{"id":1433,"date":"2017-10-06T00:00:00","date_gmt":"2017-10-06T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-82\/"},"modified":"2022-03-17T18:53:47","modified_gmt":"2022-03-17T18:53:47","slug":"leaders-podcast-behind-scenes-leaders","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-behind-scenes-leaders\/","title":{"rendered":"Leaders Podcast: Behind the Scenes at Leaders"},"content":{"rendered":"\n\n
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\n Oct 06, 2017 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

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Category<\/div>\n Brands & Sponsorship<\/a> <\/div>\n
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Marketing industry bellwether Sir Martin Sorrell kicked off this year’s Leaders Sport Business Summit and he kickstarted this behind-the-scenes podcast too. Nic Coward, the man tasked with interviewing Sir Martin, gives his assessment of the discussion.<\/h4>\n

This collection of conversations also includes:<\/p>\n

– Sir Dave Brailsford on a turn as questioner rather than questioned as he reflects on a conversation with Billy Beane – very much Marginal Gains meets Moneyball.<\/p>\n

–\u00a0Rich Gotham, President of the Boston Celtics, talking about cold meets before he\u2019s interrupted by Philadelphia 76ers CEO Scott O\u2019Neil and a discussion on NBA jersey patches, dynamic ticketing and more ensues.<\/p>\n

– Irina Pavlova, former President of Onexim Sports & Entertainment, on an intimidating run out with WWE chief brand officer Stephanie McMahon and her plans for a new role in London.<\/p>\n