{"id":1392,"date":"2018-10-15T00:00:00","date_gmt":"2018-10-15T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-58\/"},"modified":"2021-09-02T10:58:31","modified_gmt":"2021-09-02T10:58:31","slug":"behind-the-scenes-at-leaders-week-with-paul-levesque","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/behind-the-scenes-at-leaders-week-with-paul-levesque\/","title":{"rendered":"Behind the scenes at Leaders Week with Paul Levesque"},"content":{"rendered":"\n\n
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\n Oct 15, 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Behind the scenes at Leaders Week with Paul Levesque<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a>, Leaders Podcast<\/a> <\/div>\n
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Reflections on a monster week | the WWE’s Paul Levesque (aka Triple H) | Gfinity’s Garry Cook | La Liga on US games and the broadcast blackout | FIBA’s Frank Leenders | Wimbledon’s Mick Desmond | The Bundesliga’s Robert Klein.<\/h4>\n

By James Emmett<\/h6>\n

David Cushnan and James Emmett reflect on another edition of Leaders Week, tackling the talking points from a busy series of sports business events in London, before introducing a stellar line-up of backstage conversations. On the agenda:<\/p>\n

– WWE<\/strong> EVP of Talent, Live Events & Creative Paul Levesque<\/strong> (starts at 9.06) on the launch of NXT UK; his favourite Triple H storyline; the art and mechanics of storytelling; and why Dwayne ‘The Rock’ Johnson could be headed for politics;<\/p>\n

– Gfinity<\/strong> Executive Chairman Garry Cook<\/strong> (starts at 27.35) on the launch of the ePremier League and the thinking behind the Gfinity studio set-up;<\/p>\n

–\u00a0 La Liga<\/strong> Chief Communications Officer Joris Evers<\/strong> (starts at 39.03) on the next steps for the league’s attempt to play competitive fixtures in the US this year; and its support for its UK broadcast partner Eleven as it contravenes 3pm blackout rules;<\/p>\n

– Deltatre<\/strong> Chief Product Officer Carlo De Marchis<\/strong> (starts at 42.34) on the five things broadcasters and would-be broadcasters need to think about when going direct-to-consumer;<\/p>\n

– FIBA<\/strong> Media & Marketing Director General Frank Leenders<\/strong> (starts at 47.35) on finding the balance between building viewership and engagement through a rights holder OTT service and being competitive with broadcast partners;<\/p>\n

– Bundesliga International<\/strong> CEO Robert Klein<\/strong> (starts at 55.49) on the league’s plans for the USA, China, and India;<\/p>\n

– Wimbledon<\/strong> Commercial & Media Director Mick Desmond<\/strong> (starts at 59.09) on the essence of the Wimbledon brand and what Amazon’s entrance into tennis could mean for the property;<\/p>\n

– Kore Planning & Insights<\/strong> (KPI) President Russell Scibetti<\/strong> (starts at 1.04.30) on what data-driven giants like Amazon can bring to the sports ecosystem.<\/p>\n