{"id":1359,"date":"2019-09-12T00:00:00","date_gmt":"2019-09-12T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-41\/"},"modified":"2021-09-02T10:58:09","modified_gmt":"2021-09-02T10:58:09","slug":"leaders-sport-business-podcast-kate-bosomworth","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-sport-business-podcast-kate-bosomworth\/","title":{"rendered":"Leaders Sport Business Podcast: Kate Bosomworth"},"content":{"rendered":"\n\n
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\n Sep 12, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Leaders Sport Business Podcast: Kate Bosomworth<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Leaders Podcast<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-sport-business-podcast-kate-bosomworth\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Photo by: James Davey Photography<\/p>\n

***Special Offer Alert*** We’re offering 19% off passes to Leaders Week to any woman who wants to attend the summit this year, as part of our commitment to championing a more inclusive sports industry. We also want to recognise male executives who share this commitment, and will extend the discount to any man who books on with a woman. Just visit\u00a0https:\/\/leadersinsport.com\/leaders-week-london\/buy-your-pass\/<\/a>\u00a0and use the code LEADERSPODCAST when prompted.<\/p>\n

Episode 62 of the Leaders Sport Business Podcast features a conversation with M&C Saatchi CMO Kate Bosomworth (interview begins at 12:50). Bosomworth founder her own PR agency, KTB PR, in 2003\u00a0and through a growth based acquisition and merger strategy, sold the agency first to the Writtle Group in 2012 to take over Speed Communications, then for a second time to AIM listed Mission Marketing Group in November 2014, developing a strong reputation for PR and communications strategy work across rights holder organisations and FMCG brands.<\/p>\n

A board member at Sport England from 2013 until this year, Bosomworth spearheaded the breakthrough ‘This Girl Can’ campaign, which launched in 2015 and is responsible for inspiring three million women and girls in the UK to take up physical activity.<\/p>\n

She joined M&C Saatchi in January 2018, swapping the sports industry for the advertising world.<\/p>\n

On the conversational agenda:<\/p>\n

– The evolution of the M&C Saatchi culture and why entrepreneurs have been invited into the agency;<\/strong><\/p>\n

– Her brief as CMO: diversifying the client portfolio and confounding assumptions;<\/strong><\/p>\n

– Why the Coca-Cola Premier League campaign was \u2018joyous\u2019<\/strong><\/p>\n

– This Girl Can: the real impact of a breakthrough campaign, what it needs to do next and why it needs to keep its edge;<\/strong><\/p>\n

– The f*ck yeah-ometer and how it works;<\/strong><\/p>\n

– The surge of momentum behind women\u2019s sport and the milestones that have marked it;<\/strong><\/p>\n

– The work that still needs to be done in the drive towards parity;<\/strong><\/p>\n

– Advertising industry vs the sports business \u2013 the parallels;<\/strong><\/p>\n

– \u2018Who is not in the room?\u2019 \u2013 the question that any organisation needs to ask itself;<\/strong><\/p>\n

– Why visionary change-makers are required at the top of sports organisations;<\/strong><\/p>\n

– Motivations, role models, and mentors.<\/strong><\/p>\n

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  • Episode 61: Carabao CMO John Luck<\/a><\/li>\n<\/ul>\n

    Listen to the podcast below, and subscribe today on iTunes<\/a>, Stitcher<\/a>, Overcast<\/a>, Spotify<\/a> or your chosen podcast platform.<\/p>\n