{"id":121,"date":"2017-08-24T00:00:00","date_gmt":"2017-08-24T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/press-releases\/dont-fight-the-fomo\/"},"modified":"2021-09-02T10:59:09","modified_gmt":"2021-09-02T10:59:09","slug":"dont-fight-fomo","status":"publish","type":"press-releases","link":"https:\/\/leadersinsport.com\/sport-business\/news\/dont-fight-fomo\/","title":{"rendered":"Don&#8217;t Fight the FOMO"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/LW-Launch-Featured-Image-e1495617716289-4.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Aug 24, 2017                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/news\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>News<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Don&#8217;t Fight the FOMO<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/uncategorized\/\" rel=\"tag\">Uncategorized<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/news\/dont-fight-fomo\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/news\/dont-fight-fomo\/&#038;text=Don't Fight the FOMO\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Don't Fight the FOMO. https:\/\/leadersinsport.com\/sport-business\/news\/dont-fight-fomo\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/news\/dont-fight-fomo\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                                                            <p class=\"es-section__label es-label es-label--md\">Leaders Week, 2-6 October 2017<\/p>\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>A message from James Worrall, CEO and Founder, Leaders.<\/h4>\n<hr \/>\n<p><strong>It&#8217;s Squeaky Bum Time \u00a0<\/strong><\/p>\n<p>The great Sir Alex Ferguson \u2013 Mr Squeaky Bum himself &#8211; used to get like this towards the end of a tight season, and I get that feeling every year when we get close to <a href=\"http:\/\/info.leadersinsport.com\/e\/285402\/leaders-week-\/4fw9d\/97029613\">Leaders in London<\/a>. 3,000 people flying in from around the world to listen to the big guns and network with the top dogs. Established names like <strong>Sorrell, Beane, Glenn, Coe, McMahon,<\/strong> and <strong>Bartomeu<\/strong> and new players like <strong>Amazon, Intel, Spotify, Instagram, Facebook, Twitter, Rakuten<\/strong>. It\u2019s our 10-year anniversary and I\u2019m really looking forward to the new Main Stage, more content, more networking and the highlight of the event, the food \u2013 a world buffet to cater for every taste. Worth the entrance alone.<\/p>\n<p><strong>Consumer Choice<\/strong><\/p>\n<p>Ever been paralysed by choice? You know, everything is in the same place but you can\u2019t decide what to do. My kids get it when they go to a playground and the sports business movers and shakers get it when they look at the Leaders line-up. Especially this year. Did you know there are no fewer than <strong>five separate summits<\/strong> running all over London on the Monday and Tuesday before the <a href=\"https:\/\/leadersinsport.com\/leaders-week\/sport-business-summit\/#banner-3\"><strong>Sport Business Summit<\/strong><\/a> itself on the Wednesday and Thursday? Did you know we researched over 700 people worldwide to find out precisely what the industry wanted for these summits? Did you know they\u2019re a deep-dive on the fastest growing areas in sport? &#8220;Just tell me what\u2019s happening,\u201d I hear you say. OK, here goes:<\/p>\n<p><strong>Monday 2 October: \u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/leaders-week\/the-broadcast-disruptors\/#banner-3\">Broadcast Disruptors<\/a> (about, yes you\u2019ve guessed it, those media players who are disrupting the traditional broadcast landscape \u2013 I\u2019m looking forward to the new Man Utd Media CEO, Phil Lynch) at BT Tower.<\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/leaders-week\/social-fanalytics\/#banner-3\">Social Fanalytics<\/a> (about the data and commercial opportunities underpinning social platforms) at the new swanky CAKE office &#8211; do you want a slice of the action!?<\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/leaders-week\/generation-xx-series\/#banner-3\">Generation XX<\/a> (for those invested in the growth of women\u2019s sport) at Under the Bridge.<\/li>\n<\/ul>\n<p><strong>Tuesday 3 October<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/leaders-week\/ultimate-fan-experience\/#banner-3\">Ultimate Fan Experience<\/a> (for those focussed on better engaging fans, wherever they are on the planet) at Stamford Bridge.<\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/leaders-week\/esports-live\/#banner-3\">Esports Live<\/a> (about the hottest topic in sport right now: understand the ecosystem, owners, teams, players, money and market) at Under the Bridge.<\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/leaders-under-40-awards\/\">Leaders Under 40 Awards <\/a>(a celebration of the best sport business talent across the globe) at The Natural History Museum.<\/li>\n<\/ul>\n<p>Click here to see <a href=\"https:\/\/leadersinsport.com\/leaders-week\/overview\/#free-text-area-3\">the schedule for the week<\/a> and, as for the speakers, well, they are completely off the chart (<a href=\"https:\/\/leadersinsport.com\/leaders-week\/speakers\/#classes-2\">click here<\/a>).<\/p>\n<p><strong>Lastminute.com<\/strong><\/p>\n<p>Psychologists call it the domino or sheep effect. I call it FOMO (Fear of Missing Out). Whatever it is, we\u2019ve seen this phenomena for 10 years. On the 1st September, just after the final price increase, the phones never stop buzzing for 6 solid weeks. The industry must wake up one day, look at the calendar, find out who&#8217;s going and whats happening and think \u201cI have to go\u201d and do whatever it takes to book a place before we sell out. Even though it means paying top dollar. <a href=\"http:\/\/info.leadersinsport.com\/e\/285402\/week-enquire--free-text-area-2\/4fw9x\/97029613\">So please don\u2019t book before September!<\/a> If you do we will lose lots of money and you will save a fortune. Not great for my squeaky bum but I\u2019m happy with that trade off as we always sell out \ud83d\ude42<\/p>\n<p>So there we have it. 3,000 people in London. Nearly 100 speakers. A tonne of new business opportunities. FOMO. And at least one squeaky bum.<\/p>\n<p>[button link=&#8217;https:\/\/leadersinsport.com\/leaders-week\/enquire\/#free-text-area-2&#8242;]I want to be there[\/button]<\/p>\n<p>&nbsp;<\/p>\n<p>See you there!<\/p>\n<p>James Worrall,<\/p>\n<p>CEO &amp; Founder<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"<p>A message from James Worrall, CEO and Founder, Leaders.<\/p>\n","protected":false},"featured_media":122,"menu_order":0,"template":"","categories":[1],"class_list":["post-121","press-releases","type-press-releases","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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