{"id":34774,"date":"2026-07-30T11:26:22","date_gmt":"2026-07-30T11:26:22","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=34774"},"modified":"2026-07-30T11:26:23","modified_gmt":"2026-07-30T11:26:23","slug":"sofi-center","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2026-winners\/sofi-center\/","title":{"rendered":"SoFI Center"},"content":{"rendered":"\n\n
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\n \/\/ WINNER <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Venue of the Year<\/a>\n\n\t\t\t\t\t\t

SoFi Center<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
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Founded by Tiger Woods, Rory McIlroy and Mike McCarley, TMRW Sports set out to reimagine golf for a modern audience. At the heart of that vision is\u00a0<\/span>SoFi\u00a0Center<\/span><\/b>: a purpose-built venue that has become the home of TGL presented by SoFi and, from 2026, WTGL in partnership with the LPGA.<\/span>\u00a0<\/span><\/p>\n

Combining world-class sport, immersive entertainment and\u00a0cutting-edge\u00a0technology, SoFi\u00a0Center\u00a0delivers a fan experience unlike anything else in golf. Its giant simulator screen, transformable short-game complex and\u00a0state-of-the-art\u00a0broadcast infrastructure enable fast-paced, primetime competition featuring some of the biggest names in the game, while bringing fans closer to the action than ever before.<\/span>\u00a0<\/span><\/p>\n

Following TGL’s inaugural season, SoFi\u00a0Center\u00a0introduced a series of fan-led enhancements, including live team audio feeds, expanded premium hospitality, enhanced in-house production and new interactive experiences. Partnerships with brands including Genesis, Best Buy, Farmers Insurance, AT&T and C\u00eeroc further elevated the venue through innovative activations that blended sport,\u00a0entertainment\u00a0and technology.<\/span>\u00a0<\/span><\/p>\n

The results have been impressive. In Season 2, SoFi\u00a0Center\u00a0hosted 19 TGL matches, welcoming more than 27,000 fans from all 50 US states and 21 countries. Beyond golf, it has\u00a0established\u00a0itself as a versatile multi-use destination, hosting more than 100 days of programming, welcoming 9,600+ guests across 60+ private events and generating more than $2.5 million in revenue.<\/span>\u00a0<\/span><\/p>\n

More than a venue, SoFi\u00a0Center\u00a0has set a new benchmark for how golf can be experienced, broadcast and enjoyed.<\/span><\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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6 September – 8 October 2026<\/p>\n \n

Discover More At Leaders Week<\/h2>\n \n
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The Leaders Sports Awards will kick Leaders Week off in style, but what else is happening across the week?

Two days at Stamford Bridge will bring together 3,000 senior decision-makers to exchange ideas, strengthen relationships and get business done. From three stages of future-facing insight to focused Forums, curated Masterclasses and networking built around every kind of conversation, this is where the global sports industry comes together to shape what happens next.<\/p>\n <\/div>\n \n

\n \n EXPLORE LEADERS WEEK<\/span>\n <\/a>\n <\/div>\n \n
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6 October 2026<\/p>\n \n

Join us for an evening of celebration<\/h1>\n \n
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Enquire to attend the Leaders Sports Awards today.<\/p>\n

You can read our privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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