{"id":7435,"date":"2021-12-17T14:50:00","date_gmt":"2021-12-17T14:50:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&#038;p=7435"},"modified":"2022-05-03T14:52:14","modified_gmt":"2022-05-03T14:52:14","slug":"how-to-maximise-the-value-of-branded-content-in-2022","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/how-to-maximise-the-value-of-branded-content-in-2022\/","title":{"rendered":"How to maximise the value of branded content in 2022"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2022\/05\/Report-header-META.png);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                17 Dec 2021                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/reports\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Reports<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">How to maximise the value of branded content in 2022<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/digital-media-sport-business\/\" rel=\"tag\">Digital &amp; Media<\/a>, <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/technology-and-innovation\/\" rel=\"tag\">Technology &amp; Innovation<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/reports\/how-to-maximise-the-value-of-branded-content-in-2022\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/reports\/how-to-maximise-the-value-of-branded-content-in-2022\/&#038;text=How to maximise the value of branded content in 2022\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: How to maximise the value of branded content in 2022. https:\/\/leadersinsport.com\/sport-business\/reports\/how-to-maximise-the-value-of-branded-content-in-2022\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/reports\/how-to-maximise-the-value-of-branded-content-in-2022\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><div class=\"page\" title=\"Page 6\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<h4><strong>5 key considerations to maximise the value of branded content in 2022<\/strong><\/h4>\n<p>Branded content is an increasingly important component of any rights holders\u2019 commercial strategy and its value is rising.<\/p>\n<p><span style=\"color: #ffffff;\"><button><a style=\"color: #ffffff;\" href=\"https:\/\/info.leadersinsport.com\/l\/856843\/2021-12-17\/tm7rb\">Access Full Guide<\/a><\/button><\/span><\/p>\n<p>Any successful branded content strategy requires a clear picture of what, when, how and why content will be made available to fans. The pandemic has only crystalised that need; with the volume of sports content being produced digitally by leagues, teams, broadcasters, publishers and athletes, rising quickly, it\u2019s a cluttered, saturated online world in which teams are operating. But it\u2019s an increasingly valuable one, as the following data point, sourced by CrowdTangle, demonstrates.<\/p>\n<p style=\"text-align: center;\"><em>The media valuation of branded content on Facebook and Instagram, across the club pages\/profiles of 12 of Europe\u2019s top football clubs, increased by 90% &#8211; \u20ac81 million to \u20ac153.7 million \u2013 during the 18 months from March 2020 to August 2021, compared to the previous 18-month period.<\/em><\/p>\n<p>From integrating partners into your already-established content plans, to retargeting and nudging your engaged audience towards incentives or purchases, to the changing ways in which value can be generated, rights holder branded content strategies are becoming more sophisticated \u2013 doing branded content effectively requires careful consideration.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<h5>This guide has been produced by Leaders with the support of Meta. The guide is free to access and requires a basic set of details. We will not share these details with any third party, but if you\u2019re happy for us to share them with Meta \u2013 and Meta alone \u2013 then please tick the box where prompted.<\/h5>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\"><button><a style=\"color: #ffffff;\" href=\"https:\/\/info.leadersinsport.com\/l\/856843\/2021-12-17\/tm7rb\">Access Full Guide<\/a><\/button><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":7436,"menu_order":0,"template":"","categories":[25,19,58],"pathway":[],"topic":[],"sport":[],"class_list":["post-7435","report","type-report","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business","category-digital-media-sport-business","category-technology-and-innovation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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