{"id":1362,"date":"2019-07-31T00:00:00","date_gmt":"2019-07-31T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-43\/"},"modified":"2022-03-18T12:32:43","modified_gmt":"2022-03-18T12:32:43","slug":"leaders-sport-business-podcast-behind-the-scenes-at-leaders-shanghai","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-sport-business-podcast-behind-the-scenes-at-leaders-shanghai\/","title":{"rendered":"Leaders Sport Business Podcast: Behind the scenes at Leaders Shanghai"},"content":{"rendered":"\n\n
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\n Jul 31, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Leaders Sport Business Podcast: Behind the scenes at Leaders Shanghai<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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The Premier League in China | Tencent and PP Sports spend big on NBA and Premier League rights | Sky Sun on Fosun’s ambition for Wolves | Rowan Simons on the model for growth in Chinese football | Scott O’Neil on making the most of an NBA trip to China | David Nivelle on the challenge and achievement of a FIBA World Cup in China.<\/h4>\n

By James Emmett<\/h6>\n

The Leaders Sport Business Summit rolled into China for a third annual edition this July, hosted, for the first time, in Shanghai, and coinciding with the Premier League’s Asia Trophy visit.<\/p>\n

Leaders Head of Content David Cushnan was on hand to capture some of the sights and sounds, lining up a quartet of conversations behind the scenes of the two-day event.<\/p>\n

On the agenda:<\/p>\n

– Sky Sun (15:44)<\/strong> – The Wolverhampton Wanderers Director on ownership group Fosun International’s ambitious five-year plan for the club; the launch of a new club megastore in Shanghai and 400 branded products to go with it; and the lifestyle brand vision that would put the Wolves brand alongside the likes of the New York Yankees.<\/p>\n

– Rowan Simons (21:28)<\/strong> – The China ClubFootball Founder on football culture in China and the dangers of putting international brands before the growth of the game.<\/p>\n

– Scott O’Neil (29:36)<\/strong> – The Harris Blitzer Sports & Entertainment CEO on making the most of an executive trip to China, how to take learnings and leads back to the US; and what the remarkable offseason of NBA player movement means for the Sixers.<\/p>\n

– David Nivelle (42:03)<\/strong> – The Head of FIBA Marketing on gearing up for the FIBA World Cup, the first global, multi-city event to be hosted by China.<\/p>\n