{"id":19756,"date":"2023-08-15T08:00:00","date_gmt":"2023-08-15T08:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=19756"},"modified":"2023-10-23T21:32:19","modified_gmt":"2023-10-23T21:32:19","slug":"podcast-the-blueprint-concacafs-heidi-pellerano","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-blueprint-concacafs-heidi-pellerano\/","title":{"rendered":"Podcast: The Blueprint \u2013 CONCACAF\u2019s Heidi Pellerano\u00a0"},"content":{"rendered":"\n\n
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\n 15 Aug 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: The Blueprint \u2013 CONCACAF\u2019s Heidi Pellerano\u00a0<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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In conversation with the Chief Commercial Officer at the Confederation of North, Central America and Caribbean Association Football.\u00a0<\/strong><\/h3>\n

This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.<\/span>\u00a0<\/span><\/p>\n

This series teases out insights from leading industry executives about how they strategise. They\u2019ll provide a fresh perspective on sports’ most recognisable organisations, with real life examples of where strategy worked (or didn\u2019t).<\/span>\u00a0<\/span><\/p>\n

In this episode, Heidi Pellerano, who leads commercial initiatives at CONCACAF, joins Leaders\u2019 Content Director David Cushnan and Deltatre\u2019s Commercial Strategy Lead Max Barnett to outline her approach to strategic thinking, how and why investing in data is critical, and how working with member associations requires a flexible strategy.<\/span>\u00a0<\/span><\/p>\n