{"id":14153,"date":"2022-11-29T17:15:03","date_gmt":"2022-11-29T17:15:03","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&#038;p=14153"},"modified":"2022-11-29T17:23:05","modified_gmt":"2022-11-29T17:23:05","slug":"leaders-report-whats-an-app-worth-today-making-decisions-about-digital-that-optimise-roi","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-report-whats-an-app-worth-today-making-decisions-about-digital-that-optimise-roi\/","title":{"rendered":"Leaders Report &#8211; What&#8217;s an app worth today? Making decisions about digital that optimise ROI"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/11\/GettyImages-821957150-1-scaled.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                29 Nov 2022                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/reports\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Reports<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">What&#8217;s an app worth today? Making decisions about digital that optimise ROI<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/fan-engagement\/\" rel=\"tag\">Fan Engagement<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/sport-business\/\" rel=\"tag\">Sport Business<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-report-whats-an-app-worth-today-making-decisions-about-digital-that-optimise-roi\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-report-whats-an-app-worth-today-making-decisions-about-digital-that-optimise-roi\/&#038;text=What's an app worth today? Making decisions about digital that optimise ROI\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: What's an app worth today? Making decisions about digital that optimise ROI. https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-report-whats-an-app-worth-today-making-decisions-about-digital-that-optimise-roi\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-report-whats-an-app-worth-today-making-decisions-about-digital-that-optimise-roi\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n     id=\"#download\">\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                                                            <h2 class=\"h2 es-section__title\">Leaders Report: What&#8217;s an app worth today?<\/h2>\n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Making decisions about digital that optimise ROI.<\/h4>\n<p>How does a game-changing app become a game-changing app? Where does the process start? What does the process look like? Who should be involved and when? Who comes up with which ideas and how do they get developed, changed and executed? How long should it all take? How much time and resource should be allocated to the process?<\/p>\n<p><a href=\"#download\"><button>Download Report<\/button><\/a><\/p>\n<p>And how should the app plug into and support a wider digital ecosystem? How should success criteria be determined and then measured? And then how long before it all needs to be torn down and built back again from scratch?!<\/p>\n<p>With the help of a team of experts &#8211; technologists, developers, strategists, product managers and marketers from inside sports, broadcasting and technology companies \u2013 this report aims to identify a set of processes, top tips, and guidelines for crowning your digital strategy with a killer app.<\/p>\n<h6>This report has been produced by Leaders with the support of Infront X. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you\u2019re happy for us to share them with Infront X \u2013 and Infront X alone \u2013 then please tick the box where prompted.<\/h6>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n\n\n<!-- blocks\/form-embed -->\n<section\n  class=\"hero hero--var-1 hero--secondary hero--custom-content section-form-embed\"\n  id=\"download\">\n    <div\n      class=\"hero__image\"\n      style=\"background-image: url('https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/11\/GettyImages-821957150-1-scaled.jpg')\"\n    >\n        <div class=\"hero__overlay grad-overlay\">\n            <div class=\"container col-parent col-parent--stack-sm col-parent--flex--v-center\">\n                <div class=\"hero__content  left-side col col--6-w-gutter\">\n                    <div class=\" theme-dark\">\n                        \n                                                    <h1 class=\"hero__title\">Download the report today<\/h1>\n                        \n                                                    <div class=\"content-area ticked-listing\">\n                                <p>You can read our <a href=\"https:\/\/leadersinsport.com\/privacy-policy\/\">privacy policy<\/a> to understand how we use your data and how you can change your preferences.<\/p>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n                <div class=\"hero__content__custom col col--6-w-gutter right-side theme-light\">\n                    <p><iframe loading=\"lazy\" src=\"https:\/\/info.leadersinsport.com\/l\/856843\/2022-11-24\/2lgmg4\" width=\"100%\" height=\"500\" type=\"text\/html\" frameborder=\"0\" allowTransparency=\"true\" style=\"border: 0\"><\/iframe><\/p>\n                  <script defer>\n                    window.addEventListener('DOMContentLoaded', () => {\n                      const form = document.querySelector(`iframe`);\n                      if (form) {\n                        \/**\n                         * Attach a listener for the lifetime of a page to mutate the height of an iframe in response to\n                         * callbacks fired from within the iframe, eg. in reponse to a resize event\n                         *\/\n                        window.addEventListener(\"message\", ({ data }) => {\n                          if(data.height !== undefined && Number(data.height) > 0) {\n                            try {\n                              form.setAttribute(\"data-event\", JSON.stringify(data));\n                              form.setAttribute(\"height\", data.height + \"px\");\n                            } catch (error) {\n                              \/\/ ignore\n                            }\n                          }\n                        });\n                      }\n                    });\n                  <\/script>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":14154,"menu_order":0,"template":"","categories":[19,63,36,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-14153","report","type-report","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-fan-engagement","category-sport-business","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leaders Report - What&#039;s an app worth today? 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