{"id":23649,"date":"2024-02-01T16:01:04","date_gmt":"2024-02-01T16:01:04","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=23649"},"modified":"2024-02-01T16:04:28","modified_gmt":"2024-02-01T16:04:28","slug":"podcast-branding-stadiums-renaming-f1-teams-style-and-substance-in-the-outdoor-wear-space","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-branding-stadiums-renaming-f1-teams-style-and-substance-in-the-outdoor-wear-space\/","title":{"rendered":"Podcast: Branding stadiums; renaming F1 teams, style and substance in the outdoor wear space"},"content":{"rendered":"\n\n
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\n 1 Feb 2024 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: Branding stadiums; renaming F1 teams, style and substance in the outdoor wear space<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a>, Technology & Innovation<\/a> <\/div>\n
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Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-branding-stadiums-renaming-f1-teams-style-and-substance-in-the-outdoor-wear-space\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Branding stadiums; renaming F1 teams, style and substance in the outdoor wear space<\/b><\/span><\/h4>\n
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Leaders’ Editorial Director James Emmett and Content Director David Cushnan assess the stories of the sports industry week, with the help of Amanda Calder-McLaren, the new CMO of outdoor wear brand Montirex.<\/div>\n
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They discuss stadium and Formula One team branding, as Levi\u2019s renew a big deal with the San Francisco 49ers and Visa teams up with Red Bull in F1.<\/p>\n<\/div>\n

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Then Calder-McLaren explains her switch to Montirex after six years looking after The North Face\u2019s brand and marketing activities. She outlines the challenges of building credible, meaningful partnerships with endurance\/adventure events and fans; shares her perspective on the role purposes plays in modern marketing; and explains why she\u2019s helped found Opening Up The Outdoors, a coalition of brands seeking to make outdoors spaces a more inclusive environment.<\/p>\n

Listen to the podcast below, and subscribe today on\u00a0Apple<\/a>,\u00a0Amazon<\/a>,\u00a0Spotify<\/a>\u00a0or your chosen podcast platform<\/p>\n