{"id":1409,"date":"2018-04-30T00:00:00","date_gmt":"2018-04-30T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-68\/"},"modified":"2021-09-02T10:58:45","modified_gmt":"2021-09-02T10:58:45","slug":"leaders-podcast-alex-willis-joel-seymour-hyde","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-alex-willis-joel-seymour-hyde\/","title":{"rendered":"Leaders Podcast: Alex Willis & Joel Seymour-Hyde"},"content":{"rendered":"\n\n
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\n Apr 30, 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Leaders Podcast: Alex Willis & Joel Seymour-Hyde<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Leaders Podcast<\/a> <\/div>\n
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What does leadership in the sports industry of 2018 look like? How do you maintain a working culture that prizes dedication and industry but fosters creativity and a sense of flexibility too?<\/h4>\n

By James Emmett<\/h6>\n

Joining Leaders’ James Emmett and David Cushnan on the podcast this week are Wimbledon’s Alex Willis and Octagon’s Joel Seymour-Hyde, both previous honourees at the Leaders Under 40 Awards.<\/p>\n

Willis is Head of Communications, Content & Digital at the AELTC, while Seymour-Hyde is Head of UK at agency giant Octagon. As well as a focus on leadership in sport – the good, the bad, and the ugly – and what the most effective modern-day working practices look like, Willis and Seymour-Hyde, give their perspectives on:<\/p>\n

– Sports marketing and sponsorship trends and the integration of content into all manner of deals;<\/strong><\/p>\n

– Rights holders as brands, and the effort to have brand partners singing the same tune but with different voices;<\/strong><\/p>\n

– GDPR and what a new era of data protection and sensitivity means for the sports industry;<\/strong><\/p>\n

– The 2018 FIFA World Cup in Russia: the positioning challenges associated with hosting the tournament in the country; how to activate partnerships in a range of categories; and what Wimbledon does to respond to a World Cup year;<\/strong><\/p>\n

Nominations for the Leaders Under 40 Class of 2018 close on 25 May. Go on – get yourself a gong<\/a>.<\/p>\n