{"id":33,"date":"2021-03-09T00:00:00","date_gmt":"2021-03-09T00:00:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/press-releases\/laliga-join-the-leadersweek-direct-series-as-a-main-partner\/"},"modified":"2021-09-02T10:57:32","modified_gmt":"2021-09-02T10:57:32","slug":"laliga-join-the-leadersweek-direct-series-as-a-main-partner","status":"publish","type":"press-releases","link":"https:\/\/leadersinsport.com\/sport-business\/news\/laliga-join-the-leadersweek-direct-series-as-a-main-partner\/","title":{"rendered":"LaLiga join the LeadersWeek.direct\/ series as a Main Partner"},"content":{"rendered":"\n\n
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\n Mar 09, 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>News<\/a>\n\n\t\t\t\t\t\t

LaLiga join the LeadersWeek.direct\/ series as a Main Partner<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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LaLiga, the top-flight Spanish football league and entertainment company that supports the sustainable growth of football around the world, has agreed a partnership with Leaders – the premium global conference and publishing organisation in sport – to educate the wider sports market on their international growth plans and to showcase their tech initiatives and innovative partnerships to the industry<\/strong>.<\/p>\n

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To kick start the collaboration, LaLiga\u2019s Managing Director for MENA Maite Ventura<\/strong> and Digital Strategy Director Alfredo Bermejo<\/strong> will tune in to the LeadersWeek.direct\/AbuDhabi<\/a> digital broadcast on 16 \u2013 17 March<\/strong>, in partnership with Abu Dhabi Sports Council, to share the keys to successfully activating across the GCC, provide an insight on how rights holders can grow their foothold in the region and will reflect on the organisation\u2019s recent partnership with Amazon-owned streaming platform Twitch; the first European sports property to launch on the channel.<\/p>\n

With football at its core, LaLiga is focused on creating the most engaging content, from its audiovisual broadcasts to social media and mobile applications, designed specifically for the audience in mind. This approach has earned it over 110 million followers on social platforms, a cumulative broadcast audience of 2.8 billion in the last season and new associations with organisations including LiveLike, Orange, LiveScore, China Mobile and more recently, Twitch.<\/p>\n

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\u00d3scar Mayo<\/strong>, Director of Business, Marketing and International Development commented,<\/p>\n

\u201cIn our years of partnership, Leaders has shown itself to be a very important community in the sports industry, creating events that reflect the true depth of our business and bring together the real change-makers. We are confident of building on such partnerships to help the industry discover new growth opportunities together<\/em>.\u201d<\/p>\n

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Simon Thomlinson<\/strong>, Strategic Partnerships Director, Leaders stated,<\/p>\n

\u201cWe\u2019re delighted to have LaLiga aboard once again as a Main Partner and I\u2019m personally excited to see their representatives in action during our LeadersWeek.direct\/ series. As an organisation we are focused on championing excellence across the business of sport and that ethos certainly resonates with LaLiga\u2019s vision. They\u2019re an organisation that continually innovate, always look to apply cutting edge insight and are relentless in their pursuit of thought leadership in the sport and entertainment space. We\u2019re thrilled to have their support in 2021 and we look forward to welcoming the team next week at LeadersWeek.direct\/AbuDhabi<\/em>.\u201d<\/p>\n

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Secure your digital pass<\/a> to hear from Maite on the keys to successfully activating across the GCC at 09:30 (GMT) on 16 March and hear from Alfredo on the league’s groundbreaking partnership with Twitch at 10:40 (GMT) on 17 March.<\/p>\n

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[button link=’https:\/\/leadersinsport.com\/leaders-events\/leaders-week-direct-abu-dhabi\/’]More info on LeadersWeek.direct\/AbuDhabi[\/button]<\/p>\n<\/p>\n <\/div>\n \n \n \n <\/div>\n

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