{"id":10131,"date":"2022-07-29T09:05:59","date_gmt":"2022-07-29T09:05:59","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=10131"},"modified":"2022-11-26T00:59:30","modified_gmt":"2022-11-26T00:59:30","slug":"podcast-leaders-in-edi-women-in-footballs-yvonne-harrison-pepsicos-fiona-tomlin","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-in-edi-women-in-footballs-yvonne-harrison-pepsicos-fiona-tomlin\/","title":{"rendered":"Podcast: Leaders in EDI \u2013 Women in Football\u2019s Yvonne Harrison & PepsiCo\u2019s Fiona Tomlin"},"content":{"rendered":"\n\n
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\n 29 Jul 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: Leaders in EDI \u2013 Women in Football\u2019s Yvonne Harrison & PepsiCo\u2019s Fiona Tomlin <\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Equality, Diversity & Inclusion<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-in-edi-women-in-footballs-yvonne-harrison-pepsicos-fiona-tomlin\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Leaders in EDI is a monthly series covering news, views, comments and debates happening across the\u202fEquality, Diversity and Inclusion\u202fspace. It also shines a spotlight on the progress being made and the challenges being faced in EDI across sport.<\/p>\n

For our \u2018 Women\u2019s Euros\u2019 special, Leaders’ Jade Amies spoke via video call to Women in Football CEO Yyvonne Harrison and PepsiCo UK & Ireland\u2019s Chief Marketing Officer, Fiona Tomlin. The two organisations have paired up for Women in Footballs #GetOnSide Campaign and, on the day of the championship\u2019s opening game, launched an initiative to boost opportunities for women to pursue careers in coaching.<\/p>\n

While there is talk of the partnerships and of the Euros, Harrison and Tomlin offer their perspectives on the women\u2019s sport space as a whole, with discussion around the new opportunities from the increased level of coverage, the emphasis on values for women\u2019s sports sponsors and the business argument for investing in this space.<\/p>\n