{"id":1443,"date":"2017-07-13T00:00:00","date_gmt":"2017-07-13T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/publish-87\/"},"modified":"2022-03-18T12:33:43","modified_gmt":"2022-03-18T12:33:43","slug":"leaders-podcast-giles-morgan","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-giles-morgan\/","title":{"rendered":"Leaders Podcast: Giles Morgan"},"content":{"rendered":"\n\n
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\n Jul 13, 2017 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Leaders Podcast: Giles Morgan<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Leaders Podcast<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/podcasts\/leaders-podcast-giles-morgan\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n
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This week\u2019s guest is Giles Morgan, global head of sponsorship & events at HSBC.<\/h4>\n

HSBC spends hundreds of millions of dollars annually on sponsorship activity – and receives 11,000 sponsorship requests per year \u2013 and as you\u2019ll hear from the first topic of conversation, we discuss how to break through the noise with your pitch to Giles and his team.<\/p>\n

Also on the agenda:<\/p>\n

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  • \u00a0How the HSBC sponsorship team keeps up with the bank\u2019s business objectives \u2013 no mean feat for a global organisation of 250,000 employees;<\/strong><\/li>\n
  • \u00a0How to deal with internal pushback on marketing decisions;<\/strong><\/li>\n
  • The bank\u2019s flagship sponsorships in golf and rugby, as well as it\u2019s fabulously successful and highly visible long-running airbridge advertising campaign \u2013 we might also find out what Giles\u2019s favourite airport is;<\/strong><\/li>\n
  • The bank\u2019s new deal with British Cycling and why cycling is increasingly appealing to the marketing teams at financial institutions;<\/strong><\/li>\n
  • And we find out how, working in an organisation of data-loving bankers, HSBC measures sponsorship ROI.<\/strong><\/li>\n<\/ul>\n

    Listen to the episode below; like, subscribe on iTunes or you favoured podcast platform\u00a0\u2013 and, actually, why not recommend it to a friend or colleague.<\/p>\n

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