{"id":4154,"date":"2021-12-08T12:18:00","date_gmt":"2021-12-08T12:18:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=4154"},"modified":"2022-02-08T12:18:57","modified_gmt":"2022-02-08T12:18:57","slug":"heineken-uefa-present-the-opening-party-with-defected","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/heineken-uefa-present-the-opening-party-with-defected\/","title":{"rendered":"HEINEKEN & UEFA PRESENT THE OPENING PARTY WITH DEFECTED"},"content":{"rendered":"\n\n
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\n SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>FAN EXPERIENCE <\/a>\n\n\t\t\t\t\t\t

HEINEKEN & UEFA PRESENT THE OPENING PARTY WITH DEFECTED <\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
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Heineken has been a partner of the UEFA Champions League for over 25 years. So when the global Covid-19 crisis took hold and football was cancelled we needed to adapt our plans and do something the fans would remember, quickly. We challenged ourselves to deliver a Heineken brand fame moment to celebrate the re-start of the UEFA Champions League and Europa League whilst regaining our position as the number 1 associated sponsor with the UCL amongst global football fans of a legal drinking age.<\/p>\n

On the eve of the tournaments restarting we created The Opening Party, presented by Heineken & UEFA, powered by Defected. The Opening Party was an 8-hour, live streamed, global festival as diverse as Heineken\u2019s drinkers and UEFA\u2019s fans around the world. 8 DJs played from 8 global locations, introduced by 4 footballing legends in a global event that brought the worlds of football and music together like never before, demonstrating collaboration at its best.<\/p>\n

The event pulled in an audience from across more than 90 markets and reached a total of 330 million people world-wide.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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WATCH<\/p>\n \n

FIND OUT MORE<\/h2>\n \n

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