{"id":4387,"date":"2021-12-09T17:07:13","date_gmt":"2021-12-09T17:07:13","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=4387"},"modified":"2022-02-08T11:02:05","modified_gmt":"2022-02-08T11:02:05","slug":"ally-thank-you-jimmie","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/ally-thank-you-jimmie\/","title":{"rendered":"ALLY: “THANK YOU JIMMIE”"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n SHORTLISTED <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>SPONSORSHIP<\/a>\n\n\t\t\t\t\t\t

ALLY: “THANK YOU JIMMIE”<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
\n
\n
\n
\n \n \n \n
\n

Since 2018, we have been an official sponsor of Hendrick Motorsports (HMS) and the No. 48 Ally Chevrolet driven by 7-time NASCAR champion Jimmie Johnson.\u00a0 As an online bank competing against well-known industry behemoths, generating national brand awareness and creating meaningful consumer engagement opportunities have always been core objectives behind this partnership.\u00a0 But as a values-based organization with a mission to \u201cdo it right\u201d, our aim has been to transcend mere logo presence on a car and use this partnership to authentically contextualize our brand, grow consideration amongst fans and stand out in a cluttered sponsor environment.<\/p>\n

When Jimmie announced 2020 would be his final full season competing in NASCAR, it created a frenzy of excitement (albeit bittersweet) throughout the motorsports industry.\u00a0 As his sole primary sponsor, we had an incredible opportunity, and tremendous responsibility, to ensure this icon of the sport received the official \u201csend-off\u201d he deserved.\u00a0 Once the news became public, our marketing challenge was clear: how do we capitalize on this generational moment and show fans how Ally \u201cDoes it Right\u201d?<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
\n \n \n
\n
\n
\n
\n
<\/div>\n \n

WATCH<\/p>\n \n

FIND OUT MORE<\/h2>\n \n

\n – 0.30 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

\n
\n
\n