{"id":13848,"date":"2022-10-10T08:00:40","date_gmt":"2022-10-10T08:00:40","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=13848"},"modified":"2022-10-10T08:00:41","modified_gmt":"2022-10-10T08:00:41","slug":"podcast-the-blueprint-sky-sports-yath-gangakumaran","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-blueprint-sky-sports-yath-gangakumaran\/","title":{"rendered":"Podcast: The Blueprint – Sky Sports\u2019 Yath Gangakumaran"},"content":{"rendered":"\n\n
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\n 10 Oct 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: The Blueprint – Sky Sports\u2019 Yath Gangakumaran<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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Podcast: The Blueprint \u2013 Sky Sports\u2019 Yath Gangakumaran<\/h2>\n \n
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Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.<\/p>\n

Over the course of the series, we\u2019ll hear from the industry\u2019s leading strategists about how they strategise \u2013 How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They\u2019ll provide fresh perspective on sport\u2019s most recognisable organisations, with real life examples of where strategy worked (or didn\u2019t), to reveal how to execute strategy successfully and avoid pitfalls.<\/p>\n

In this episode, we\u2019re joined by Yath Gangakumaran, Commercial Director at Sky Sports. Together with Leaders\u2019 Head of Content David Cushnan and Deltatre\u2019s Commercial Strategy Lead Max Barnett, Gangakumaran explores the growing complexities around partnerships between broadcasters and rights holders, navigating an increasingly fragmented media landscape, and how strategies at Sky are conceived, built and executed together with internal and external stakeholders.<\/p>\n