{"id":147,"date":"2016-10-06T00:00:00","date_gmt":"2016-10-06T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/press-releases\/curtain-call-the-sun-sets-on-the-leaders-sport-business-summit\/"},"modified":"2021-09-02T10:59:29","modified_gmt":"2021-09-02T10:59:29","slug":"curtain-call-sun-sets-leaders-sport-business-summit","status":"publish","type":"press-releases","link":"https:\/\/leadersinsport.com\/sport-business\/news\/curtain-call-sun-sets-leaders-sport-business-summit\/","title":{"rendered":"Curtain call: The sun sets on the Leaders Sport Business Summit"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/LSBS-Roundup-day-two-2.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                Oct 06, 2016                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/news\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>News<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Curtain call: The sun sets on the Leaders Sport Business Summit<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                                  <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/news\/curtain-call-sun-sets-leaders-sport-business-summit\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/news\/curtain-call-sun-sets-leaders-sport-business-summit\/&#038;text=Curtain call: The sun sets on the Leaders Sport Business Summit\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Curtain call: The sun sets on the Leaders Sport Business Summit. https:\/\/leadersinsport.com\/sport-business\/news\/curtain-call-sun-sets-leaders-sport-business-summit\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/news\/curtain-call-sun-sets-leaders-sport-business-summit\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><p><span style=\"color: #111111;\">As the sun sets on another Leaders Sport Business Summit, the mood mellows, but the good times roll on: get on down to Frankie&#8217;s, if you&#8217;re not there already, for a couple more frosty ones before the day is out. <\/span><\/p>\n<p><span style=\"color: #111111;\">It&#8217;s been another jam-packed day here at Stamford Bridge in London, so here&#8217;s your on-the-button review. Once again, we can&#8217;t promise it will be comprehensive, but it should at least provide a few closing thoughts to take home with you. Or indeed to bring back to Stamford Bridge with you if you&#8217;re joining us for the final piece in the Leaders Week puzzle tomorrow &#8211; the Leaders Meet: The Game Changers conference.<\/span><\/p>\n<p><span style=\"color: #111111;\">Another shout for the industrious crew from the SportBusiness Group &#8211; our B2B media partners &#8211; who have been busy chronicling the day on their live blog platform. You can catch up on the Leader stream <\/span><a title=\"here\" href=\"http:\/\/cl.s6.exct.net\/?qs=3372e53f779c4c4bfbda84a8126f01e04990448bf752d7c75c888706ad0cb11d\">here<\/a><span style=\"color: #111111;\">, the brand stream <\/span><a title=\"here\" href=\"http:\/\/cl.s6.exct.net\/?qs=3372e53f779c4c4be31245f224f148aa82057d2a2f2e4dc6019c8c60c1269ccd\">here<\/a><span style=\"color: #111111;\">, the digital stream <\/span><a title=\"here\" href=\"http:\/\/cl.s6.exct.net\/?qs=3372e53f779c4c4b05adf30230e5dd5cebdb0d252cf925053b706a4287c70e04\">here<\/a><span style=\"color: #111111;\">, and the eSports stream <\/span><a title=\"here\" href=\"http:\/\/cl.s6.exct.net\/?qs=3372e53f779c4c4b73ed92a0b86e45cf40c2887ce60935c85e96e298a2f008a6\">here<\/a><span style=\"color: #111111;\">.<\/span><\/p>\n<p><b>Seen:<\/b><\/p>\n<p>You might have missed it yesterday, but the Freudian slip-watchers were out in force and brought this one to our attention: Asked by Nielsen Sport&#8217;s Simon Long whether eSports was a friend or foe of traditional sport, Blizzard&#8217;s Gio Hunt said emphatically &#8220;FOE&#8221;. Oops. We know what you meant.<\/p>\n<ul>\n<li>Adolfo Bara, MD of Sales and Marketing at La Liga, said the league&#8217;s latest title sponsorship deal with Santander &#8211; which will, crucially, be activated globally &#8211; actually came about very quickly. &#8220;We met them once,&#8221; he said, &#8220;then we met them again, sat in a room for ten days of intense negotiations, then we came out with a deal. It&#8217;s like giving away your daughter; you want to make sure it&#8217;s to the right person.&#8221; Phew &#8211; we dread to think what a long deal looks like.<\/li>\n<li>DiscountIf scooping the top prize in the Tech Start-Up competition. The fledgling firm wooed the judges with promises of low costs and high returns. A one-way route to success if ever there was one. For more on the hard-fought contest, read Andrew Serio&#8217;s summary below.