{"id":15409,"date":"2023-02-13T04:55:56","date_gmt":"2023-02-13T04:55:56","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=15409"},"modified":"2023-02-21T10:07:50","modified_gmt":"2023-02-21T10:07:50","slug":"podcast-leaders-and-how-they-lead-legends-mike-tomon-atlanta-hawks-melissa-proctor","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-and-how-they-lead-legends-mike-tomon-atlanta-hawks-melissa-proctor\/","title":{"rendered":"Podcast: Leaders and How They Lead \u2013 Legends\u2019 Mike Tomon & Atlanta Hawks\u2019 Melissa Proctor\u00a0"},"content":{"rendered":"\n\n
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\n 13 Feb 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: Leaders and How They Lead \u2013 Legends\u2019 Mike Tomon & Atlanta Hawks\u2019 Melissa Proctor <\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Leaders Podcast<\/a>, Leadership & Culture<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-and-how-they-lead-legends-mike-tomon-atlanta-hawks-melissa-proctor\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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The Legends Co-President on the multi-leader model, and the Atlanta Hawks\u2019 CMO on the meaning of authentic leadership. <\/span><\/h4>\n

Hello and welcome to Leaders and how they lead, the podcast that brings all manner of sporting CEOs into the Leaders studio to ask them how they manage \u2013 and to nudge and nurdle them into thinking deeper about what they do on a day-to-day basis.<\/span>\u00a0<\/span><\/p>\n

This week\u2019s guest is Mike Tomon, Co-President and COO at premium experiences and sports sales hothouse Legends, which was founded in 2008 through a ground-breaking partnership between the New York Yankees and the Dallas Cowboys. Tomon joined the company in 2014, having previously played a key commercial role in AEG\u2019s Global Partnerships team.\u00a0<\/span>\u00a0<\/span><\/p>\n

Tomon leads global operations for Legends, including domestic and international revenue generation and growth across the company\u2019s 360-degree service solution platform, which spans planning, sales, partnerships, merchandise, hospitality, and technology solutions for some of the biggest brands in sports and entertainment. \u00a0<\/span><\/p>\n

Beginning at <\/span>28:03<\/span>, the episode also includes insights on leadership from EVP and CMO of Atlanta Hawks, Melissa Proctor.\u00a0<\/span>\u00a0<\/span><\/p>\n