{"id":8857,"date":"2022-06-13T12:33:02","date_gmt":"2022-06-13T12:33:57","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=event-post&#038;p=8857"},"modified":"2026-03-25T16:00:05","modified_gmt":"2026-03-25T16:00:05","slug":"key-themes","status":"publish","type":"event-post","link":"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/key-themes\/","title":{"rendered":"Key Themes"},"content":{"rendered":"<!-- blocks\/hero-primary -->\n<!-- inc\/comp\/hero -->\n<div class=\"hero hero--var-1 theme-dark  hero--secondary\" role=\"banner\">\n    <div\n      class=\"hero__image\"\n          >\n        \n                    <ul class=\"hero__gallery-images grad-map grad-map--1 grad-map--1--semi-reveal\">\n                                    <li class=\"hero__gallery-images__item\">\n                        <div class=\"grad-map__item hero__gallery-images__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/05\/53267567566_21f960e178_o-1-1024x683.jpg\"><\/div>\n                    <\/li>\n                            <\/ul>\n        \n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container with_hero_imgs\"> \n                <div class=\"hero__content hero-content-with-logos\">\n                                        <div class=\"hero__content__inner\">\n                                                                            <p class=\"hero__label es-label color-pcolor-2\">\/\/ Key Themes<\/p>\n                                                                        \n                        <h1 class=\"hero__title\">EXPLORE THE INDUSTRY&#8217;S <span>HOTTEST TOPICS.<span><\/h1>\n                        \n                        \n                                                    <div class=\"content-area hero__text\">\n                                <p>Take a first look at the content themes shaping the 2026 agenda.<\/p>\n                            <\/div>\n                        \n                                                    <span class=\"hero__cta\">\n                                <a\n                                  href=\"#enquire\"\n                                  class=\"button button-primary\"\n                                                                                                    >\n                                    <span>Enquire for 2026<\/span>\n                                <\/a>\n                            <\/span>\n                        \n                        \n                                            <\/div>\n                <\/div>\n            <\/div>\n\n\n            <div class=\"hero__logos\">\n            <div class=\"container\">\n<div class=\"hero_logo_bg\">\n                <p>In partnership with:<\/p>\n                                        <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/Deloitte-Master-All-White-2-300x56.png\" alt=\"\" \/>\n                                                                <img decoding=\"async\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2025\/03\/populous_logo_white-300x35.png\" alt=\"\" \/>\n                                        <\/div>\n            <\/div>\n        <\/div>\n<style>\n@media (max-width: 1199px) {\n.container.with_hero_imgs.with_hero_imgs.with_hero_imgs    {\n    margin-bottom: 11rem;\n}\n\n.with_hero_imgs.with_hero_imgs + .hero__logos {\ndisplay:block;\n    position: absolute;\n    z-index: 1;\n    left: 0;\n    right: 0;\n    bottom: 1.5rem;\n}\n.with_hero_imgs.with_hero_imgs + .hero__logos img {\n    max-width: 130px;\n}\n} \n@media (max-width: 768px) {\n.theme-performance-institute .hero__overlay {align-items: flex-start !important;}\n.hero_logo_bg p {width:100%;}\n.container.with_hero_imgs.with_hero_imgs.with_hero_imgs    {\n    margin-bottom: 11rem;\n}\n\n}\t\n<\/style>\n    \n        <\/div>\n    <\/div>\n    <\/div>\n \n\n\n<div id=\"hero-next-section\"><\/div>\n\n\n\n<div style=\"height:56px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-36b0e217 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element\" style=\"margin-right:0;margin-left:0;padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\">ONE SIZE FITS NONE<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em>Optimising strategies to customise, personalise and monetise<\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong>&nbsp;Bespoke is the name of the game in 2026, as fans look for personalised and customisable ways to engage with their entertainment. Whether it\u2019s in-venue solutions on game day or AI personalisation keeping fans engaged digitally, the organisations at the cutting edge are better than ever at giving fans what they want, when they want it.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why:<\/strong>&nbsp;It\u2019s no secret that fans want more than ever to justify the spend of their time, money and energy.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Understand how the market leaders deliver against what their fans expect<br><strong>\/<\/strong> Measure up your solutions to the organisations that have cracked the code<br><strong>\/<\/strong> Study the playbook for remaining agile in an increasingly adaptive industry<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-1024x683.jpg\" alt=\"\" class=\"wp-image-33919 size-full\" style=\"object-position:51% 51%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-1024x683.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-300x200.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-768x512.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-1536x1024.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-2048x1365.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-600x400.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-1200x800.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2026\/03\/GettyImages-2260605187-2-1500x1000.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-1024x768.jpg\" alt=\"\" class=\"wp-image-33968 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-1024x768.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-300x225.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-768x576.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-1536x1152.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-2048x1536.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-600x450.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-1200x900.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2266902952-1500x1125.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\" style=\"font-style:normal;font-weight:700\">SMALL WORLD, ISN&#8217;T IT?<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em>Building out your plans to take over the world<\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong> As all the major players continue to consider and develop their international footprint, and new sources of investment continue to come from various major markets worldwide, closing the cultural gap is more critical than ever. Whether it\u2019s looking abroad to find new fans or working with global partners, learn how the market leaders win on the road.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why:<\/strong> Global growth is increasingly about building authentic connections and navigating complex cultural, regulatory and commercial landscapes.