{"id":23353,"date":"2024-01-18T09:42:56","date_gmt":"2024-01-18T09:42:56","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&#038;p=23353"},"modified":"2024-01-19T09:43:22","modified_gmt":"2024-01-19T09:43:22","slug":"podcast-drinks-on-the-ioc-major-league-soccer-launches-a-lab-getting-real-on-artificial-intelligence","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-drinks-on-the-ioc-major-league-soccer-launches-a-lab-getting-real-on-artificial-intelligence\/","title":{"rendered":"Podcast: Drinks on the IOC; Major League Soccer launches a lab; Getting real on artificial intelligence"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2024\/01\/GettyImages-1937623181-scaled.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                18 Jan 2024                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/podcasts\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Podcast: Drinks on the IOC; Major League Soccer launches a lab; Getting real on artificial intelligence<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/leaders-podcast\/\" rel=\"tag\">Leaders Podcast<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/strategy-and-commercialisation\/\" rel=\"tag\">Strategy &amp; Commercialisation<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-drinks-on-the-ioc-major-league-soccer-launches-a-lab-getting-real-on-artificial-intelligence\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-drinks-on-the-ioc-major-league-soccer-launches-a-lab-getting-real-on-artificial-intelligence\/&#038;text=Podcast: Drinks on the IOC; Major League Soccer launches a lab; Getting real on artificial intelligence\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Podcast: Drinks on the IOC; Major League Soccer launches a lab; Getting real on artificial intelligence. https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-drinks-on-the-ioc-major-league-soccer-launches-a-lab-getting-real-on-artificial-intelligence\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-drinks-on-the-ioc-major-league-soccer-launches-a-lab-getting-real-on-artificial-intelligence\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Leaders&#8217; Editorial Director James Emmett and Content Director David Cushnan pick over the big issues of the sports industry week, with the help of Veritone&#8217;s Head of Sports and Entertainment, Gary Warech.<\/h4>\n<p>They discuss AB InBev&#8217;s big deal to sponsor the Olympics, the launch of Major League Soccer&#8217;s Innovation Lab and the relentless wave of sports documentaries, before Warech explains when and how AI should be embraced by the sports industry; what sport&#8217;s leaders need to know and the skillsets they should be looking for; and creative approaches for using AI to generate revenue.<\/p>\n<p>On the conversational agenda:<\/p>\n<ul>\n<li>00:00 &#8211; 04:46: Introductory remarks<\/li>\n<li>04:47 &#8211; 07:28: The key weekly sports business stories reviewed (in 180 seconds)<\/li>\n<li>07:34 &#8211; 11:10: A welcome to Gary Warech, Veritone&#8217;s Head of Sports and Entertainment and a look at AI<\/li>\n<li>14:21 &#8211; 19:10: Placing sports documentaries under the microscope<\/li>\n<li>21:47 &#8211; 24:20: Major League Soccer&#8217;s pioneering Innovation Lab<\/li>\n<li>27:02 &#8211; 34:32: Major sponsorship deals dissected including AB InBev x Olympics and BYD x Euro 2024<\/li>\n<li>34:40 &#8211; 42:45: A deeper dive on AI in 2024 with Gary Warech<\/li>\n<li>42:46 &#8211; 46:08: Advice to CEOs of sports organisations on using AI<\/li>\n<li>50:47 &#8211; 57:34: Recommendations: what to read, watch and listen<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Listen to the podcast below, and subscribe today on\u00a0<a href=\"https:\/\/podcasts.apple.com\/gb\/podcast\/leaders-sport-business-podcast\/id1126762453\">Apple<\/a>,\u00a0<a href=\"https:\/\/www.amazon.co.uk\/ap\/signin?openid.pape.max_auth_age=0&amp;openid.return_to=https%3A%2F%2Fmusic.amazon.co.uk%2Fpodcasts%2F2479cb82-ffc9-49bd-847c-c25a75416d8d%2Fleaders-sport-business-podcast%3FrefMarker%3Dnull&amp;openid.identity=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;openid.assoc_handle=amzn_webamp_uk&amp;openid.mode=checkid_setup&amp;language=en_GB&amp;openid.claimed_id=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0%2Fidentifier_select&amp;pageId=login&amp;openid.ns=http%3A%2F%2Fspecs.openid.net%2Fauth%2F2.0\">Amazon<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2bmUlpixbMfrRGdEs6FKWz\">Spotify<\/a>\u00a0or your chosen podcast platform.<\/p>\n<p><iframe loading=\"lazy\" title=\"Blubrry Podcast Player\" src=\"https:\/\/player.blubrry.com\/id\/128496600?cache=1705569854#darkOrLight-Light&amp;shownotes-ffffff&amp;download-ffffff&amp;subscribe-ffffff&amp;share-ffffff&amp;shownotesBackground-444444&amp;downloadBackground-003366&amp;subscribeBackground-fb8c00&amp;shareBackground-1976d2\" width=\"100%\" height=\"150px\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>Leaders&#8217; Editorial Director James Emmett and Content Director David Cushnan pick over the big issues of the sports industry week, with the help of Veritone&#8217;s Head of Sports and Entertainment, Gary Warech.<\/p>\n","protected":false},"featured_media":23354,"menu_order":0,"template":"","categories":[19,35,36,56,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-23353","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-leaders-podcast","category-sport-business","category-strategy-and-commercialisation","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Podcast: Drinks on the IOC; Major League Soccer launches a lab; Getting real on artificial intelligence - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-drinks-on-the-ioc-major-league-soccer-launches-a-lab-getting-real-on-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast: Drinks on the IOC; 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