{"id":1400,"date":"2018-07-30T00:00:00","date_gmt":"2018-07-30T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-62\/"},"modified":"2022-03-18T12:32:44","modified_gmt":"2022-03-18T12:32:44","slug":"leaders-podcast-behind-scenes-leaders-beijing","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-behind-scenes-leaders-beijing\/","title":{"rendered":"Leaders Podcast: Behind the scenes at Leaders Beijing"},"content":{"rendered":"\n\n
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\n Jul 30, 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Leaders Podcast: Behind the scenes at Leaders Beijing<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a>, Leaders Podcast<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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Just how transformative will Alibaba’s Olympic deal turn out to be? Why is DDMC Fortis’s capture of AFC rights a milestone moment in the evolution of the global sports industry? And how, exactly, can you shift your Chinese strategy from engagement to monetisation?<\/h4>\n

By James Emmett<\/h6>\n

These were a few of the questions posed to the speakers at the Leaders Sport Business Summit in Beijing on 25th July.<\/p>\n

250 senior international executives gathered at Sina’s headquarters in the ‘Beijing Silicon Valley’ in the north west of China’s capital to discuss strategies for growing sport and sports businesses in China, and to forge some valuable connections along the way.<\/p>\n