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Master internationalisation to unlock new audiences, revenue streams and partnerships<br><strong>\/ <\/strong>Build your understanding of how to conduct business outside your home market<br><strong>\/<\/strong> Take advantage of the ever more borderless sports economy by meeting speakers and delegates from over 70 countries<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\">HOW  TO SPEAK  THE LANGUAGE OF SPONSORS<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em><em>Redefining sponsorship through authenticity, integration and measurable value<\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong> Sponsorship in sports is evolving as more and more brand categories enter the game, from beauty and fashion to crypto and AI. Today\u2019s sponsors want deeper integration \u2013 storytelling, data-driven activation, and meaningful connections with fans. At the same time, consumers are more cynical than ever, demanding authenticity and purpose from brand partnerships.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why:<\/strong> The sponsorship playbook is being rewritten. To attract and retain partners, sports organisations need to deliver holistic, measurable value that goes beyond visibility.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Learn what brands look for \u2013 and what they steer clear of \u2013 when choosing their partners<br><strong>\/<\/strong> Strengthen your existing partnerships by learning the language and metrics sponsors respond to<br><strong>\/<\/strong> Unlock new revenue by discovering the newest entrants to the space, and their demands<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-1024x683.jpg\" alt=\"\" class=\"wp-image-33967 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-1024x683.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-300x200.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-768x512.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-1536x1024.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-2048x1365.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-600x400.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-1200x800.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2201933078-1500x1000.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-1024x684.jpg\" alt=\"\" class=\"wp-image-33966 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-1024x684.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-300x200.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-768x513.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-1536x1026.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-2048x1368.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-600x401.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-1200x802.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2194647057-1500x1002.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\" style=\"font-style:normal;font-weight:700\">TURN UP THE VOLUME; TAKE OVER THE ALGORITHM<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em><em>When less is less, and more is more<\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong> In a world where consumers are time-poor and choice-rich, content output has become a high-stakes game. Rights holders and brands are flooding feeds with highlights, behind-the-scenes access and snackable formats to stay relevant. From gaming the algorithm to cutting through the noise across linear broadcasting, streaming, and companion content, the battle for attention is relentless.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why:<\/strong> To win in an oversaturated landscape, you need strategies that prioritise discoverability, engagement and authenticity.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Build your strategy with top tips on how to achieve cut-through and make the feed work for you<br><strong>\/ <\/strong>Explore how audience favourites strategise, publish, monetise and measure<br><strong>\/<\/strong> Discover the formats that need your attention to generate attention<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\">WHO&#8217;S GOT A GOLDEN TICKET?<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em><em><em>Spotting the smartest bets in a fast\u2011moving sports economy<\/em><\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong> From the surge in women\u2019s sports to the growing influence of private equity, money is moving fast \u2013 and smart strategies are essential. In an environment where organisations are expected to deliver everything from youth development to digital innovation, knowing where to invest and who to partner with is critical to staying ahead. Add to that the rise of disruptor leagues, which are reshaping traditional models and forcing incumbents to rethink their approach, and the picture becomes even more complex.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why:<\/strong> The next big deal won\u2019t come to you \u2013 you need to know where to look and how to position yourself.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Understand emerging revenue streams and the playbook for sustainable growth<br><strong>\/<\/strong> Identify the winning decisions in a market where every choice matters<br><strong>\/<\/strong> Anticipate disruption and capitalise on new ideas to end up holding the golden ticket<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-1024x671.jpg\" alt=\"\" class=\"wp-image-33965 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-1024x671.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-300x197.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-768x503.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-1536x1006.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-2048x1342.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-600x393.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-1200x786.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265392620-1500x983.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-1024x683.jpg\" alt=\"\" class=\"wp-image-33970 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-1024x683.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-300x200.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-768x512.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-1536x1024.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-2048x1365.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-600x400.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-1200x800.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2193466135-1500x1000.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\" style=\"font-style:normal;font-weight:700\">LOCATION, LOCATION, LOCATION<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em><em><em>How smart planning, major events and venue ambition shape a city\u2019s global appeal<\/em><\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong> From Brisbane to Brooklyn, from Rio to Riyadh, there\u2019s a number of different approaches and strategies to becoming \u2013 and staying \u2013 a global sporting destination. Working with local stakeholders ahead of major events, using sports as a vehicle for tourism sponsorship and building world class attraction venues, who\u2019s put their city on the must-visit list?