{"id":7508,"date":"2021-10-04T18:08:00","date_gmt":"2021-10-04T18:08:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=podcast&p=7508"},"modified":"2022-06-06T14:10:23","modified_gmt":"2022-06-06T14:10:23","slug":"podcast-appointment-to-view-sky-sports-gary-hughes","status":"publish","type":"podcast","link":"https:\/\/leadersinsport.com\/sport-business\/podcasts\/podcast-appointment-to-view-sky-sports-gary-hughes\/","title":{"rendered":"Podcast: Appointment to View \u2013 Sky Sports\u2019 Gary Hughes"},"content":{"rendered":"\n\n
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\n 4 Oct 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Podcasts<\/a>\n\n\t\t\t\t\t\t

Podcast: Appointment to View \u2013 Sky Sports\u2019 Gary Hughes<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Equality, Diversity & Inclusion<\/a> <\/div>\n
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Going inside \u2018the full Sky Sports treatment\u2019| Innovation in sports broadcasting | The commercialisation of the Women\u2019s Super League.<\/h4>\n

Appointment to View is a series from the Leaders Sport Business Podcast that features conversations with rights owners, broadcasters, creators and innovators at the epicentre of the shifting sports media landscape.<\/p>\n

The series examines how sport is packaged, produced, consumed, distributed, and monetised.<\/p>\n

The third episode in the series features Gary Hughes, Sky Sports\u2019 Head of Football who oversees football production across all Sky Sports platforms. He joined the broadcasting giant in 1995 as a producer on Sky News, before moving across to Sky Sports News, where he led a production team for ten years. He ran Sky\u2019s Champions League coverage for 5 years before taking the Head of Football role in 2014.<\/p>\n

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This conversation was held a few days after the opening weekend of the new WSL season, the first match week of a new rights cycle that has seen Sky and the BBC sign a landmark deal to broadcast the league that has been reported as the richest in domestic women\u2019s football. Gary covers the tone and texture of the coverage, and the importance of the marketing push behind it.<\/p>\n

Click here to join over 1,000 sports industry leaders at Leaders Week from 5 \u2013 7 October.<\/a><\/p>\n

Listen to the podcast below, and subscribe today on iTunes<\/a>, Stitcher<\/a>, Spotify<\/a> or your chosen podcast platform.<\/p>\n