{"id":1403,"date":"2018-06-28T00:00:00","date_gmt":"2018-06-28T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-64\/"},"modified":"2022-03-18T15:51:05","modified_gmt":"2022-03-18T15:51:05","slug":"leaders-podcast-dfl-digital-sports-ceo-andreas-heyden","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-dfl-digital-sports-ceo-andreas-heyden\/","title":{"rendered":"Leaders Podcast: DFL Digital Sports CEO Andreas Heyden"},"content":{"rendered":"\n\n
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\n Jun 28, 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Leaders Podcast: DFL Digital Sports CEO Andreas Heyden<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Leaders Podcast<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-dfl-digital-sports-ceo-andreas-heyden\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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Andreas Heyden is\u00a0arguably the tallest man who\u2019s ever sat down for the Leaders Podcast.\u00a0<\/span><\/h4>\n
By James Emmett<\/h6>\n

Truly a giant of the digital world, Heyden is CEO of DFL Digital Sports, the digital arm of the Bundesliga and the 36 clubs that make up the top two divisions of German soccer.<\/span><\/p>\n

Founded in 2015, DFL Digital Sports is one of three daughter companies operating under the aegis of the DFL \u2013 the Deutsche Fussball Liga. Sitting alongside production company Sportcast and Bundesliga International, DFL Digital Sports is one of the key in-house entities that has allowed the Bundesliga to control almost every aspect of the German league football value chain.<\/span><\/p>\n

A team of some 70 people now \u2013 mainly based in Cologne \u2013 the primary function of the organization is to support the Bundesliga\u2019s domestic and international rights tender processes with bespoke products, and all manner of digital bells and whistles. Having spent 20 years in digital with the likes of I-D Media, Microsoft and German broadcaster RTL before starting his first job in sport in 2015, Heyden, is far better equipped to explain it than me. Which is fortunate.<\/span><\/p>\n

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  • Episode 38: Premier League Executive Chairman Richard Scudamore<\/a><\/li>\n
  • Episode 31: NBA Chief Innovation Officer Amy Brooks<\/a><\/li>\n
  • 5 Minutes with Leaders: Christian Seifert, Bundesliga CEO<\/a><\/li>\n<\/ul>\n

    Andreas and I grabbed a cappuccino during Leaders Week in New York last month. Earlier that morning, we\u2019d been at a breakfast event to announce the opening of a new Bundesliga office in New York.<\/span><\/p>\n

    On the conversational agenda:<\/span><\/p>\n

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    • In-house OTT services and whether the Bundesliga is prepared to launch one;<\/span><\/strong><\/li>\n
    • How digital insight and products support the league\u2019s ambitions to win fans and business in international territories;<\/span><\/strong><\/li>\n
    • Why accessibility might be the best weapon in the fight against piracy;<\/span><\/strong><\/li>\n
    • Disruption and why the Bundesliga is working with DAZN, Eleven and Amazon as well as helping the traditional broadcasters to disrupt themselves;<\/span><\/strong><\/li>\n
    • Generation Twitch; AR, VR and the future of the live sports viewing experience.<\/span><\/strong><\/li>\n<\/ul>\n

      Listen to the interview below, and subscribe today on iTunes<\/a>, Stitcher<\/a>, Overcast<\/a>, or your chosen podcast platform.<\/p>\n