary Bansor<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Head of UEFA Euro 2028 Sponsorship, BT Group<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Game Show<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Marketing<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Sponsorship<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__tech-innovation-stage es-filter-toe__presentation es-filterable\"\n    data-search=\"leaders week 2036: live storytelling with goal click heard what the future of the industry will look like, from the voices helping to shape it tech &amp; innovation stage 16:00 16:45 eleri guy director global athletes &amp; women\u2019s sport co-lead, sportfive alex brooks legal director, centrefield llp matthew barrett founder &amp; chief executive officer, goal click tech &amp; innovation stage presentation\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-29\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #231e57; --agenda-badge-border: #ffffff;\"\n                                >Tech &amp; Innovation Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:00 &#8211; 16:45<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Leaders Week 2036: Live Storytelling with Goal Click Heard<\/h4>\n                                                    <p class=\"agenda-card__desc\">What the future of the industry will look like, from the voices helping to shape it<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/eleri-guy\/\" class=\"agenda-speaker__name-link\">Eleri Guy<\/a>\n                            <span class=\"agenda-speaker__company\">Director Global Athletes &amp; Women\u2019s Sport Co-Lead, SPORTFIVE<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Alex Brooks<\/a>\n                            <span class=\"agenda-speaker__company\">Legal Director, Centrefield LLP<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/matthew-barrett\/\" class=\"agenda-speaker__name-link\">Matthew Barrett<\/a>\n                            <span class=\"agenda-speaker__company\">Founder &amp; Chief Executive Officer, Goal Click<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-29\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:00 &#8211; 16:45<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Leaders Week 2036: Live Storytelling with Goal Click Heard<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">What the future of the industry will look like, from the voices helping to shape it<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li>Three industry voices reflect on the defining moments, decisions and experiences that have shaped their personal journeys, careers and the wider sports industry over the last ten years<\/li>\n<li>Trained by Goal Click in the art of spoken storytelling, listen into crafted narratives that challenge our perception of the roles that move sports forward<\/li>\n<li>Looking ahead to the next decade, uncover forecasts of the trends, challenges and opportunities that will define sport&#8217;s future<\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Eleri Guy<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Director Global Athletes &amp; Women\u2019s Sport Co-Lead, SPORTFIVE<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Alex Brooks<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Legal Director, Centrefield LLP<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Matthew Barrett<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder &amp; Chief Executive Officer, Goal Click<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Presentation<\/span>\n                                            <\/div>\n                                            <\/div>\n            <\/div>\n<\/div>\n<!-- inc\/comp\/agenda-item-new -->\n<div class=\"col col--4 card-wrapper es-filter-wo__business-leadership-stage es-filter-toe__in-conversation-with es-filter-tp__sponsorship es-filter-tp__fanbases es-filterable\"\n    data-search=\"brands in motion: culture, identity and the business of sport how major apparel brands map out the identity of their consumers and forge lifelong loyalty business &amp; leadership stage 16:30 17:00 adam laitsas global chief strategy &amp; transformation officer, vans sarah clark senior vice president emea, lululemon\u202f brandon gayle founder &amp; managing director, sollex advisory holdings business &amp; leadership stage in conversation with sponsorship fanbases\">\n    <div class=\"card agenda-card\"\n        data-modal-id=\"eventAgendaModal2026-10-08-30\">\n\n                    <!-- Default card layout -->\n            <div class=\"agenda-card__header\">\n                                    <div class=\"agenda-card__whats-on-pills\">\n                                                    <span class=\"agenda-theme-badge\"\n                                                                    style=\"--agenda-badge-bg: #023bea; --agenda-badge-border: #241f54;\"\n                                >Business &amp; Leadership Stage<\/span>\n                                                                    <\/div>\n                                            <\/div>\n\n            <div class=\"agenda-card__time-row\">\n                                    <div class=\"agenda-card__time\">16:30 &#8211; 17:00<\/div>\n                            <\/div>\n\n            <div class=\"agenda-card__body\">\n                                    <h4 class=\"agenda-card__title\">Brands in Motion: Culture, Identity and the Business of Sport<\/h4>\n                                                    <p class=\"agenda-card__desc\">How major apparel brands map out the identity of their consumers and forge lifelong loyalty<\/p>\n                            <\/div>\n\n                            <div class=\"agenda-speakers\">\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/adam-laitsas\/\" class=\"agenda-speaker__name-link\">Adam