{"id":7521,"date":"2021-10-01T18:13:00","date_gmt":"2021-10-01T18:13:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&p=7521"},"modified":"2022-06-06T14:11:00","modified_gmt":"2022-06-06T14:11:00","slug":"leaders-special-report-owning-the-fans-what-does-it-really-mean","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-owning-the-fans-what-does-it-really-mean\/","title":{"rendered":"Leaders Special Report – ‘Owning the fans’: What does it really mean?"},"content":{"rendered":"\n\n
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\n 1 Oct 2021 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Reports<\/a>\n\n\t\t\t\t\t\t

Leaders Special Report – ‘Owning the fans’: What does it really mean?<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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Building a D2C relationship with a fanbase has become a strategic priority for many sports businesses in recent years.<\/strong><\/h4>\n

‘Owning the fan relationship’ is one of the oft-stated benefits of developing a D2C infrastructure – and, with the proliferation of OTT platforms, it has become a realistic ambition for sports rights holders and broadcasters of all sizes.<\/p>\n