<\/li>\n<li>Thank heavens for Marshall Osbourne, the fresh-faced Head of Sports Partnerships at Uber, who took the unloved 3pm-on-the-second-day slump spot. Conference fatigue kicking in: throw down dome figures: in just four years, Uber has grown from an interesting company worth $360 million to a genuine global giant worth a staggering $68 billion. According to Osbourne, 15% of this year&#8217;s Super Bowl crowd went home in an Uber. Marshall was great. He saved us from the rain and helped us with our bags. #uberallstar<\/li>\n<\/ul>\n<p><b>Heard:<\/b><\/p>\n<ul>\n<li>VR: it&#8217;s exciting for sure. But opinion on the exhibition hall floor was split. According to a straw poll taken by SportBusiness, it&#8217;s either the next big thing, or the next 3D. Detractors say the cost of production and the cost of the headsets is too great, and it&#8217;s hard to get people to spend a long time in the environment.<\/li>\n<li>Freestyle footballer Sean Garnier pronounce his own name. It&#8217;s See-ann. Who&#8217;d have thought it?<\/li>\n<li>Bleacher Report President Rory Brown: &#8220;Instagram is the home for our &#8216;wow&#8217; content, Facebook you can go a little simpler.&#8221;<\/li>\n<li>Uefa marketing chief Guy-Laurent Epstein on &#8216;that&#8217; David Guetta Euros song: &#8220;The Guetta song was number one in 15 countries, top ten in over 50. It allowed us to reach a broader audience, more female-driven. Facebook stats showed that 24 per cent of people who engaged with the song were female. For football, that is usually eight per cent.&#8221;<\/li>\n<li>Potentially one of the best #humblebrags from YouTube star Spencer Owen: &#8220;I was so embarrassed; all these kids were running past Gareth Bale to get to me.&#8221;<\/li>\n<\/ul>\n<p><b>On the grapevine:<\/b><\/p>\n<ul>\n<li>Thierry Borra, Coca-Cola&#8217;s long-time Olympic marketing exec, is something of a wine buff. He&#8217;s from Beane, quite possible the capital city of wine in France, and could well be about to start his own sports marketing industry wine club. Count us in.<\/li>\n<li>Could FIBA&#8217;s Basketball Champions League be in the market for friendly games with the NBA? It could well be.<\/li>\n<li>eSports is the future, but some within the industry are willing to accept they rely on technology of the past: that venerable old box in the corner &#8211; the TV &#8211; validates the quality of the entertainment on offer.<\/li>\n<li>&#8216;Throwback Tweets&#8217; &#8211; aka highlighting, and usually mocking, the first tweet someone ever sent &#8211; could be the next &#8216;born on this day&#8217; in terms of social media engagement.<\/li>\n<\/ul>\n<p><b>On the Twits<\/b><\/p>\n<p><span style=\"color: #111111;\">@Michael_Beast: A pleasure as always to listen to @petermooreEA today. A very insightful presentation on EA&#8217;s views on competitive gaming.#Leaders16<\/span><\/p>\n<p>@SamFogden: Another great session at#Leaders16 by @SpencerOwen@SoccerAM and @seanfreestyle on the power of social influencer marketing.<\/p>\n<p>@SkySportsDavid: Inspiring talk from @cavs CEO @lenkomoroski on the engagement &amp; effect of their @NBA 2016 campaign. Above &amp; beyond. #ALLin216 #Leaders16<\/p>\n<p>@CroninBenjamin: @SpencerOwen says he started posting content on YouTube as an online CV to get job in TV. Now it&#8217;s a viable career #leaders16<\/p>\n<p>@jhaniv: Anyone who&#8217;s doing a marketing conf has to invite Pam El CMO of @NBA to give a keynote! saw her up&amp;close at #Leaders16 she&#8217;s AMAZING!<\/p>\n<p><strong>The Leaders Tech Startup Competition &#8211; in collaboration with Chelsea FC, SKY Sports and Deltatre<\/strong><\/p>\n<ul>\n<li><b>Cash Rules Everything Around Startups<\/b><\/li>\n<li>Digital fan engagement was the unofficial theme of the first annual Leaders Sports Tech Startup Competition, as six teams competed for investment and the judges&#8217; adoration<\/li>\n<li><b>Stage TEN<\/b>, <b>Nine Sports<\/b>, and <b>Stadeom<\/b> are all about developing online content streaming platforms for fans to seamlessly switch between streams, develop their own online personas, and interact with sponsored brand content<\/li>\n<li><b>Laduma<\/b> is an early-adopter of VR-based storytelling, boasting impressive production capabilities (including 3D, a first for VR!) and content creation talent to help teams &#8220;tell stories in a way they never have before&#8221;<\/li>\n<li>However, our two finalists stood out from the pack. <b>Game On<\/b> is basically a super-charged WhatsApp for sports fans, &#8220;building a chat-based broadcasting network&#8221; entirely dedicated to sport. <b>DiscountIF<\/b> gamifies online purchasing, allowing brands to offer discounts to sports fans during online transactions<\/li>\n<li>Like our American colleagues prefer, there had to be a winner, and the judges selected <b>DiscountIF<\/b> for its combination of quick, cheap implementation alongside a clear path to revenue generation<\/li>\n<\/ul>\n<p>Congrats to all involved, and the bar has been set high for future iterations of the competition!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":148,"menu_order":0,"template":"","categories":[],"class_list":["post-147","press-releases","type-press-releases","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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