{"id":33108,"date":"2025-10-08T14:03:40","date_gmt":"2025-10-08T14:03:40","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=33108"},"modified":"2025-11-06T12:45:34","modified_gmt":"2025-11-06T12:45:34","slug":"podcast-the-tiktok-gameplan-owning-the-narrative-with-rich-paul","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-the-tiktok-gameplan-owning-the-narrative-with-rich-paul\/","title":{"rendered":"Podcast – The TikTok GamePlan: Owning the Narrative with Rich Paul"},"content":{"rendered":"\n\n
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\n 8 Oct 2025 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast – Owning the Narrative with Rich Paul<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Brands & Sponsorship<\/a>, Digital & Media<\/a>, Fan Engagement<\/a>, Leaders Podcast<\/a>, Sport Business<\/a> <\/div>\n
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Welcome to the second episode in a new series called The TikTok Gameplan.<\/h4>\n

In the second episode of the series between Leaders and TikTok, we explore the social giant\u2019s approach to sport through the prism of some of its key executives and content creators.<\/p>\n

To help us do that, we called upon Rich Paul, Founder & CEO of Klutch Sports Group \u2013 one of the most influential sports agencies in the world with LeBron James, Anthony Davis, Juju Watkins and Draymond Green on its books. Paul has recently become a TikTok user and has already been widely admired for dropping brilliant insights on athlete branding, draft picks, and what it takes to build a lasting sports empire.<\/p>\n

Vanessa Craft, TikTok\u2019s Global Head of Content Partnerships and Business Development, joins Paul on the show to talk through community-building, how the worlds of sports, music and fashion are showing up on TikTok, and the consumption habits between men and women on the platform.<\/p>\n

SBJ\u2019s Managing Director Dan Kaufman hosted the conversation a few days after TikTok\u2019s North American Sports Summit.<\/p>\n

Listen to the podcast below, and subscribe today on\u00a0Apple<\/a>,\u00a0Amazon<\/a>,\u00a0Spotify<\/a>\u00a0or your chosen podcast platform.<\/p>\n