{"id":13247,"date":"2022-09-14T08:22:18","date_gmt":"2022-09-14T08:22:18","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=13247"},"modified":"2022-12-19T10:45:07","modified_gmt":"2022-12-19T10:45:07","slug":"podcast-4se-material-whos-on-the-front-row-celebrity-pulling-power-at-sports-events","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-4se-material-whos-on-the-front-row-celebrity-pulling-power-at-sports-events\/","title":{"rendered":"Podcast: 4SE Material – Who\u2019s on the front row?: Celebrity pulling power at sports events\u00a0"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n 14 Sep 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: 4SE Material – Who\u2019s on the front row?: Celebrity pulling power at sports events <\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
\n
\n
\n
Category<\/div>\n Digital & Media<\/a>, Esports & Gaming<\/a>, Leaders Podcast<\/a>, Sport Business<\/a> <\/div>\n
\n
Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-4se-material-whos-on-the-front-row-celebrity-pulling-power-at-sports-events\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
\n
\n
\n
\n \n \n

Podcast: 4SE Material – Who\u2019s on the front row?: Celebrity pulling power at sports events <\/h2>\n \n
\n

4SE Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture.<\/span>\u00a0<\/span><\/p>\n

In this episode, we investigate where celebrity culture and sports events collide, with particular focus on the NBA and the fixation on who is sitting courtside. What kind of celebrity might you see at a game? Why do they attend them? How does this enhance (or take away) from the experience? And how effective a pull is celebrity attendance for bringing in new fans?<\/span>\u00a0<\/span><\/p>\n

Throughout the episode, we seek to answer these questions with the help of three experts: To help us understand what moments are deemed worthy of capturing, we spoke Michael Lawrie, Senior Manager of Sports Operations at Getty Images; to guide us through the VIP experience we have Michelle Kajiwara, Senior Vice President of Premium Business and Events at Crypto.com Arena at AEG, and to offer an academic perspective on why it is we are so fascinated by celebrities, we spoke to Dr. Donna Rockwell, clinical psychologist, celebrity expert and CEO of Already Famous,<\/a> a program for women and girls to cultivate self-worth.<\/span><\/p>\n