<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why:<\/strong> Tourism and infrastructural investment can transform local economies, but only if the strategy is right.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Learn from a variety of international business models and how they differ in approach<br><strong>\/ <\/strong>Examine the blueprint for next-generation venues, facilities and districts shaping how whole cities run<br><strong>\/<\/strong> Understand how destinations leverage sports, and how to work with the relevant stakeholders to succeed<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile is-image-fill-element\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\">ARTIFICIALLY INTELLIGENT, COMMERCIALLY ESSENTIAL<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em><em><em><em>AI innovation meeting strategy, impact and the next wave of industry growth<\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong> Technology is transforming every corner of the sports industry \u2013 from the pitch to the boardroom. Large language models and AI are powering smarter digital strategies and automating workflows at scale. On the field and in the broadcast booth, innovations like VAR, goal-line technology and real-time data overlays are redefining the live experience.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why:<\/strong> The pace of innovation is only increasing and so knowing where to look and who to speak with is key to staying ahead.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Pick up business critical intelligence on how AI and emerging technologies are shaping operations and revenue models<br><strong>\/<\/strong> Future-proof your organisation by mastering tomorrow\u2019s technology<br><strong>\/<\/strong> Engage in open discussion and interactive formats to move past theory and into practice<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-1024x683.jpg\" alt=\"\" class=\"wp-image-33962 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-1024x683.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-300x200.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-768x512.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-1536x1024.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-2048x1365.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-600x400.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-1200x800.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2265526785-1500x1000.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-image-fill-element\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--30)\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-1024x683.jpg\" alt=\"\" class=\"wp-image-33961 size-full\" style=\"object-position:50% 50%\" srcset=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-1024x683.jpg 1024w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-300x200.jpg 300w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-768x512.jpg 768w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-1536x1024.jpg 1536w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-2048x1366.jpg 2048w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-600x400.jpg 600w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-1200x800.jpg 1200w, https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/06\/GettyImages-2256279371-1500x1000.jpg 1500w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-univers-font-family has-huge-font-size\" style=\"font-style:normal;font-weight:700\">LESSONS <s>FROM<\/s> FOR LEADERSHIP<\/h2>\n\n\n\n<p class=\"has-univers-font-family has-large-font-size\" style=\"font-style:italic;font-weight:700\"><em><em><em><em><em>Seeing the bigger picture, setting the pace and steering the industry forward<\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>What:<\/strong> The modern industry leader has more to navigate than ever: squaring innovation with stability, leading teams to deliver against demanding deadlines and communicating with clarity, all while making decisions that shape culture, performance and long-term growth. In a fast-moving sector flush with technological change and fleeting opportunities, having the blueprint for effective leadership sets the winning organisations up for success.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>Why: <\/strong>The organisations that thrive are the ones with leaders who can think strategically, act decisively and build environments where people and ideas can excel.<\/p>\n\n\n\n<p class=\"has-univers-font-family has-medium-font-size\"><strong>\/<\/strong> Identify the traits, habits and philosophies shared by the industry\u2019s most effective leaders<br><strong>\/ <\/strong>Understand how top executives handle internal dynamics and external pressures<br><strong>\/<\/strong> Sharpen your own leadership toolkit to shape culture and strengthen your organisation<\/p>\n<\/div><\/div>\n<\/div>\n\n\n<!-- blocks\/form-embed -->\n<section data-animation-delay=\"150\" data-animation-duration=\"1500\" data-animation=\"slideInUp\"\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"enquire\">\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/11\/GettyImages-1301778917-scaled-1.jpg')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                                                    <p class=\"hero__label es-label es-label--xlg\">Enquire<\/p>\n                        \n                                                    <h1 class=\"hero__title\">Register your interest for 2026<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p><strong>Speak to the team today to find out more and they can:<\/strong><\/p>\n<ul>\n<li>Highlight attendees who are important to your business goals<\/li>\n<li>Explain the types of sessions you can expect to see<\/li>\n<li>Provide tips on how to maximise your time at Leaders Week<\/li>\n<\/ul>\n<p>To gain media accreditation, please <a href=\"https:\/\/eur.cvent.me\/NwmWy?rt=3DjtbujwWUmN3GOchJoIQg\">submit your request here<\/a>.<\/p>\n<p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy here<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2025-10-07\/3fgslp\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>ONE SIZE FITS NONE Optimising strategies to customise, personalise and monetise What:&nbsp;Bespoke is the name of the game in 2026, as fans look for personalised and customisable ways to engage with their entertainment. Whether it\u2019s in-venue solutions on game day or AI personalisation keeping fans engaged digitally, the organisations at the cutting edge are better [&hellip;]<\/p>\n","protected":false},"featured_media":6848,"parent":3514,"menu_order":1,"template":"","categories":[],"event_page_types":[],"class_list":["post-8857","event-post","type-event-post","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Key Themes - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-events\/leaders-week-london\/key-themes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Themes - Sport Business\" \/>\n<meta property=\"og:description\" content=\"ONE SIZE FITS NONE Optimising strategies to customise, personalise and monetise What:&nbsp;Bespoke is the name of the game in 2026, as fans look for personalised and customisable ways to engage with their entertainment. 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