{"id":7634,"date":"2019-07-18T14:56:00","date_gmt":"2019-07-18T14:56:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&p=7634"},"modified":"2022-05-04T14:58:38","modified_gmt":"2022-05-04T14:58:38","slug":"leaders-special-report-digital-transformation-in-sport","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/leaders-special-report-digital-transformation-in-sport\/","title":{"rendered":"Leaders Special Report: Digital transformation in sport"},"content":{"rendered":"\n\n
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\n 18 Jul 2019 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Reports<\/a>\n\n\t\t\t\t\t\t

Leaders Special Report: Digital transformation in sport<\/h1>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n \n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div>\n<\/div>\n
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Category<\/div>\n Digital & Media<\/a> <\/div>\n
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There are plenty of definitions of digital transformation, but most riff on a central theme: the adaptation or reimagining of a business in the digital age, which could include new or modified business processes, culture, output, or customer experiences to meet changing demand, expectations, and markets.<\/p>\n

The sports industry, like any other, is undergoing its own process. But, unlike a lot of industries, content output and constant outreach and engagement with consumers are fundamental to the approach that most sports organisations are taking.<\/p>\n

In the latest Leaders Special Report, we shine a light on four major sporting rights holders – the PGA Tour, AS Roma, Nascar, and UEFA – examine their approach to digital transformation, and showcase some of their key successes along the way.<\/p>\n