{"id":1270,"date":"2020-11-02T00:00:00","date_gmt":"2020-11-02T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-8\/"},"modified":"2022-03-18T16:15:05","modified_gmt":"2022-03-18T16:15:05","slug":"podcast-monetising-facebook-groups","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-monetising-facebook-groups\/","title":{"rendered":"Podcast: Monetising Facebook Groups"},"content":{"rendered":"\n\n
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\n Nov 02, 2020 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: Monetising Facebook Groups<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Investment & Ownership<\/a>, Leaders Podcast<\/a>, Leadership & Culture<\/a> <\/div>\n
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Sponsored by:<\/h4>\n

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How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns.<\/span><\/strong><\/h4>\n

Episode 99 of the Leaders Sport Business Podcast – brought to you in partnership with Arc<\/span><\/a> – l<\/span>ooks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We\u2019ll hear from two experts in the field. First, Nick Marquez. He\u2019s Facebook\u2019s North American Sports Teams Partnerships Lead \u2013 and he works closely with a select band of major league franchises to maximise value through Facebook\u2019s various functions and platforms. What that means in practice is a focus on four key areas, namely audience development, sponsorship and branded content; commerce and conversion; and direct revenue-generating products.<\/span><\/p>\n

One of the teams Nick works most closely with is the LA Clippers in the NBA. We\u2019ll be hearing from the Clippers\u2019 Executive Director of Digital Media and Content, Charlie Widdoes, and we\u2019ll be homing in on the work that Charlie and his team have been doing on building and managing a community within the Clippers official Facebook Group, and looking at how they\u2019ve already managed to commercialise that with their partners at Red Bull.<\/span><\/p>\n

Maquez and Widdoes \u2013 as well as many other sharp digital sports content folk \u2013 were interviewed for the latest Leaders Special Report. It\u2019s called Activating Digital and it plots the accelerated route to digital the sports industry has now embarked on as a result of the pandemic, picking out areas of outstanding impact along the way.\u00a0You can download the 24-page report for free from the Leaders website.<\/span><\/a>\u00a0<\/span><\/p>\n

This episode of the Leaders Sport Business Podcast is supported by global facilities management firm Arc. Arc is continually developing life changing solutions for the world\u2019s ever evolving workforce because they understand the need to restructure and remain safe during these unprecedented times. Their team of specialists has devised every conceivable variation to deliver working solutions, which are equally applicable for those working from home or in the office. Visit www.e-arc.co.uk<\/span><\/a>\u00a0for more information.<\/span><\/em><\/p>\n

Listen to the podcast below, and subscribe today on iTunes<\/a>, Stitcher<\/a>, Overcast<\/a>, Spotify<\/a> or your chosen podcast platform.<\/p>\n