{"id":4472,"date":"2021-12-13T09:16:50","date_gmt":"2021-12-13T09:16:50","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&p=4472"},"modified":"2022-02-08T12:26:03","modified_gmt":"2022-02-08T12:26:03","slug":"southampton-fc-defying-the-odds","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/southampton-fc-defying-the-odds\/","title":{"rendered":"SOUTHAMPTON FC: DEFYING THE ODDS"},"content":{"rendered":"\n\n
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\n WINNER <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>DIGITAL ENTERTAINMENT<\/a>\n\n\t\t\t\t\t\t

SOUTHAMPTON FC: DEFYING THE ODDS<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n\n\n
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In 2020, Southampton’s marketing team and production partner Unit 9 had to pivot last minute to activate a new 2020 kit launch campaign after the coronavirus pandemic derailed months of planning.<\/p>\n

Southampton FC have a history of creating disruptive, award winning content with their kit launches that get recognition above and beyond their fan base, and in 2020 they set out to do this again to support the club’s 135th year anniversary.<\/p>\n

The kit design was a nod to the club’s history and resembled the first ever kit worn by the club. A video content launch campaign using the first team players had been developed and production was about to begin….and then the pandemic hit.<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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WATCH<\/p>\n \n

FIND OUT MORE<\/h2>\n \n

\n – 0.27 mins <\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n<\/section>\n\n

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