Laitsas<\/a>\n                            <span class=\"agenda-speaker__company\">Global Chief Strategy &amp; Transformation Officer, Vans<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/speakers\/sarah-clark\/\" class=\"agenda-speaker__name-link\">Sarah Clark<\/a>\n                            <span class=\"agenda-speaker__company\">Senior Vice President EMEA, lululemon\u202f<\/span>\n                        <\/div>\n                                            <div class=\"agenda-speaker\">\n                            <a href=\"#\" class=\"agenda-speaker__name-link\">Brandon Gayle<\/a>\n                            <span class=\"agenda-speaker__company\">Founder &amp; Managing Director, Sollex Advisory Holdings<\/span>\n                        <\/div>\n                                    <\/div>\n                        <\/div>\n<\/div>\n\n<!-- inc\/comp\/agenda-modal-new -->\n<div class=\"es-modal es-modal--agenda-new\" id=\"eventAgendaModal2026-10-08-30\">\n    <div class=\"agenda-modal-new__box\">\n        <div class=\"es-modal__controls\">\n            <div class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/div>\n        <\/div>\n\n        <div class=\"agenda-modal-new__header\">\n                                <\/div>\n\n                    <div class=\"agenda-modal-new__time\">16:30 &#8211; 17:00<\/div>\n        \n        <div class=\"agenda-modal-new__body\">\n                            <h4 class=\"agenda-modal-new__title\">Brands in Motion: Culture, Identity and the Business of Sport<\/h4>\n                                        <p class=\"agenda-modal-new__desc\">How major apparel brands map out the identity of their consumers and forge lifelong loyalty<\/p>\n                                        <div class=\"agenda-modal-new__desc\"><ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"116\" data-aria-level=\"1\"><span data-contrast=\"auto\">A conversation with senior voices from two iconic brands on how they define identity, stay culturally\u00a0relevant\u00a0and evolve in a\u00a0fast moving\u00a0consumer landscape.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"117\" data-aria-level=\"1\"><span data-contrast=\"auto\">How Vans and lululemon are positioning themselves at the intersection of sport,\u00a0lifestyle\u00a0and culture, from action sports heritage to performance innovation, and the partnerships that bring those strategies to life.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:360,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;singleLevel&quot;}\" data-aria-posinset=\"118\" data-aria-level=\"1\"><span data-contrast=\"auto\">A look at how brands are\u00a0engaging\u00a0the sports industry beyond traditional sponsorship, using community, product\u00a0storytelling\u00a0and experiential activation to build deeper, more authentic connections with fans and consumers.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:360,&quot;335559739&quot;:20}\">\u00a0<\/span><\/li>\n<\/ul>\n<\/div>\n                    <\/div>\n\n                    <div class=\"agenda-modal-new__speakers\">\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Adam Laitsas<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Global Chief Strategy &amp; Transformation Officer, Vans<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Sarah Clark<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Senior Vice President EMEA, lululemon\u202f<\/span>\n                    <\/div>\n                                    <div class=\"agenda-modal-new__speaker\">\n                        <span class=\"agenda-modal-new__speaker-name\">Brandon Gayle<\/span>\n                        <span class=\"agenda-modal-new__speaker-company\">Founder &amp; Managing Director, Sollex Advisory Holdings<\/span>\n                    <\/div>\n                            <\/div>\n        \n        \n                    <div class=\"agenda-modal-new__pills\">\n                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >In Conversation With<\/span>\n                                            <\/div>\n                                                    <div class=\"agenda-modal-new__pill-group\">\n                                                    <span class=\"agenda-theme-badge\"\n                                >Sponsorship<\/span>\n                                                    <span class=\"agenda-theme-badge\"\n                                >Fanbases<\/span>\n                                            <\/div>\n                            <\/div>\n            <\/div>\n<\/div>\n                <\/div>\n                                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInUp\"\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquire\">\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Website-Hero-Images-2.png')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">Enquire<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Enquire To Attend In 2027<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p><strong>Speak to the team today to find out more and they can:<\/strong><\/p>\n<ul>\n<li>Highlight attendees who are important to your business goals<\/li>\n<li>Explain the types of sessions you can expect to see<\/li>\n<li>Provide tips on how to maximise your time at Leaders Week<\/li>\n<\/ul>\n<p>Media accreditation requests for 2027 will be opening soon.<\/p>\n<p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2026-10-12\/3k6dyn\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":34488,"parent":3514,"menu_order":0,"template":"","categories":[],"event_page_types":[],"class_list":["post-32254","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2026 Agenda - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/2026-agenda\/\" \/>\n<meta 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