{"id":25477,"date":"2024-06-26T12:21:20","date_gmt":"2024-06-26T12:21:20","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=25477"},"modified":"2024-06-26T12:21:23","modified_gmt":"2024-06-26T12:21:23","slug":"podcast-the-cannes-cmo-conversations-why-a-b2b-brand-is-going-on-manchester-uniteds-shirts-and-how-to-tell-better-stories-through-sport","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-cannes-cmo-conversations-why-a-b2b-brand-is-going-on-manchester-uniteds-shirts-and-how-to-tell-better-stories-through-sport\/","title":{"rendered":"Podcast: The Cannes CMO conversations: Why a B2B brand is going on Manchester United’s shirts and how to tell better stories through sport."},"content":{"rendered":"\n\n
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\n 26 Jun 2024 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: The Cannes CMO conversations: Why a B2B brand is going on Manchester United’s shirts and how to tell better stories through sport.<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Fan Engagement<\/a>, Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-cannes-cmo-conversations-why-a-b2b-brand-is-going-on-manchester-uniteds-shirts-and-how-to-tell-better-stories-through-sport\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Leaders’ Content Director David Cushnan brings you the stories of the sports industry week, while Editorial Director James Emmett brings you a couple of heavyweight brand CMO conversations from last week’s Cannes Lions International Festival of Creativity<\/strong>.<\/h5>\n

At the Sport Beach, hosted by Stagwell, he sat down with Don McGuire, CMO of Qualcomm, a B2B company that, through its Snapdragon brand, is about to become much more visible, as Manchester United’s new front-of-shirt sponsor.<\/p>\n

Then he catches up with Mark Kirkham, CMO of International Beverages at PepsiCo, who reflects on how the best storytelling in sports marketing happens – and where it’s happening in 2024.<\/p>\n

Listen to the podcast below, and subscribe today on\u00a0Apple<\/a>,\u00a0Amazon<\/a>,\u00a0Spotify<\/a>\u00a0or your chosen podcast platform.<\/p>\n

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