{"id":24775,"date":"2024-05-01T15:59:33","date_gmt":"2024-05-01T15:59:33","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=24775"},"modified":"2024-05-01T15:59:35","modified_gmt":"2024-05-01T15:59:35","slug":"podcast-how-ferrari-and-hp-got-together-george-pynes-turf-management-and-the-rise-and-rise-of-cowboy-culture","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-how-ferrari-and-hp-got-together-george-pynes-turf-management-and-the-rise-and-rise-of-cowboy-culture\/","title":{"rendered":"Podcast: How Ferrari and HP got together; George Pyne\u2019s turf management; and the rise and rise of Cowboy culture"},"content":{"rendered":"\n\n
\n\t
\n\n\t\t
\n\t\t\t
\n\n\t\t\t\t
\n \n\t\t\t\t\t
\n\t\t\t\t\t\t

\n 1 May 2024 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: How Ferrari and HP got together; George Pyne\u2019s turf management; and the rise and rise of Cowboy culture<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
\n
\n
\n
Category<\/div>\n Brands & Sponsorship<\/a>, Fan Engagement<\/a>, Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
\n
Share<\/div>\n Facebook<\/a>\n Twitter<\/a>\n Email<\/a>\n Copy Link<\/a>\n
https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-how-ferrari-and-hp-got-together-george-pynes-turf-management-and-the-rise-and-rise-of-cowboy-culture\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
\n
\n
\n
\n \n \n \n
\n

Leaders’ Editorial Director James Emmett and Content Director David Cushnan shake down the global sports industry for the stories of the week.<\/span><\/strong><\/h4>\n

That includes Amazon\u2019s potential broadcast deal with the NBA, Saudi giant Aramco\u2019s new partnership with Fifa, difficult days for sports journalism, George Payne\u2019s turf management, DAZN\u2019s German football dispute, the rise of Cowboy culture, and reflections on the death of Ayrton Senna 30 years ago this week.<\/p>\n

And there\u2019s time for a new feature, Inside The Deal, explaining how Hewlett-Packard\u2019s new title sponsorship deal with Ferrari came about: the brand alignment, the value exchange, who was at the negotiating table, the Omnicom fingerprints on the agreement including the role of the Fuse and PHD agencies and why it\u2019s a handy way to get a slice of Lewis Hamilton\u2019s time.<\/p>\n

Listen to the podcast below, and subscribe today on\u00a0Apple<\/a>,\u00a0Amazon<\/a>,\u00a0Spotify<\/a>\u00a0or your chosen podcast platform.<\/p>\n