{"id":7629,"date":"2019-09-26T14:51:00","date_gmt":"2019-09-26T14:51:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&#038;p=7629"},"modified":"2022-05-04T14:53:37","modified_gmt":"2022-05-04T14:53:37","slug":"leaders-special-report-merchandising-ticketing-and-driving-value-through-memberships-and-loyalty","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-merchandising-ticketing-and-driving-value-through-memberships-and-loyalty\/","title":{"rendered":"Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty"},"content":{"rendered":"<!-- blocks\/hero-editorial -->\n<!-- inc\/hero-editorial -->\n<div class=\"hero es-hero__editorial hero--var-1\" role=\"banner\">\n\t<div class=\"hero__image\" style=\"background-image: url(https:\/\/leadersinsport.com\/app\/uploads\/sites\/3\/2021\/08\/Special-report-header.jpg);\">\n\n\t\t<div class=\"hero__overlay grad-overlay content-bottom\">\n\t\t\t<div class=\"container\">\n\n\t\t\t\t<div class=\"hero__content\">\n                    \n\t\t\t\t\t<div class=\"hero__content__inner\">\n\t\t\t\t\t\t                            <p class=\"es-label es-label--md\">\n                                26 Sep 2019                            <\/p>\n                        \t\t\t\t\t\t<a href=\"https:\/\/leadersinsport.com\/sport-business\/reports\" class=\"theme-dark hero__back-link back-link es-label es-label--sm\">\n\t\t\t\t\t\t\t<span class=\"icon icon--md icon--arrow-left\"><\/span>Reports<\/a>\n\n\t\t\t\t\t\t<h1 class=\"hero__title\">Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n        \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n    <section class=\"es-section theme-light hero__sidebar-wrapper container\">\n        <div class=\"hero__sidebar\">\n                            <div class=\"category-list\">\n                  <div class=\"es-label es-label--sm\">Category<\/div>\n                  <a href=\"https:\/\/leadersinsport.com\/sport-business\/category\/brands-sponsorship-sport-business\/\" rel=\"tag\">Brands &amp; Sponsorship<\/a>                <\/div>\n                            <div class=\"share-list\">\n                  <div class=\"es-label es-label--sm\">Share<\/div>\n                  <a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-merchandising-ticketing-and-driving-value-through-memberships-and-loyalty\/\">Facebook<\/a>\n                  <a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-merchandising-ticketing-and-driving-value-through-memberships-and-loyalty\/&#038;text=Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty\">Twitter<\/a>\n                  <a href=\"mailto:?subject=Here's a Leaders In Sport article for you &amp;body=Check out this article: Leaders Special Report: Merchandising, ticketing, and driving value through memberships and loyalty. https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-merchandising-ticketing-and-driving-value-through-memberships-and-loyalty\/\">Email<\/a>\n                  <a href=\"#copyLink\" id=\"copyButton\" class=\"copy-link-clipboard\">Copy Link<\/a>\n                  <div id=\"textToCopy\" class=\"font-hidden\">https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-merchandising-ticketing-and-driving-value-through-memberships-and-loyalty\/<\/div>\n                <\/div>\n                    <\/div>\n    <\/section>\n\n\n<!-- blocks\/section -->\n<section\n  class=\"es-section flexible-section  text-only theme-light\"\n    >\n                <div class=\"container\">\n                                    <div class=\"bg-striped-pattern__inner section-padding-top section-padding-bottom\">\n                <div class=\"es-section__inner col-parent col-parent--stack-sm\">\n                                            <div class=\"es-section__sidebar es-section__sidebar--sticky col col--12 \">\n                            \n                            \n                            \n                                                            <div class=\"es-section__text content-area\">\n                                    <p><h4>Ticket sales have long been the lifeblood that sustains the sports and entertainment industry.<\/h4>\n<p>Modern technology and new thinking on consumer behaviour are changing the face of the ticketing industry, and reinvigorating a fundamental revenue stream in sport.<\/p>\n<p>The latest Leaders Special Report assesses the most modern ticketing tactics for maintaining value and capacity, as well as charting the latest trends in retail, and how they&#8217;re cascading down to the sports industry, and analysing how loyalty programmes can help boost both revenue streams.<\/p>\n<p><a href=\"http:\/\/go.pardot.com\/l\/856843\/2020-07-31\/52b3c\"><button>Download Report<\/button><\/a><\/p>\n<ul>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-special-report-digital-transformation-in-sport\/\">Leaders Special Report: Digital transformation in sport<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-special-report-fan-engagement\/\">Leaders Special Report: Fan Engagement<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/leaders-special-report-opportunity-and-challenge-in-betting-and-integrity\/\">Leaders Special Report: Opportunity and challenge in betting and integrity<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/governance-and-commercial-growth\/leaders-special-report-vc-investment-in-sport\/\">Leaders Special Report: VC &amp; investment in sport<\/a><\/li>\n<li><a href=\"https:\/\/leadersinsport.com\/sport-business\/special-report-data-driven-decision-making\/\">Leaders Special Report: Data-driven decision making<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>This report has been produced by Leaders with the support of Rewards4. The report is free to download and requires a basic set of details. We will not share these details with any third party, but if you\u2019re happy for us to share them with Rewards4 \u2013 and Rewards4 alone \u2013 then please tick the box where prompted.<\/p>\n<\/p>\n                                <\/div>\n                            \n                            \n                            \n                                                    <\/div>\n                                        <div class=\"col visibly-hidden col--flex-align-right\">\n                                            <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n        <\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":850,"menu_order":0,"template":"","categories":[25],"pathway":[],"topic":[],"sport":[],"class_list":["post-7629","report","type-report","status-publish","has-post-thumbnail","hentry","category-brands-sponsorship-sport-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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