{"id":22672,"date":"2023-11-27T12:41:11","date_gmt":"2023-11-27T12:41:11","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=22672"},"modified":"2023-11-27T12:41:11","modified_gmt":"2023-11-27T12:41:11","slug":"podcast-the-blueprint-juventus-mike-armstrong-and-manchester-uniteds-patrick-jenkinson-2","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-blueprint-juventus-mike-armstrong-and-manchester-uniteds-patrick-jenkinson-2\/","title":{"rendered":"Podcast: The Blueprint \u2013 Juventus\u2019 Mike Armstrong and Manchester United\u2019s Patrick Jenkinson"},"content":{"rendered":"\n\n
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\n 27 Nov 2023 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: The Blueprint \u2013 Juventus\u2019 Mike Armstrong and Manchester United\u2019s Patrick Jenkinson<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-blueprint-juventus-mike-armstrong-and-manchester-uniteds-patrick-jenkinson-2\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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A discussion about what great strategy looks like in practice with two of Europe\u2019s most storied football teams, recorded live at Leaders Week London.<\/h4>\n

This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.<\/p>\n

This series teases out insights from leading industry executives about how they strategise. They\u2019ll provide a fresh perspective on sports\u2019 most recognisable organisations, with real life examples of where strategy worked (or didn\u2019t).<\/p>\n

In this episode, Leaders\u2019 Content Director David Cushnan and Deltatre\u2019s Commercial Strategy Lead Max Barnett are joined by Mike Armstrong, Chief Marketing Officer at Juventus and Patrick Jenkinson, Commercial Director of Venue and E-Commerce, at Manchester United for a special edition, recorded live on stage at Leaders Week.<\/p>\n