{"id":7361,"date":"2022-02-17T13:26:00","date_gmt":"2022-02-17T13:26:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&#038;p=7361"},"modified":"2022-05-03T14:04:10","modified_gmt":"2022-05-03T14:04:10","slug":"leaders-special-report-transformation-journeys-strategic-approaches-to-digital-in-2022","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-transformation-journeys-strategic-approaches-to-digital-in-2022\/","title":{"rendered":"Leaders Special Report &#8211; Transformation Journeys: Strategic Approaches to Digital in 2022"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/05\/TD3_8698_2021100644321873.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                17 Feb 2022                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/reports\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Reports<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Special Report &#8211; Transformation Journeys: Strategic Approaches to Digital in 2022<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-transformation-journeys-strategic-approaches-to-digital-in-2022\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-transformation-journeys-strategic-approaches-to-digital-in-2022\/&#038;text=Leaders Special Report - Transformation Journeys: Strategic Approaches to Digital in 2022\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Special Report - Transformation Journeys: Strategic Approaches to Digital in 2022. https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-transformation-journeys-strategic-approaches-to-digital-in-2022\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-transformation-journeys-strategic-approaches-to-digital-in-2022\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4><strong>Analysing different approaches to digital strategy in sport in 2022.<\/strong><\/h4>\n<p>Adopting new technology is a progressive move but its ability to generate results is down to how well it can be integrated into the current set-up. Can you cross-check audience data from your OTT with users of your official app or website? Is your match data being used to engage fans inside the stadium as well as TV audiences?<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/l\/856843\/2022-02-16\/vrm41\"><button>Download Report<\/button><\/a><\/p>\n<p>Whether you have a handful or a whole suite of technology services, they must be able to talk to each other for optimum results.<\/p>\n<p>With the concept of digital transformation now well established across the sports industry, we\u2019ve reached the second or third iteration of digital strategies at many major sporting bodies.<\/p>\n<p>Effective digital transformation needs to be propelled by a powerful force of both incentives and dicentives, driven from the top, steered by the customers, informed by experts, and executed and evolved by all levels of an organisation encouraged to embrace new practices through a deliberate<br \/>\ncorporate culture.<\/p>\n<p>But none have taken as bullish an approach to transformation as LaLiga, which formally introduced a unique entity to the market in 2021 \u2013 a result of years of unprecedented investment and development \u2013 to support the industry with an all-in-one digital transformation offering.<\/p>\n<p>This new report provides an in-depth analysis on that offering, and shines a light on different approaches being taken to technology and digital transformation at other major sporting rights holders around the world.<\/p>\n<h5>This report has been produced by Leaders with the support of the LaLiga Tech. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you\u2019re happy for us to share them with LaLiga Tech \u2013 and LaLiga Tech alone \u2013 then please tick the box where prompted.<\/h5>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/info.leadersinsport.com\/l\/856843\/2022-02-16\/vrm41\"><button>Download Report<\/button><\/a><\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":7362,"menu_order":0,"template":"","categories":[19,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-7361","report","type-report","status-publish","has-post-thumbnail","hentry","category-digital-media-sport-business","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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