{"id":4037,"date":"2021-12-06T12:42:53","date_gmt":"2021-12-06T12:42:53","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=4037"},"modified":"2022-02-08T14:19:08","modified_gmt":"2022-02-08T14:19:08","slug":"bt-x-discover-disability-football","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/purpose-categories\/bt-x-discover-disability-football\/","title":{"rendered":"BT X DISCOVER DISABILITY FOOTBALL"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>COMMUNITY <\/a>\n\n\t\t\t\t\t\t

BT X DISCOVER DISABILITY FOOTBALL<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
\n
\n
\n
\n \n \n \n
\n

BT x Discover Disability Football<\/h3>\n

Para and disability football is a key focus within BT\u2019s transformational 4-3-3 sponsorship strategy as lead partner of the England, Wales, Scotland & Northern Ireland Football Associations. With over 14 million disabled people in the UK, disability football has received little or no exposure and consequently been overlooked by audiences and sponsors.<\/p>\n

Using UN recognised \u2018International Day of Persons with Disabilities\u2019 as a key moment to leverage, BT launched a platform and positive call-to-action\u00a0#DiscoverDisabilityFootball<\/strong><\/b>\u00a0through a ground-breaking partnership with Reach PLC. Key objectives: Increase awareness & profile of disability football, educate fans & UK public, drive conversation, inspire participation & future talent.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
\n \n \n
\n
\n
\n
\n
<\/div>\n \n

WATCH<\/p>\n \n

FIND OUT MORE<\/h2>\n \n

\n – 3.32 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

\n
\n
\n