{"id":15912,"date":"2023-03-10T11:53:17","date_gmt":"2023-03-10T11:53:17","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=15912"},"modified":"2023-03-10T11:53:18","modified_gmt":"2023-03-10T11:53:18","slug":"podcast-leaders-live-the-big-interview-with-premiership-rugby-ceo-simon-massie-taylor-the-real-reason-sponsorship-works%ef%bf%bc","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-live-the-big-interview-with-premiership-rugby-ceo-simon-massie-taylor-the-real-reason-sponsorship-works%ef%bf%bc\/","title":{"rendered":"Podcast: Leaders Live – The big interview with Premiership Rugby CEO Simon Massie-Taylor | The real reason sponsorship works\ufffc"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n 10 Mar 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: Leaders Live – The big interview with Premiership Rugby CEO Simon Massie-Taylor | The real reason sponsorship works<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
\n
\n
\n
Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a>, Leaders Podcast<\/a> <\/div>\n
\n
Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-live-the-big-interview-with-premiership-rugby-ceo-simon-massie-taylor-the-real-reason-sponsorship-works%ef%bf%bc\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
\n
\n
\n
\n \n \n \n
\n

Premiership Rugby\u2019s CEO and Pepsi\u2019s Director of Sports Marketing (North America) and Expedia Group\u2019s Director of Football and Music Partnerships.<\/h4>\n

Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.<\/p>\n

As a tumultuous Premiership Rugby season rumbles on, the league\u2019s CEO, Simon Massie-Taylor, joins the show to discuss the challenges of running a major domestic league, the future direction of the sport and his gameplan for raising rugby union\u2019s profile in England.<\/p>\n

And then from 34:47, Melissa Duhaime, Director of Sports Marketing for Pepsi in North America, and Liseli Sitali, Director of Football and Music Partnerships at Expedia Group, join our hosts James Emmett and David Cushnan to explore the sponsorship market \u2013 what\u2019s working, what\u2019s not and where\u2019s the real value to be found.<\/p>\n