{"id":7676,"date":"2018-08-09T17:30:00","date_gmt":"2018-08-09T17:30:00","guid":{"rendered":"https:\/\/leadersinsport.com\/sport-business\/?post_type=report&p=7676"},"modified":"2022-05-05T17:32:15","modified_gmt":"2022-05-05T17:32:15","slug":"special-report-the-leaders-sport-business-forecast","status":"publish","type":"report","link":"https:\/\/leadersinsport.com\/sport-business\/reports\/special-report-the-leaders-sport-business-forecast\/","title":{"rendered":"Special Report: The Leaders Sport Business Forecast"},"content":{"rendered":"\n\n
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\n 9 Aug 2018 <\/p>\n \t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/span>Reports<\/a>\n\n\t\t\t\t\t\t

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What 2018 tells us about the future<\/h4>\n

The latest Leaders special report has taken the pulse of the industry, spoken to experts and observed the direction of travel in an attempt to forecast the future of the sports industry, based on what we see happening across the space in 2018.<\/p>\n

It\u2019s a complex and ever-changing picture, as rights holders evolve, new content delivery models emerge, fan habits change and brands activate in new and interesting ways.<\/p>\n

Much of it is driven by technology and an ever-increasing volume of data. That\u2019s opening up opportunities for anyone to generate and, increasingly, monetise content and it\u2019s fundamentally changing how rights are sold and events are staged.<\/p>\n

In our latest report we\u2019ll delve into the following:<\/p>\n

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  1. Rights holders are positioning themselves as tech accelerators and innovation hubs<\/li>\n
  2. The gamification of the fan experience and performance data as a fan engagement tool<\/li>\n
  3. The content universe is expanding and rights holders need to be adaptable<\/li>\n
  4. Everyone\u2019s a content producer = everyone\u2019s a sports marketing agency<\/li>\n
  5. New methods for understanding and interpreting engagement<\/li>\n
  6. Micropayments and the fragmentation of rights<\/li>\n
  7. Ease of purchase and sport as a sales driver<\/li>\n
  8. Content owners vs. audience aggregators<\/li>\n
  9. An era of new sports formats<\/li>\n
  10. Esports \u2013 consolidation and establishment<\/li>\n
  11. The mega events keep getting bigger<\/li>\n
  12. But the world gets smaller<\/li>\n<\/ol>\n

    Download the latest Leaders Special Report today for our full forecast of sport\u2019s future, the likely prospects for growth and the pitfalls to avoid.<\/p>\n