{"id":1398,"date":"2018-08-24T00:00:00","date_gmt":"2018-08-24T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-61\/"},"modified":"2022-03-18T12:06:44","modified_gmt":"2022-03-18T12:06:44","slug":"leaders-podcast-rob-manfred-conversation-jimmy-worrall","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/","title":{"rendered":"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Aug 24, 2018                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/podcasts\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/leaders-podcast\/\" rel=\"tag\">Leaders Podcast<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/&#038;text=Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall. https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Major League Baseball Commissioner Rob Manfred sat down with Leaders CEO Jimmy Worrall ahead in a quiet nook of the Green Room at the Leaders Sport Business Summit in New York earlier this year.<\/h4>\n<p>Manfred, who gave one of the keynote interviews at the summit, became the league&#8217;s tenth Commissioner in January 2015, replacing Bud Selig in the role having served for some time as the league&#8217;s COO.<\/p>\n<p>A lawyer by background, Manfred joined the league in the challenging position of EVP of Labour Relations in 1987.<\/p>\n<p>In the midst of a period of evolution for Major League Baseball, as the league adapts to meet shifting consumer habits across the US, and puts tangible plans in place to play games in London, Manfred reflects on the personal and professional qualities needed to succeed as a leader in of one of the major leagues.<\/p>\n<p>On the conversational agenda:<\/p>\n<p>&#8211; Growing the game of baseball using live product;<\/p>\n<p>&#8211; Playing the politics of major league ownership dynamics;<\/p>\n<p>&#8211; Why and how the cable TV model will survive;<\/p>\n<p>&#8211; Biggest lesson, challenge, advice and mistake;<\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-podcast-don-garber-conversation-jimmy-worrall\/\">Episode 40: MLS Commissioner Don Garber<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-podcast-dfl-digital-sports-ceo-andreas-heyden\/\">Episode 39: DFL Digital Sports CEO Andreas Heyden<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/brands-and-sponsorship\/sports-marketing\/leaders-podcast-richard-scudamore-conversation-jimmy-worrall\/\">Episode 38: Premier League Executive Chairman Richard Scudamore<\/a><\/li>\n<\/ul>\n<p>In the second part of the podcast, Leaders Head of Content David Cushnan and Editor-at-Large James Emmett sit down with Cake Managing Partner Richard Gillis to discuss some of the patterns and trends identified in the inaugural edition of the <a href=\"https:\/\/leadersinsport.com\/sport-business\/the-leaders-sport-business-forecast-2018\/\">Leaders Sport Business Forecast<\/a>.<\/p>\n<p>On the agenda:<\/p>\n<p>1) Rights holders are positioning themselves as tech accelerators and innovation hubs<\/p>\n<p>2) The gamification of the fan experience and performance data as a fan engagement tool<\/p>\n<p>3) The content universe is expanding and rights holders need to be adaptable<\/p>\n<p>4) Everyone\u2019s a content producer = everyone\u2019s a sports marketing agency<\/p>\n<p>5) New methods for understanding and interpreting engagement<\/p>\n<p>6) Micropayments and the fragmentation of rights<\/p>\n<p>7) Ease of purchase and sport as a sales driver<\/p>\n<p>8) Content owners vs. audience aggregators<\/p>\n<p>9) An era of new sports formats<\/p>\n<p>10) Esports \u2013 consolidation and establishment<\/p>\n<p>11) The mega events keep getting bigger<\/p>\n<p>12) But the world gets smaller<\/p>\n<p>Listen to the podcast below, and subscribe today on <a href=\"https:\/\/itunes.apple.com\/gb\/podcast\/leaders-podcast\/id1126762453?mt=2\">iTunes<\/a>, <a href=\"https:\/\/www.stitcher.com\/podcast\/leaders\/the-leaders-podcast\">Stitcher<\/a>, <a href=\"https:\/\/overcast.fm\/itunes1126762453\/leaders-podcast\">Overcast<\/a>, or your chosen podcast platform.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/id\/36464768\/\" width=\"100%\" height=\"138px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Episode 42: The MLB Commissioner on life at the top and the Leaders Sport Business Forecast in focus.<\/p>\n","protected":false},"featured_media":1399,"menu_order":0,"template":"","categories":[19,35],"pathway":[],"topic":[],"sport":[],"class_list":["post-1398","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-leaders-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall - Sport Business\" \/>\n<meta property=\"og:description\" content=\"Episode 42: The MLB Commissioner on life at the top and the Leaders Sport Business Forecast in focus.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/\" \/>\n<meta property=\"og:site_name\" content=\"Sport Business\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-18T12:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"374\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/\",\"name\":\"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall - Sport Business\",\"isPartOf\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg\",\"datePublished\":\"2018-08-24T00:00:00+00:00\",\"dateModified\":\"2022-03-18T12:06:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#primaryimage\",\"url\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg\",\"contentUrl\":\"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg\",\"width\":699,\"height\":374},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/leadersinsport.com\/sport-business\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/leadersinsport.com\/sport-business\/#website\",\"url\":\"https:\/\/leadersinsport.com\/sport-business\/\",\"name\":\"Sport Business\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall - Sport Business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/","og_locale":"en_US","og_type":"article","og_title":"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall - Sport Business","og_description":"Episode 42: The MLB Commissioner on life at the top and the Leaders Sport Business Forecast in focus.","og_url":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/","og_site_name":"Sport Business","article_modified_time":"2022-03-18T12:06:44+00:00","og_image":[{"width":699,"height":374,"url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/","url":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/","name":"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall - Sport Business","isPartOf":{"@id":"https:\/\/leadersinsport.com\/sport-business\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#primaryimage"},"image":{"@id":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#primaryimage"},"thumbnailUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg","datePublished":"2018-08-24T00:00:00+00:00","dateModified":"2022-03-18T12:06:44+00:00","breadcrumb":{"@id":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#primaryimage","url":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg","contentUrl":"https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Rob-Manfred.jpg","width":699,"height":374},{"@type":"BreadcrumbList","@id":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-rob-manfred-conversation-jimmy-worrall\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadersinsport.com\/sport-business\/"},{"@type":"ListItem","position":2,"name":"Leaders Podcast: Rob Manfred in conversation with Jimmy Worrall"}]},{"@type":"WebSite","@id":"https:\/\/leadersinsport.com\/sport-business\/#website","url":"https:\/\/leadersinsport.com\/sport-business\/","name":"Sport Business","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadersinsport.com\/sport-business\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/podcast\/1398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/types\/podcast"}],"version-history":[{"count":4,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/podcast\/1398\/revisions"}],"predecessor-version":[{"id":7015,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/podcast\/1398\/revisions\/7015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media\/1399"}],"wp:attachment":[{"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/media?parent=1398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/categories?post=1398"},{"taxonomy":"pathway","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/pathway?post=1398"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/topic?post=1398"},{"taxonomy":"sport","embeddable":true,"href":"https:\/\/leadersinsport.com\/sport-business\/wp-json\/wp\/v2\/sport?post=1398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}