{"id":1380,"date":"2019-01-31T00:00:00","date_gmt":"2019-01-31T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-52\/"},"modified":"2021-09-02T10:58:23","modified_gmt":"2021-09-02T10:58:23","slug":"leaders-sport-business-podcast-behind-the-scenes-at-the-leaders-sport-business-summit-abu-dhabi-with-arsenal-and-the-giro-ditalia","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-sport-business-podcast-behind-the-scenes-at-the-leaders-sport-business-summit-abu-dhabi-with-arsenal-and-the-giro-ditalia\/","title":{"rendered":"Leaders Sport Business Podcast: Behind the scenes at the Leaders Sport Business Summit, Abu Dhabi, with Arsenal and the Giro d’Italia"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n Jan 31, 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Leaders Sport Business Podcast: Behind the scenes at the Leaders Sport Business Summit, Abu Dhabi, with Arsenal and the Giro d’Italia<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
\n
\n
\n
Category<\/div>\n Brands & Sponsorship<\/a>, Leaders Podcast<\/a> <\/div>\n
\n
Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-sport-business-podcast-behind-the-scenes-at-the-leaders-sport-business-summit-abu-dhabi-with-arsenal-and-the-giro-ditalia\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
\n
\n
\n
\n \n \n \n
\n

48-team World Cup | Sport as a political tool | Bringing the razzmatazz to cricket | Keith Pelley\u2019s vision for consolidation in golf | Taking the Giro d\u2019Italia abroad | Why Arsenal\u2019s deal with Visit Rwanda makes sense | Digital storytelling and branded content with the ICC, Hilton, and Lewis Hamilton | Global opportunities for women\u2019s football.<\/b><\/span><\/h4>\n

Episode 51 of the Leaders Sport Business Podcast sees David Cushnan and James Emmett reflect on a busy two days at the Leaders Sport Business Summit in Abu Dhabi, featuring interviews with:<\/span><\/p>\n

Paolo Bellino (19.39), CEO of RCS Sport on:<\/span><\/strong><\/p>\n

– Merging the Dubai Tour and Abu Dhabi Tour to form the UAE Tour;<\/span><\/strong><\/p>\n

– The Giro d\u2019Italia as a destination marketing tool;<\/span><\/strong><\/p>\n

– The Giro\u2019s visit to Israel and what it meant<\/span><\/strong><\/p>\n

– Why a potential start in Japan was ruled out at the last minute;<\/span><\/strong><\/p>\n

Peter Silverstone (33.29), Commercial Director of Arsenal FC:<\/span><\/strong><\/p>\n

– On the myths around Arsenal\u2019s sponsorship with Visit Rwanda;<\/span><\/strong><\/p>\n

– Why the partnership is working for Rwanda already.<\/span><\/strong><\/p>\n