{"id":7514,"date":"2021-10-04T18:10:00","date_gmt":"2021-10-04T18:10:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&p=7514"},"modified":"2022-06-06T14:10:14","modified_gmt":"2022-06-06T14:10:14","slug":"leaders-special-report-womens-sport-bouncing-back-from-the-pandemic","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-womens-sport-bouncing-back-from-the-pandemic\/","title":{"rendered":"Leaders Special Report – Women’s sport: bouncing back from the pandemic"},"content":{"rendered":"\n\n
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\n 4 Oct 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Reports<\/a>\n\n\t\t\t\t\t\t

Leaders Special Report – Women’s sport: bouncing back from the pandemic<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a>, Equality, Diversity & Inclusion<\/a> <\/div>\n
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https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-womens-sport-bouncing-back-from-the-pandemic\/<\/div>\n <\/div>\n <\/div>\n <\/section>\n\n\n\n\n
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Despite being hit hard by the pandemic, women’s sport has rebounded, attracting fresh audiences in the process.<\/strong><\/h4>\n

According to new research from YouGov, 21% of UK adults say they follow more women’s sport now than they did 18 months ago.<\/p>\n

The results of that research, commissioned by Sky Sports, are published in the latest Leaders Special Report, which charts the gains being made across women’s sport in key commercial metrics.<\/p>\n