{"id":101,"date":"2018-03-16T00:00:00","date_gmt":"2018-03-16T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/press-releases\/uefa-extends-partnership-with-leaders-xx-series-as-womens-football-growth-strategy-gathers-momentum\/"},"modified":"2022-03-18T16:23:47","modified_gmt":"2022-03-18T16:23:47","slug":"uefa-extends-partnership-leaders-xx-series-womens-football-growth-strategy-gathers-momentum","status":"publish","type":"press-releases","link":"https:\/\/leadersinsport.com\/sport-business\/news\/uefa-extends-partnership-leaders-xx-series-womens-football-growth-strategy-gathers-momentum\/","title":{"rendered":"UEFA extends partnership with Leaders XX Series as women\u2019s football growth strategy gathers momentum"},"content":{"rendered":"\n\n
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\n Mar 16, 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>News<\/a>\n\n\t\t\t\t\t\t

UEFA extends partnership with Leaders XX Series as women\u2019s football growth strategy gathers momentum<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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UEFA has extended its partnership with the Leaders XX Series<\/p>\n \n \n \n

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UEFA, European football\u2019s governing body, has extended its partnership with the Leaders XX Series: a year-long forum to help key industry leaders grow women\u2019s sport through innovation.<\/strong><\/p>\n

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UEFA have enjoyed a transformational year for their promotion of women\u2019s football: a global cumulative audience of 259m watched the UEFA Women\u2019s Euro Finals in Netherlands, providing a catalyst for their strategy to make women\u2019s football the No.1 sport in each of its 55 member associations by 2020.<\/p>\n

The launch of the marketing campaign Together #WePlayStrong has driven millions of girls to engage with football. It has also produced a pioneering reality TV-style vlog, Press Play, which chronicles the daily lives of four top professional players across Europe and has already amassed more than 2.5m views on YouTube.<\/p>\n

Beyond the campaign itself, UEFA has invested heavily in resources, creating a dedicated team that is providing support to its national associations.<\/p>\n

UEFA\u2019s ambition for women\u2019s football focuses on four key aspects that are essential if the game is to grow and become commercially sustainable; addressing the profile and image of the game; increasing visibility and engagement; driving participation at grassroots level; and increasing investment in the game.<\/p>\n

In its inaugural year, the Leaders XX Series brought together over 40 brands and 40 clubs, leagues and federations from 25 countries including Facebook, Nissan, Manchester City, the Rugby Football Union, and YouTube. The success of the partnership with Leaders has enabled UEFA to reinforce its commitment to growing the women\u2019s game to a wide variety of industry leaders. Its decision to unbundle sponsorship rights from the men\u2019s game is regarded as a pivotal moment that will unlock new markets and commercial opportunities for the women\u2019s game.<\/p>\n

To that end, this year\u2019s partnership with Leaders XX Series will provide UEFA with a platform to outline their strategic vision to increase participation and grow fandom within the women\u2019s game.<\/p>\n

It also enables European football\u2019s governing body to showcase their progress so far in the Together #WePlayStrong campaign, whilst hearing from a range of success stories across sport and business.<\/p>\n

These will take the form of three Think Tanks, each designed to focus on specific challenges and opportunities in the promotion, marketing and commercial sponsorship of the women\u2019s game. It will also culminate in UEFA\u2019s title sponsorship of the Leaders XX Red Carpet event taking place during Leaders Week in October.<\/p>\n

Guy-Laurent Epstein, Director of Marketing at UEFA: \u201cWe are pleased to continue our partnership with Leaders in Sport\u2019s XX Series. The past year has been an exciting one for us as we launched our Together #WePlayStrong campaign and enjoyed the most successful UEFA Women\u2019s Euros to date.<\/em><\/p>\n

\u201cWe are now committed to continuing that growth at a strategic level, by increasing participation and increasing fandom in women\u2019s football, but also to recognise the commercial sponsorship opportunities that exist in women\u2019s football, which growing at a rapid rate.<\/em><\/p>\n

\u201cThis partnership allows UEFA to share its journey with an audience aligned behind our own objectives and potential partners who want to share that journey with us, or help expand our knowledge with their own experiences.<\/em><\/p>\n

\u201cI\u2019m sure 2018 will be an even more prosperous year for our campaign and we look forward to working with those which to help us<\/em>.\u201d<\/p>\n

James Worrall, CEO & Founder of Leaders: \u201cAt Leaders it\u2019s our ambition to bring together, regularly, the key influencers that can catalyse growth in women\u2019s sport. The XX Series gives a platform with reach across the entire global sports industry by way of online content and a series of events throughout 2018.<\/em><\/p>\n

“We\u2019re delighted to be partnering once again with UEFA for the series. Given the genuine ambition to transform women\u2019s football across Europe over the coming years, UEFA is the perfect partner to bring this series to life. Together, I\u2019m confident we\u2019ll be able to make great strides in developing women\u2019s sport<\/em>.\u201d<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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UEFA, European football\u2019s governing body, has extended its partnership with the Leaders XX Series: a year-long forum to help key industry leaders grow women\u2019s sport through innovation.<\/p>\n","protected":false},"featured_media":102,"menu_order":0,"template":"","categories":[25],"class_list":["post-101","press-releases","type-press-releases","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business"],"acf":[],"yoast_head":"\nUEFA extends partnership with Leaders XX Series as women\u2019s football growth strategy gathers momentum - Sport Business<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadersinsport.com\/sport-business\/news\/uefa-extends-partnership-leaders-xx-series-womens-football-growth-strategy-gathers-momentum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UEFA extends partnership with Leaders XX Series as women\u2019s football growth strategy gathers momentum - 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