{"id":7342,"date":"2022-02-25T13:13:00","date_gmt":"2022-02-25T13:13:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=7342"},"modified":"2022-06-06T14:04:37","modified_gmt":"2022-06-06T14:04:37","slug":"podcast-leaders-live-the-challenger-mentality-and-how-to-make-an-instant-impact","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-live-the-challenger-mentality-and-how-to-make-an-instant-impact\/","title":{"rendered":"Podcast: Leaders Live – The Challenger Mentality and how to make an instant impact"},"content":{"rendered":"\n\n
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\n 25 Feb 2022 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: Leaders Live – The Challenger Mentality and how to make an instant impact<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Technology & Innovation<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-leaders-live-the-challenger-mentality-and-how-to-make-an-instant-impact\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Leaders Live is our monthly studio talk show\u00a0on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. On this episode, we unpack what \u2018the challenger mentality\u2019 actually means, analyse what it takes to build something new, and explore how to make an impact with something different in the sports industry.\u00a0<\/span>\u00a0<\/span><\/p>\n

There\u2019s something inherent in sport about the concept of \u2018the challenger\u2019. Not just a necessary half of any one-on-one contest, but something deeper: a romantic notion of potential triumph against the odds; a compelling story that sweeps people up and drives competitors and fans alike; a mindset that inspires, energises and informs strategy. But what about the business of sport? Do the same notions apply here? And how do the most successful start-ups use the challenger mentality to their advantage?<\/span>\u00a0<\/span><\/p>\n

To help us answer these questions, we are joined by Philip Sharpe, Managing Director and Chief Operating Officer of Infront X, who is an expert in helping global sport brands engage with audiences and monetize their investments by identifying opportunities enabled by digital technology.\u00a0<\/span>\u00a0<\/span><\/p>\n

Our second guest is Tim Godfrey, Chief Marketing Officer of the Professional Triathletes Organisation, a two-year-old entity that seeks to showcase the passion, ability, setbacks and accomplishments of all those who participate in triathlon, from newbies to professionals, through motivational content, inspiring events such as the Collins cup, and first-of-its-kind ranking technology.<\/span>\u00a0<\/span><\/p>\n

Last but certainly not least we are joined by Sharon Fuller, Chief Content Officer at the new eSkootr Championship, the world\u2019s first electric scooter racing series. Launching this year in six\u00a0different countries across Europe and North America, the series\u2019 goal is to revolutionise micromobility by turning it into a competitive sport for the very first time. The mixed-gender championship has a mission to drive positive change in sport by advocating for inclusion, accessibility and sustainability.<\/span>\u00a0<\/span><\/p>\n

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On 16th and 17th March, we are partnering with Abu Dhabi Sports Council to bring you The Leaders Sport Business Summit Abu Dhabi. Please click here to find out more and register your interest.<\/a><\/p>\n

Listen to the podcast or watch the broadcast below, and subscribe today on iTunes<\/a>, Stitcher<\/a>, Spotify<\/a> or your chosen podcast platform. You can also click here to watch the broadcast in video.<\/span><\/span><\/a><\/p>\n