{"id":28821,"date":"2024-12-02T17:56:01","date_gmt":"2024-12-02T17:56:01","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=28821"},"modified":"2024-12-02T17:58:58","modified_gmt":"2024-12-02T17:58:58","slug":"model-making-the-nfls-international-success-story-the-premium-economization-of-sport-john-skipper-on-how-major-rights-holders-can-enhance-the-value-of-media-rights-packages","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/model-making-the-nfls-international-success-story-the-premium-economization-of-sport-john-skipper-on-how-major-rights-holders-can-enhance-the-value-of-media-rights-packages\/","title":{"rendered":"Model making: the NFL’s international success story; the premium economization of sport; John Skipper on how major rights holders can enhance the value of media rights packages."},"content":{"rendered":"\n\n
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\n 2 Dec 2024 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

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Category<\/div>\n Brands & Sponsorship<\/a>, Fan Engagement<\/a>, Leaders Podcast<\/a>, Sport Business<\/a>, Strategy & Commercialisation<\/a> <\/div>\n
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Model making: the NFL’s international success story; the premium economization of sport; John Skipper on how major rights holders can enhance the value of media rights packages.<\/strong>
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Welcome to the third and final episode of Model making, a series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks whether we need a new commercial vision for sport.<\/p>\n

Hosted by Leaders Editorial Director James Emmett and Viagogo\u2019s International Lead Matt Drew, the three-part series puts sport\u2019s traditional revenue streams under the microscope.<\/p>\n

If media rights increases cannot be taken for granted and sponsorship revenue is under threat, where are the new business lines for rights holders to focus on? This episode is focused on the solutions to some of sport’s most existential challenges.<\/p>\n

To help them make sense of the shifting sands around them, the pair are joined by four illustrious guests:<\/p>\n