{"id":4494,"date":"2021-12-13T10:21:51","date_gmt":"2021-12-13T10:21:51","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=4494"},"modified":"2022-02-08T12:33:31","modified_gmt":"2022-02-08T12:33:31","slug":"mtn-dew-game-fuel-doritos-x-call-of-duty","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/mtn-dew-game-fuel-doritos-x-call-of-duty\/","title":{"rendered":"MTN DEW GAME FUEL &#038; DORITOS X CALL OF DUTY"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/12\/COD-2020.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                SHORTLISTED                             <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>DIGITAL ENTERTAINMENT <\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">MTN DEW GAME FUEL &#038; DORITOS X CALL OF DUTY<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>PepsiCo and Activision are on a mission to elevate the player experience both in game and in real life. To mark the highly anticipated release of Call of Duty\u00ae: Black Ops Cold War in fall 2020, PepsiCo\u2019s MTN DEW\u00ae, MTN DEW\u00ae GAME FUEL\u00ae, and Doritos\u00ae brands helped fuel gamers\u2019 path to victory through unique challenges and the purchase of participating products.<\/p>\n<p>Along with scoring double XP (Experience Points) with every purchase and a chance to win special gaming swag, like the brand new PlayStation\u00ae5 console, or bonus in-game skins\/content; PepsiCo worked with Call of Duty\u00ae to bring retro MTN DEW\u00ae cans and Doritos\u00ae posters and billboards into the campaign mode to reach fans while playing the game and immerse them in the specific time period.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/video -->\n<!-- inc\/comp\/video -->\n<section class=\"video  grad-map--1 grad-map--1--no-greyscale \" id=\"\">\n    <div\n      class=\"video__image \"\n      style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/12\/Game-Fuel-In-Game-Skin_Call-of-Duty-Black-Ops-Cold-War-1024x538.png);\"    >\n        \n                    <div class=\"video__overlay theme-dark\">\n                <div class=\"wrapper wrapper--md\">\n                    <div class=\"video__content\">\n                        <div class=\"video__content__inner\">\n                                                            <div class=\"icon icon--play icon--xlg\" tabindex=\"0\" role=\"button\" data-modal-id=\"vimeoModal589290014\" data-vimeo-video-id=\"589290014\"><\/div>\n                            \n                                                            <p class=\"video__label es-label es-label--md \">WATCH<\/p>\n                            \n                                                            <h2 class=\"h2 video__title\">FIND OUT MORE<\/h2>\n                            \n                                                            <p class=\"video__text es-label es-label--sm\">\n                                    &#8211; 0.30 mins                                <\/p>\n                                                    <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        \n    <\/div>\n<\/section>\n<!-- inc\/comp\/video-modal -->\n<section class=\"es-modal es-modal--video\" id=\"vimeoModal589290014\" data-vimeo-video-id=\"589290014\">\n    <div class=\"es-modal__box\" role=\"dialog\" aria-labelledby=\"modal_589290014_title\" aria-modal=\"true\">\n        <div class=\"es-modal__controls theme-dark\">\n            <button class=\"es-modal__control es-modal__close icon icon--md icon--cross\" aria-label=\"Close Modal\"><\/button>\n        <\/div>\n        <div class=\"es-modal__box__inner\">\n            <div class=\"theme-1\">\n                <div style=\"padding:56.25% 0 0 0; position:relative;\">\n                    <iframe id=\"vimeoVideo589290014\" src=\"https:\/\/player.vimeo.com\/video\/589290014\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe>\n                <\/div>\n\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p>In a 360 marketing campaign the brands drove awareness of the program and the launch of the new title through a combined media, PR and influencer led strategy. This included creating a first of its kind CGI television commercial leveraging actual assets from the game itself. The brands also leveraged top gaming influencers like Dr Disrespect and Courage, to challenge fans to pay close attention to the streams of their favorite pro gamers and influencers to catch subliminal hints in the form of Cold War style stream \u2018interruptions.\u2019 These glitchy, vintage-quality :01-:02s clips throughout the streams contained passcodes granting access to exclusive prizes.<\/p>\n<p>Ultimately, these promotions drove mass awareness of the broader national on-pack promotion and encouraged consumers to purchase specially marked products to unlock their in-game rewards. The partnership totaled more than a million total reward redemptions by players. As a result, MTN DEW\u00ae GAME FUEL\u00ae saw a 2.9 percent brand awareness lift.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/carousel-image-gallery -->\n<section class=\"es-section carousel-images-gallery theme-dark theme-x-dark-bg\">\n    <div class=\"wrapper\">\n        <div class=\"es-section__text-container col\">\n            \n                    <\/div>\n    <\/div>\n    <div class=\"es-carousel--with-gallery\">\n\n        <!-- inc\/comp\/carousel -->\n<style>\n@media (min-width: 1200px){\n.es-carousel__title--quote {\nfont-size: 2.125rem !important;\n}\n}\n<\/style>\n    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class=\"es-section__label es-label es-label--md\">\/\/ DIGITAL ENTERTAINMENT <\/p>\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">OTHER SHORTLISTED ENTRIES IN THE <span>DIGITAL ENTERTAINMENT<\/span> CATEGORY<\/h2>\n                            \n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col col--7 col--flex-align-right\">\n                                                        <div class=\"theme-light\">\n                                    <div class=\"cards cards--var-1 cards--col-6 cards--w-gutter col-parent col-parent--stack-mb\">\n                                                                                        <div class=\"es--separator\">\n                                                    <div 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url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/digital-entertainment-winner.png');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Southampton FC: Defying The Odds                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        by Southampton Football Club and Unit 9                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card 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             \n                                    <p class=\"card__text\">\n                        by Formula 1, Pitch Marketing Group, Codemasters, Gfinity, LiveWire Sport                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/wizards-district-gaming\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/12\/Wizards-District-Gaming-Championship-Win-Team-Photo-2020.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Wizards District Gaming                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        by Monumental Sports &#038; Entertainment&#8217;s Wizards District Gaming                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n<!-- inc\/comp\/card -->\n<a\n   href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-sport-awards\/2021-categories\/company-categories\/esports-engine\/\"  class=\"card col card--landscape card--has-text\"\n  >\n    <div class=\"card__inner \">\n                    <div class=\"card__image\">\n                <div class=\"card__image__graphic\"><\/div>\n                <div class=\"card__image__wrapper\">\n                    <div class=\"card__image__inner\" style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/12\/CODE-Bowl.jpg');\"><\/div>\n                <\/div>\n            <\/div>\n        \n        <div class=\"card__content \">\n            \n            \n          \n            \n                        <div class=\"card__text-container\">\n                                    <p class=\"card__title\">\n                        Esports Engine                    <\/p>\n                \n                                    <p class=\"card__text\">\n                        by Esports Engine and Vindex                                            <\/p>\n                            <\/div>\n\n            \n            <div class=\"card__bottom\">\n                                    <span class=\"card__link \">\n                                            <\/span>\n                \n                            <\/div>\n        <\/div>\n    <\/div>\n<\/a>\n                                    <\/div>\n                                <\/div>\n                                                <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                <\/div>\n    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