{"id":4136,"date":"2021-12-08T11:53:55","date_gmt":"2021-12-08T11:53:55","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=4136"},"modified":"2022-02-08T12:17:17","modified_gmt":"2022-02-08T12:17:17","slug":"the-nba-virtual-fan-experience-and-next-gen-telecast","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/the-nba-virtual-fan-experience-and-next-gen-telecast\/","title":{"rendered":"THE NBA VIRTUAL FAN EXPERIENCE AND NEXT GEN TELECAST"},"content":{"rendered":"\n\n
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\n WINNER <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>FAN EXPERIENCE <\/a>\n\n\t\t\t\t\t\t

THE NBA VIRTUAL FAN EXPERIENCE AND NEXT GEN TELECAST<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
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On March 11, 2020, the NBA paused its season amidst the COVID-19 pandemic. When the season resumed in Orlando in July, there were three courts, 22 teams, and a \u201cBubble\u201d without the league\u2019s most passionate supporters.<\/p>\n

The NBA was determined to ensure fans\u2019 support would be visible to players throughout its Restart and to viewers watching at home. In the time leading up to the installation of LED boards in Orlando, the league focused its efforts on creating a technology-driven, interactive way for fans to be present in the arena. The result? A new digital version of courtside seats: virtual fans, about 350 fans per night shown live on 17-foot LED boards surrounding three sides of the court using cutting-edge, low latency technology. Through Microsoft\u2019s \u201cTogether Mode,\u201d the NBA provided the Michelob Ultra Courtside virtual experience, removing fans from their individual backgrounds and bringing them together in a shared visual space in-venue and in-broadcast. To ensure the authentic arena feeling for both the fans and players, crowd reactions were broadcasted in near real time.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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WATCH <\/p>\n \n

FIND OUT MORE<\/h2>\n \n

\n – 2.38 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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