{"id":4197,"date":"2021-12-08T15:08:43","date_gmt":"2021-12-08T15:08:43","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=4197"},"modified":"2022-02-08T11:04:10","modified_gmt":"2022-02-08T11:04:10","slug":"mastercard-and-league-of-legends-esports","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/mastercard-and-league-of-legends-esports\/","title":{"rendered":"MASTERCARD AND LEAGUE OF LEGENDS ESPORTS"},"content":{"rendered":"\n\n
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\n WINNER <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>SPONSORSHIP <\/a>\n\n\t\t\t\t\t\t

MASTERCARD AND LEAGUE OF LEGENDS ESPORTS<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
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In 2018, Mastercard partnered with Riot Games\u2019 League of Legends esports and has since grown its marketing platform to reach more fans each year. Guiding Mastercard\u2019s strategy is the notion that LoL fans have invested in the success of their passion\u2019s meteoric rise. To engrain Mastercard into the heart of the community, the brand aims to recognize fans\u2019 investment and reward them for their contributions.<\/p>\n

Initially focusing on onsite activation during events, Mastercard\u2019s approach evolved to also engaging fans online to build year-round, always-on fan engagement. To further connect with the community, Mastercard\u2019s @MastercardNexus Twitter handle serves as a hub of constant conversation and content deployment.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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WATCH<\/p>\n \n

FIND OUT MORE<\/h2>\n \n

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