{"id":13628,"date":"2022-09-26T07:24:51","date_gmt":"2022-09-26T07:24:51","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=13628"},"modified":"2022-09-26T10:10:18","modified_gmt":"2022-09-26T10:10:18","slug":"podcast-the-blueprint-the-football-associations-paul-brierly","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-blueprint-the-football-associations-paul-brierly\/","title":{"rendered":"Podcast: The Blueprint – The Football Association\u2019s Paul Brierley"},"content":{"rendered":"\n\n
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\n 26 Sep 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: The Blueprint – The Football Association\u2019s Paul Brierley <\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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Podcast: The Blueprint \u2013 The Football Association\u2019s Paul Brierley<\/h2>\n \n
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Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.<\/p>\n

Over the course of the series, we\u2019ll hear from the industry\u2019s leading strategists about how they strategise \u2013 How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They\u2019ll provide fresh perspective on sport\u2019s most recognisable organisations, with real life examples of where strategy worked (or didn\u2019t), to reveal how to execute strategy successfully and avoid pitfalls.<\/p>\n

In this first episode, we\u2019re joined by Paul Brierley, CRM and Membership Lead at the Football Association. Together with Leaders\u2019 Head of Content David Cushnan and Deltatre\u2019s Commercial Strategy Lead Max Barnett, Brierley discusses evolving fandom models, building a strategy around membership and participation within a multi-faceted organisation like the FA.<\/p>\n